Best Selling Eyeshadow Matte: See Top Product Rankings by Sales Volume & Market Trends

July 2026
137 Products Tracked

Looking for the most popular eyeshadow matte products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "eyeshadow matte." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01J1A3TFW currently leads the eyeshadow matte market with 30K monthly sales, followed closely by B074Y8LM6T with 30K monthly sales and B000H3I2JG with 20K monthly sales. Meanwhile, ASIN B074Y8LM6T stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
1
B01J1A3TFW
$11.38·
4.5
Units/sold30K
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
2
B074Y8LM6T
$9.99·
4.5
Units/sold30K
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
3
B000H3I2JG
$7.97·
4.5
Units/sold20K
🚀Fastest Growing
by MoM sales growth
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
#1
B074Y8LM6T
$9.99·
4.5
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units/sold
30K100.0%
e.l.f. Lock It Down Eyeshadow Primer, Smooth Creamy Eye Makeup Primer For Long-Lasting Eyeshadow, Intensifies Color, Helps Prevent Creasing, Vegan & Cruelty-Free
#2
B0D3FGFBGQ
$7.00·
4.3
e.l.f. Lock It Down Eyeshadow Primer, Smooth Creamy Eye Makeup Primer For Long-Lasting Eyeshadow, Intensifies Color, Helps Prevent Creasing, Vegan & Cruelty-Free
Units/sold
6K100.0%

Top Selling Eyeshadow Matte

As of July 2026, we analyzed 137 tracked products in Amazon's "eyeshadow matte" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 5,000 and 30,000 monthly sales. B01J1A3TFW leads the eyeshadow matte market with an estimated 30,000 monthly sales, up 2.0% from the previous month.

137Products Tracked
13,600Top 10 Avg. Sales
$16.45Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
#1
B01J1A3TFW

Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack

30,000
▲ 2.0%
Units Sold/mo
$11.38
Price
4.5
Rating
51.6K
Reviews
2
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
B074Y8LM6T
$9.99
4.5 (106.7K)
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
30,000 Units Sold/mo▲ 100.0%
3
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
B000H3I2JG
$7.97
4.5 (51.6K)
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
20,000 Units Sold/mo▲ 50.0%
4
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
B01LW1983J
$20.00
4.3 (58.4K)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
10,000 Units Sold/mo▲ 25.0%
5
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
B07LBLK57Q
$35.00
4.4 (11.8K)
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
10,000 Units Sold/mo▲ 4.0%
10
Revlon Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
B006OZF0WS
$7.97
4.4 (18.9K)
Revlon Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
5,000 Units Sold/mo▲ 66.7%
View All 137 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the eyeshadow matte price landscape, we segmented all 137 tracked listings in Amazon's live "eyeshadow matte" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best eyeshadow matte price zone, absorbing 51% of the assortment (195 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the eyeshadow matte category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 51% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
51%
195 products

Top products in this price tier

#1
B01J1A3TFW
$11.38
30k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
30%
113 products
$10.00 ~ $20.00
Tier 3
17%
65 products
$50.00 ~ $100.00
3%
Unlock to view all price tier distributions and their ASIN sales contributions

"Eyeshadow matte" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "eyeshadow matte" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-28 to 2026-07-04, the Amazon USweekly search volume for "eyeshadow matte" was approximately 116 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #1,432,088, dropping 288,476 positions from the previous week. Additionally, the top 3 products for this keyword capture 22.9% of the total click share and 10% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

eyeshadow matte

ASINSIGHT
Search Frequency Rank
1,432,088
288,476
Search Volume
116
22.7%
Top 3 Click Share
22.9%
Top 3 Conv. Share
10%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
116
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJun
Multi-Dimensional Data

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