Best Selling Eye Shadows: See Top Product Rankings by Sales Volume & Market Trends

August 2026
139 Products Tracked

Looking for the most popular eye shadows products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "eye shadows." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B09V1CPTR1 currently leads the eye shadows market with 30K monthly sales, followed closely by B0DM4D187H with 30K monthly sales and B07MH1KHJ2 with 20K monthly sales. Meanwhile, ASIN B0DM4D187H stands out as the fastest-growing product, achieving an impressive 2.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
Catrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
1
B09V1CPTR1
$6.00·
4.2
Units/sold30K
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
2
B0DM4D187H
$12.59·
4.2
Units/sold30K
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
3
B07MH1KHJ2
$9.99·
4.6
Units/sold20K

Top Selling Eye Shadows

As of August 2026, we analyzed 139 tracked products in Amazon's "eye shadows" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 4,000 and 30,000 monthly sales. B09V1CPTR1 leads the eye shadows market with an estimated 30,000 monthly sales, down 40.0% from the previous month.

139Products Tracked
12,100Top 10 Avg. Sales
$12.49Top 10 Avg. Price
4.3Top 10 Avg. Rating
🏆
Catrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
#1
B09V1CPTR1

Catrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz

30,000
▼ 40.0%
Units Sold/mo
$6.00
Price
4.2
Rating
23.5K
Reviews
2
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
B0DM4D187H
$12.59
4.2 (6.7K)
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
30,000 Units Sold/mo▲ 2.0%
3
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
B07MH1KHJ2
$9.99
4.6 (59.9K)
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
20,000 Units Sold/mo
4
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
B00L5SMFJU
$4.71
4.3 (25.4K)
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
7,000 Units Sold/mo▼ 28.6%
5
Elizabeth Mott Thank Me Later Eye Primer, 10g | Eye Primer for Oily Lids, Crease-Resistant, Long-Lasting Eyeshadow Base, Smudge-Proof, Lightweight, Cruelty-Free
B018JDMD4K
$14.69
4.4 (25.2K)
Elizabeth Mott Thank Me Later Eye Primer, 10g | Eye Primer for Oily Lids, Crease-Resistant, Long-Lasting Eyeshadow Base, Smudge-Proof, Lightweight, Cruelty-Free
7,000 Units Sold/mo▼ 33.3%
10
Urban Decay Naked2 Basics Matte Eyeshadow Palette - 6 Cool Neutral Shadows | Contouring Neutral Eyeshadow Palette for Natural + Smoky Eye Looks, Matte Nudes, Travel Makeup Palette, Includes Mirror
B07LBLK57Q
$35.00
4.4 (11.9K)
Urban Decay Naked2 Basics Matte Eyeshadow Palette - 6 Cool Neutral Shadows | Contouring Neutral Eyeshadow Palette for Natural + Smoky Eye Looks, Matte Nudes, Travel Makeup Palette, Includes Mirror
4,000 Units Sold/mo▼ 70.0%
View All 139 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the eye shadows price landscape, we segmented all 139 tracked listings in Amazon's live "eye shadows" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best eye shadows price zone, absorbing 51% of the assortment (245 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the eye shadows category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 51% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
51%
245 products

Top products in this price tier

#1
B09V1CPTR1
$6.00
30k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
29%
141 products
$10.00 ~ $20.00
Tier 3
17%
83 products
$50.00 ~ $100.00
3%
Unlock to view all price tier distributions and their ASIN sales contributions

"Eye shadows" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "eye shadows" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-08-02 to 2026-08-08, the Amazon USweekly search volume for "eye shadows" was approximately 302 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #598,714, dropping 16,508 positions from the previous week. Additionally, the top 3 products for this keyword capture 15.5% of the total click share and 9.5% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

eye shadows

ASINSIGHT
Search Frequency Rank
598,714
16,508
Search Volume
302
2.9%
Top 3 Click Share
15.5%
Top 3 Conv. Share
9.5%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
302
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJulAug

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