Best Selling Eye Shadows: See Top Product Rankings by Sales Volume & Market Trends

June 2026
145 Products Tracked

Looking for the most popular eye shadows products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "eye shadows." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B09V1CPTR1 currently leads the eye shadows market with 40K monthly sales, followed closely by B07LBLK57Q with 10K monthly sales and B0BBH8FRYL with 10K monthly sales. Meanwhile, ASIN B0BBH8FRYL stands out as the fastest-growing product, achieving an impressive 33.3% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)
1
B09V1CPTR1
$6.00·
4.2
Units/sold40K
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
2
B07LBLK57Q
$35.00·
4.4
Units/sold10K
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
3
B0BBH8FRYL
$40.29·
4.5
Units/sold10K
🚀Fastest Growing
by MoM sales growth
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
#1
B0BBH8FRYL
$40.29·
4.5
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
Units/sold
10K33.3%
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
#2
B001ESIZEU
$5.48·
4.3
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
Units/sold
5K19.0%

Top Selling Eye Shadows

As of June 2026, we analyzed 145 tracked products in Amazon's "eye shadows" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 5,000 and 40,000 monthly sales. B09V1CPTR1 leads the eye shadows market with an estimated 40,000 monthly sales, down 66.7% from the previous month.

145Products Tracked
11,000Top 10 Avg. Sales
$14.85Top 10 Avg. Price
4.3Top 10 Avg. Rating
🏆
Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)
#1
B09V1CPTR1

Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)

40,000
▼ 66.7%
Units Sold/mo
$6.00
Price
4.2
Rating
29.1K
Reviews
2
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
B07LBLK57Q
$35.00
4.4 (11.8K)
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
10,000 Units Sold/mo▼ 33.3%
3
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
B0BBH8FRYL
$40.29
4.5 (9.7K)
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
10,000 Units Sold/mo▲ 33.3%
4
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
B0DM4D187H
$12.59
4.3 (6.3K)
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
10,000 Units Sold/mo▼ 50.0%
5
Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting, Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof, Lightweight, Cruelty-Free - 10g
B018JDMD4K
$14.69
4.4 (25K)
Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting, Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof, Lightweight, Cruelty-Free - 10g
8,000 Units Sold/mo▼ 44.4%
10
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
B001ESIZEU
$5.48
4.3 (24.9K)
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
5,000 Units Sold/mo▲ 19.0%
View All 145 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the eye shadows price landscape, we segmented all 145 tracked listings in Amazon's live "eye shadows" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best eye shadows price zone, absorbing 42% of the assortment (168 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the eye shadows category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 42% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
42%
168 products

Top products in this price tier

#1
B09V1CPTR1
$6.00
40k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
32%
129 products
$10.00 ~ $20.00
Tier 3
23%
92 products
$50.00 ~ $100.00
3%
Unlock to view all price tier distributions and their ASIN sales contributions

"Eye shadows" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "eye shadows" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-14 to 2026-06-20, the Amazon USweekly search volume for "eye shadows" was approximately 243 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #735,815, dropping 14,932 positions from the previous week. Additionally, the top 3 products for this keyword capture 19.2% of the total click share and 16.1% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

eye shadows

ASINSIGHT
Search Frequency Rank
735,815
14,932
Search Volume
243
2.0%
Top 3 Click Share
19.2%
Top 3 Conv. Share
16.1%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
243
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
Multi-Dimensional Data

Looking for more market and competitor insights?

We provide hourly competitor rankings and multidimensional insights that fuel Amazon growth.

Start 30-Day Free Trial
No credit card required
ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|