Best Selling Eye Shadow Pencil: See Top Product Rankings by Sales Volume & Market Trends

August 2026
135 Products Tracked

Looking for the most popular eye shadow pencil products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "eye shadow pencil." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B07MWSXPT1 currently leads the eye shadow pencil market with 30K monthly sales, followed closely by B0BSR2ZBK1 with 10K monthly sales and B01643FGDW with 9K monthly sales. Meanwhile, ASIN B01643FGDW stands out as the fastest-growing product, achieving an impressive 14.3% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
1
B07MWSXPT1
$5.00·
4.4
Units/sold30K
Wonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep black eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
2
B0BSR2ZBK1
$18.00·
3.8
Units/sold10K
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical Pencil, Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps, Brunette, 0.003 Ounce (1 Count)
3
B01643FGDW
$7.34·
4.5
Units/sold9K

Top Selling Eye Shadow Pencil

As of August 2026, we analyzed 135 tracked products in Amazon's "eye shadow pencil" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 3,000 and 30,000 monthly sales. B07MWSXPT1 leads the eye shadow pencil market with an estimated 30,000 monthly sales.

135Products Tracked
8,400Top 10 Avg. Sales
$12.57Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
#1
B07MWSXPT1

e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black

30,000
Units Sold/mo
$5.00
Price
4.4
Rating
35.1K
Reviews
2
Wonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep black eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
B0BSR2ZBK1
$18.00
3.8 (9K)
Wonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep black eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
10,000 Units Sold/mo
3
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical Pencil, Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps, Brunette, 0.003 Ounce (1 Count)
B01643FGDW
$7.34
4.5 (55.7K)
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical Pencil, Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps, Brunette, 0.003 Ounce (1 Count)
9,000 Units Sold/mo▲ 14.3%
4
MAYBELLINE Total Temptation Eyebrow Definer Pencil, Medium Brown, 1 Count
B074VGYK4X
$9.99
4.5 (115.9K)
MAYBELLINE Total Temptation Eyebrow Definer Pencil, Medium Brown, 1 Count
8,000 Units Sold/mo▼ 20.0%
5
NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil,Vivid Rich Mechanical, Creamy Retractable Eyeliner - Always Onyx, Black Eyeliner
B005G9E9AW
$7.97
4.5 (103.3K)
NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil,Vivid Rich Mechanical, Creamy Retractable Eyeliner - Always Onyx, Black Eyeliner
7,000 Units Sold/mo▼ 10.0%
10
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Milk (White)
B001TK4LM8
$5.97
4.3 (85.6K)
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Milk (White)
3,000 Units Sold/mo▼ 16.7%
View All 135 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the eye shadow pencil price landscape, we segmented all 135 tracked listings in Amazon's live "eye shadow pencil" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best eye shadow pencil price zone, absorbing 60% of the assortment (275 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the eye shadow pencil category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 60% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
60%
275 products

Top products in this price tier

#1
B07MWSXPT1
$5.00
30k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
24%
110 products
$10.00 ~ $20.00
Tier 3
14%
66 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Eye shadow pencil" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "eye shadow pencil" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-08-02 to 2026-08-08, the Amazon USweekly search volume for "eye shadow pencil" was approximately 318 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #569,687, climbing 17,507 positions from the previous week. Additionally, the top 3 products for this keyword capture 28.4% of the total click share and 3.1% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

eye shadow pencil

ASINSIGHT
Search Frequency Rank
569,687
17,507
Search Volume
318
3.2%
Top 3 Click Share
28.4%
Top 3 Conv. Share
3.1%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
318
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJulAug
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