Best Selling Eye Shadow Palettes: See Top Product Rankings by Sales Volume & Market Trends

June 2026
136 Products Tracked

Looking for the most popular eye shadow palettes products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "eye shadow palettes." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B0BBH8FRYL currently leads the eye shadow palettes market with 7K monthly sales, followed closely by B00L5SMFJU with 6K monthly sales and B006OZF0WS with 5K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
1
B0BBH8FRYL
$42.25·
4.5
Units/sold7K
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
2
B00L5SMFJU
$5.19·
4.3
Units/sold6K
REVLON Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
3
B006OZF0WS
$7.70·
4.4
Units/sold5K
🚀Fastest Growing
by MoM sales growth
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
#1
B0BBH8FRYL
$42.25·
4.5
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
Units/sold
7K33.3%
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
#2
B001ESIZEU
$4.98·
4.3
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
Units/sold
4K19.0%

Top Selling Eye Shadow Palettes

As of June 2026, we analyzed 136 tracked products in Amazon's "eye shadow palettes" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 3,000 and 7,000 monthly sales. B0BBH8FRYL leads the eye shadow palettes market with an estimated 7,000 monthly sales, up 33.3% from the previous month.

136Products Tracked
4,300Top 10 Avg. Sales
$13.66Top 10 Avg. Price
4.3Top 10 Avg. Rating
🏆
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
#1
B0BBH8FRYL

LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly

7,000
▲ 33.3%
Units Sold/mo
$42.25
Price
4.5
Rating
9.7K
Reviews
2
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
B00L5SMFJU
$5.19
4.3 (24.8K)
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
6,000 Units Sold/mo▼ 42.9%
3
REVLON Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
B006OZF0WS
$7.70
4.4 (18.9K)
REVLON Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
5,000 Units Sold/mo▼ 25.0%
4
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
B01LW1983J
$13.00
4.3 (58K)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
5,000 Units Sold/mo▲ 14.3%
5
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
B001ESIZEU
$4.98
4.3 (24.8K)
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
4,000 Units Sold/mo▲ 19.0%
10
LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look
B0BGR4TG4R
$20.18
4.0 (5.1K)
LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look
3,000 Units Sold/mo▼ 33.3%
View All 136 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the eye shadow palettes price landscape, we segmented all 136 tracked listings in Amazon's live "eye shadow palettes" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best eye shadow palettes price zone, absorbing 46% of the assortment (398 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the eye shadow palettes category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 46% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
46%
398 products

Top products in this price tier

#1
B0BBH8FRYL
$42.25
7k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
27%
231 products
$20.00 ~ $50.00
Tier 3
26%
222 products
$50.00 ~ $100.00
2%
Unlock to view all price tier distributions and their ASIN sales contributions

"Eye shadow palettes" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "eye shadow palettes" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-14 to 2026-06-20, the Amazon USweekly search volume for "eye shadow palettes" was approximately 9,744 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #17,407, climbing 151 positions from the previous week. Additionally, the top 3 products for this keyword capture 20.5% of the total click share and 11.7% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

eye shadow palettes

ASINSIGHT
Search Frequency Rank
17,407
151
Search Volume
9,744
0.6%
Top 3 Click Share
20.5%
Top 3 Conv. Share
11.7%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
9,744
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
Multi-Dimensional Data

Looking for more market and competitor insights?

We provide hourly competitor rankings and multidimensional insights that fuel Amazon growth.

Start 30-Day Free Trial
No credit card required
ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|