Best Selling Eye Shadow Palettes on Amazon
1,591
Products
USMarketplace
February 2026Reporting Period
Sales Volume of Top ASINs for 'eye shadow palettes' on AmazonFebruary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “eye shadow palettes” on Amazon.com in the United States, totaling 1,591 products. Under this keyword, the top-ranked ASIN recorded more than 20,000 orders in February.
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1,591
ASINs
1
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, 201 Black, 2 pack
Title
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, 201 Black, 2 pack
Sales Volume
20,000+
Price($)
11.38
Ratings
4.5
Reviews
44,275
2
BS-MALL Makeup Brush Set 18 Pcs Premium Synthetic Foundation Powder Concealers Eye shadows Blush Makeup Brushes with black case
Title
BS-MALL Makeup Brush Set 18 Pcs Premium Synthetic Foundation Powder Concealers Eye shadows Blush Makeup Brushes with black case
Sales Volume
20,000+
Price($)
9.99
Ratings
4.6
Reviews
57,349
3
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Title
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Sales Volume
20,000+
Price($)
6.00
Ratings
4.4
Reviews
32,204
4
LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look
Title
LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look
Sales Volume
10,000+
Price($)
25.00
Ratings
4.0
Reviews
4,233
5
LAURA GELLER NEW YORK The Best of the Best Baked Palette - Full Size - Includes Bronzer, Blush, 2 Highlighters and 3 Eyeshadows - Travel-Friendly
Title
LAURA GELLER NEW YORK The Best of the Best Baked Palette - Full Size - Includes Bronzer, Blush, 2 Highlighters and 3 Eyeshadows - Travel-Friendly
Sales Volume
10,000+
Price($)
69.00
Ratings
4.5
Reviews
8,679
6
Julep Eyeshadow 101 Cream-to-Powder Waterproof Shadow Stick – Champagne Shimmer – Long-Lasting, Crease-Proof, Medium Golden-Beige Shimmer Cream Eyeshadow with Built-in Smudger
Title
Julep Eyeshadow 101 Cream-to-Powder Waterproof Shadow Stick – Champagne Shimmer – Long-Lasting, Crease-Proof, Medium Golden-Beige Shimmer Cream Eyeshadow with Built-in Smudger
Sales Volume
10,000+
Price($)
20.00
Ratings
4.3
Reviews
56,406
7
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, 202 Black Brown, 0.01 oz
Title
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, 202 Black Brown, 0.01 oz
Sales Volume
10,000+
Price($)
7.97
Ratings
4.5
Reviews
44,294
8
Milani Setting Spray + Primer, Make It Last Original - Natural Finish with Niacinamide for Hydration, Setting Spray for Makeup and Face Primer, 3-in-1 Prime + Hydrate + Set, 2.03 Fl. Oz
Title
Milani Setting Spray + Primer, Make It Last Original - Natural Finish with Niacinamide for Hydration, Setting Spray for Makeup and Face Primer, 3-in-1 Prime + Hydrate + Set, 2.03 Fl. Oz
Sales Volume
10,000+
Price($)
10.97
Ratings
4.4
Reviews
52,586
9
24k Gold Under Eye Patches (25 Pairs), eye mask, Collagen Skin Care Products, Eye Patches for Puffy Eyes, eye masks for dark circles and puffiness
Title
24k Gold Under Eye Patches (25 Pairs), eye mask, Collagen Skin Care Products, Eye Patches for Puffy Eyes, eye masks for dark circles and puffiness
Sales Volume
10,000+
Price($)
16.95
Ratings
4.4
Reviews
11,972
10
Too Faced Better Than Sex Volumizing Mascara | Dramatic Volume + Length | Cruelty Free
Title
Too Faced Better Than Sex Volumizing Mascara | Dramatic Volume + Length | Cruelty Free
Sales Volume
10,000+
Price($)
20.00
Ratings
4.4
Reviews
19,740
Keyword Eye Shadow Palettes Weekly Search Volume Trend
741
9,100
Search Frequency Rank
During Feb 8–14, this keyword ranked 9,100 in Amazon's Brand Analytics(ABA) report, up 741 from the previous week. The most recent Weekly search volume was 15,836 (+6.34% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Eye Shadow Palettes Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "eye shadow palettes". In the price range of $0–$10, there are 844 ASINs, the highest proportion, accounting for 54.42%. Nearly 52.92% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 23.88% and a combined conversion rate of 14.22%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
54.42%
10-20
20.18%
20-50
23.66%
50-100
1.74%
100-200
0.00%
200-500
0.00%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
7.12%
4.3-4.7
52.92%
3.8-4.2
35.39%
3.3-3.7
3.56%
2.8-3.2
0.74%
0.0-2.7
0.27%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
28.63%
100-500
20.30%
500-1,000
13.17%
1,000-2,000
13.10%
2,000-5,000
11.42%
5,000-10,000
5.17%
10,000-0
8.20%
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Top3 Click Share
23.88%
Trend changes in the combined click share of the Top 3 ASINs for the keyword eye shadow palettes.
Top3 Conversion Share
14.22%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword eye shadow palettes.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B0BGR4TG4RB0BGR4TG4R
11.56%
5.82%
B07MQJRK7NB07MQJRK7N
6.19%
3.24%
B073ZBGLJFB073ZBGLJF
6.13%
5.16%
Most Selling Products
Search Volume & Trends
Market Overview
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