Best Selling Eye Shadow Matte: See Top Product Rankings by Sales Volume & Market Trends

July 2026
128 Products Tracked

Looking for the most popular eye shadow matte products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "eye shadow matte." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B08H3JPH74 currently leads the eye shadow matte market with 90K monthly sales, followed closely by B01LW1983J with 10K monthly sales and B07LBLK57Q with 10K monthly sales. Meanwhile, ASIN B0D3FGFBGQ stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
1
B08H3JPH74
$10.82·
4.5
Units/sold90K
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
2
B01LW1983J
$16.00·
4.3
Units/sold10K
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
3
B07LBLK57Q
$35.00·
4.4
Units/sold10K
🚀Fastest Growing
by MoM sales growth
e.l.f. Lock It Down Eyeshadow Primer, Smooth Creamy Eye Makeup Primer For Long-Lasting Eyeshadow, Intensifies Color, Helps Prevent Creasing, Vegan & Cruelty-Free
#1
B0D3FGFBGQ
$7.00·
4.3
e.l.f. Lock It Down Eyeshadow Primer, Smooth Creamy Eye Makeup Primer For Long-Lasting Eyeshadow, Intensifies Color, Helps Prevent Creasing, Vegan & Cruelty-Free
Units/sold
6K100.0%
Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting, Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof, Lightweight, Cruelty-Free - 10g
#2
B018JDMD4K
$14.69·
4.4
Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting, Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof, Lightweight, Cruelty-Free - 10g
Units/sold
8K80.0%

Top Selling Eye Shadow Matte

As of July 2026, we analyzed 128 tracked products in Amazon's "eye shadow matte" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 5,000 and 90,000 monthly sales. B08H3JPH74 leads the eye shadow matte market with an estimated 90,000 monthly sales, up 2.0% from the previous month.

128Products Tracked
15,800Top 10 Avg. Sales
$16.94Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
#1
B08H3JPH74

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

90,000
▲ 2.0%
Units Sold/mo
$10.82
Price
4.5
Rating
185.7K
Reviews
2
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
B01LW1983J
$16.00
4.3 (58.3K)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
10,000 Units Sold/mo▲ 25.0%
3
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
B07LBLK57Q
$35.00
4.4 (11.8K)
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
10,000 Units Sold/mo▲ 4.0%
4
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
B0BBH8FRYL
$45.00
4.5 (9.7K)
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
10,000 Units Sold/mo▲ 25.0%
5
Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting, Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof, Lightweight, Cruelty-Free - 10g
B018JDMD4K
$14.69
4.4 (25.1K)
Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting, Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof, Lightweight, Cruelty-Free - 10g
8,000 Units Sold/mo▲ 80.0%
10
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
B001ESIZEU
$5.48
4.3 (25K)
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
5,000 Units Sold/mo▲ 2.0%
View All 128 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the eye shadow matte price landscape, we segmented all 128 tracked listings in Amazon's live "eye shadow matte" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best eye shadow matte price zone, absorbing 53% of the assortment (205 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the eye shadow matte category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 53% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
53%
205 products

Top products in this price tier

#1
B08H3JPH74
$10.82
90k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
24%
91 products
$10.00 ~ $20.00
Tier 3
20%
79 products
$50.00 ~ $100.00
3%
Unlock to view all price tier distributions and their ASIN sales contributions

"Eye shadow matte" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "eye shadow matte" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-28 to 2026-07-04, the Amazon USweekly search volume for "eye shadow matte" was approximately 167 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #1,043,461, dropping 321,426 positions from the previous week. Additionally, the top 3 products for this keyword capture 18.2% of the total click share and 18.8% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

eye shadow matte

ASINSIGHT
Search Frequency Rank
1,043,461
321,426
Search Volume
167
32.7%
Top 3 Click Share
18.2%
Top 3 Conv. Share
18.8%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
167
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJun
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