Best Selling Eye Shadow on Amazon
1,820
Products
USMarketplace
February 2026Reporting Period
Sales Volume of Top ASINs for 'eye shadow' on AmazonFebruary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “eye shadow” on Amazon.com in the United States, totaling 1,820 products. Under this keyword, the top-ranked ASIN recorded more than 40,000 orders in February.
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1,820
ASINs
1
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Title
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Sales Volume
40,000+
Price($)
10.98
Ratings
4.4
Reviews
9,815
2
Wonderskin Eyeliner Pencil, 1440 Longwear Deep Black Eyeliner Pencil - Waterproof, Sharpenable & Smudge Proof
Title
Wonderskin Eyeliner Pencil, 1440 Longwear Deep Black Eyeliner Pencil - Waterproof, Sharpenable & Smudge Proof
Sales Volume
30,000+
Price($)
15.30
Ratings
3.8
Reviews
9,705
3
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
Title
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
Sales Volume
20,000+
Price($)
10.49
Ratings
4.5
Reviews
61,586
4
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, 201 Black, 2 pack
Title
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, 201 Black, 2 pack
Sales Volume
20,000+
Price($)
11.38
Ratings
4.5
Reviews
44,294
5
e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz
Title
e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz
Sales Volume
20,000+
Price($)
6.00
Ratings
4.4
Reviews
91,935
6
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Title
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Sales Volume
20,000+
Price($)
6.00
Ratings
4.4
Reviews
32,204
7
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
Title
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
Sales Volume
20,000+
Price($)
28.00
Ratings
4.0
Reviews
22,255
8
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
Title
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
Sales Volume
20,000+
Price($)
14.97
Ratings
4.6
Reviews
50,141
9
Julep Eyeshadow 101 Cream-to-Powder Waterproof Shadow Stick – Champagne Shimmer – Long-Lasting, Crease-Proof, Medium Golden-Beige Shimmer Cream Eyeshadow with Built-in Smudger
Title
Julep Eyeshadow 101 Cream-to-Powder Waterproof Shadow Stick – Champagne Shimmer – Long-Lasting, Crease-Proof, Medium Golden-Beige Shimmer Cream Eyeshadow with Built-in Smudger
Sales Volume
10,000+
Price($)
20.00
Ratings
4.3
Reviews
56,406
10
LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look
Title
LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look
Sales Volume
10,000+
Price($)
25.00
Ratings
4.0
Reviews
4,233
Keyword Eye Shadow Weekly Search Volume Trend
1,450
7,495
Search Frequency Rank
During Feb 8–14, this keyword ranked 7,495 in Amazon's Brand Analytics(ABA) report, up 1,450 from the previous week. The most recent Weekly search volume was 18,506 (+15.28% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Eye Shadow Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "eye shadow". In the price range of $0–$10, there are 965 ASINs, the highest proportion, accounting for 53.97%. Nearly 51.90% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 18.10% and a combined conversion rate of 11.95%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
53.97%
10-20
19.97%
20-50
24.38%
50-100
1.68%
100-200
0.00%
200-500
0.00%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
6.11%
4.3-4.7
51.90%
3.8-4.2
37.90%
3.3-3.7
3.17%
2.8-3.2
0.40%
0.0-2.7
0.52%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
25.63%
100-500
20.16%
500-1,000
13.94%
1,000-2,000
12.90%
2,000-5,000
12.38%
5,000-10,000
5.99%
10,000-0
8.99%
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Top3 Click Share
18.10%
Trend changes in the combined click share of the Top 3 ASINs for the keyword eye shadow.
Top3 Conversion Share
11.95%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword eye shadow.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B00VTU0IHAB00VTU0IHA
7.63%
6.16%
B0BGR4TG4RB0BGR4TG4R
7.10%
4.15%
B07MQJRK7NB07MQJRK7N
3.37%
1.64%
Most Selling Products
Search Volume & Trends
Market Overview
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