Best Selling Eye Pencil: See Top Product Rankings by Sales Volume & Market Trends

July 2026
150 Products Tracked

Looking for the most popular eye pencil products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "eye pencil." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01J1A3TFW currently leads the eye pencil market with 30K monthly sales, followed closely by B000H3I2JG with 20K monthly sales and B00WAJAJ0K with 20K monthly sales. Meanwhile, ASIN B00WAJAJ0K stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
1
B01J1A3TFW
$11.38·
4.5
Units/sold30K
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
2
B000H3I2JG
$7.97·
4.5
Units/sold20K
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz
3
B00WAJAJ0K
$3.00·
4.6
Units/sold20K
🚀Fastest Growing
by MoM sales growth
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz
#1
B00WAJAJ0K
$3.00·
4.6
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz
Units/sold
20K100.0%
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
#2
B00WAJAKOU
$3.00·
4.6
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Units/sold
20K100.0%

Top Selling Eye Pencil

As of July 2026, we analyzed 150 tracked products in Amazon's "eye pencil" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 30,000 monthly sales. B01J1A3TFW leads the eye pencil market with an estimated 30,000 monthly sales, up 2.0% from the previous month.

150Products Tracked
18,000Top 10 Avg. Sales
$7.53Top 10 Avg. Price
4.5Top 10 Avg. Rating
🏆
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
#1
B01J1A3TFW

REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack

30,000
▲ 2.0%
Units Sold/mo
$11.38
Price
4.5
Rating
51.9K
Reviews
2
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
B000H3I2JG
$7.97
4.5 (51.9K)
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
20,000 Units Sold/mo▲ 50.0%
3
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz
B00WAJAJ0K
$3.00
4.6 (70.8K)
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz
20,000 Units Sold/mo▲ 100.0%
4
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
B00WAJAKOU
$3.00
4.6 (70.8K)
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
20,000 Units Sold/mo▲ 100.0%
5
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
B07MWSXPT1
$5.00
4.4 (34.7K)
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20,000 Units Sold/mo▲ 100.0%
10
NYX PROFESSIONAL MAKEUP Vivid Rich Mechanical Eye Pencil, Vivid Rich Mechanical, Creamy Retractable Eyeliner - Smokin Topaz, Brown Eyeliner
B005G9E9FW
$7.97
4.5 (103.1K)
NYX PROFESSIONAL MAKEUP Vivid Rich Mechanical Eye Pencil, Vivid Rich Mechanical, Creamy Retractable Eyeliner - Smokin Topaz, Brown Eyeliner
10,000 Units Sold/mo▲ 100.0%
View All 150 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the eye pencil price landscape, we segmented all 150 tracked listings in Amazon's live "eye pencil" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best eye pencil price zone, absorbing 47% of the assortment (428 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the eye pencil category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 47% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
47%
428 products

Top products in this price tier

#1
B01J1A3TFW
$11.38
30k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
28%
254 products
$20.00 ~ $50.00
Tier 3
24%
223 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Eye pencil" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "eye pencil" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-12 to 2026-07-18, the Amazon USweekly search volume for "eye pencil" was approximately 2,686 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #83,680, climbing 5,127 positions from the previous week. Additionally, the top 3 products for this keyword capture 27.8% of the total click share and 19.2% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

eye pencil

ASINSIGHT
Search Frequency Rank
83,680
5,127
Search Volume
2,686
9.4%
Top 3 Click Share
27.8%
Top 3 Conv. Share
19.2%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
2,686
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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