Best Selling Eye Pallete Makeup: See Top Product Rankings by Sales Volume & Market Trends

July 2026
128 Products Tracked

Looking for the most popular eye pallete makeup products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "eye pallete makeup." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01LW1983J currently leads the eye pallete makeup market with 10K monthly sales, followed closely by B07LBLK57Q with 10K monthly sales and B0BBH8FRYL with 10K monthly sales. Meanwhile, ASIN B0DM4D187H stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
1
B01LW1983J
$16.00·
4.3
Units/sold10K
Urban Decay Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
2
B07LBLK57Q
$35.00·
4.4
Units/sold10K
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
3
B0BBH8FRYL
$45.00·
4.5
Units/sold10K
🚀Fastest Growing
by MoM sales growth
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
#1
B0DM4D187H
$12.59·
4.3
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Units/sold
10K100.0%
Covergirl Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
#2
B00L5SMFJU
$5.48·
4.3
Covergirl Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
Units/sold
7K75.0%

Top Selling Eye Pallete Makeup

As of July 2026, we analyzed 128 tracked products in Amazon's "eye pallete makeup" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 4,000 and 10,000 monthly sales. B01LW1983J leads the eye pallete makeup market with an estimated 10,000 monthly sales, up 25.0% from the previous month.

128Products Tracked
7,100Top 10 Avg. Sales
$21.98Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
#1
B01LW1983J

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

10,000
▲ 25.0%
Units Sold/mo
$16.00
Price
4.3
Rating
58.2K
Reviews
2
Urban Decay Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
B07LBLK57Q
$35.00
4.4 (11.8K)
Urban Decay Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
10,000 Units Sold/mo▲ 4.0%
3
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
B0BBH8FRYL
$45.00
4.5 (9.7K)
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
10,000 Units Sold/mo▲ 25.0%
4
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
B0DM4D187H
$12.59
4.3 (6.4K)
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
10,000 Units Sold/mo▲ 100.0%
5
Covergirl Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
B00L5SMFJU
$5.48
4.3 (24.9K)
Covergirl Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
7,000 Units Sold/mo▲ 75.0%
10
It Cosmetics Bye Bye Under Eye Concealer - Water-Resistant, 24H Full Coverage Brightening Concealer For Dark Circles, Fine Lines, Redness & Discoloration, Anti-Aging Color Correcting Cream - 0.4 fl oz
B07GWH2GDP
$30.00
4.4 (12.7K)
It Cosmetics Bye Bye Under Eye Concealer - Water-Resistant, 24H Full Coverage Brightening Concealer For Dark Circles, Fine Lines, Redness & Discoloration, Anti-Aging Color Correcting Cream - 0.4 fl oz
4,000 Units Sold/mo▲ 3.0%
View All 128 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the eye pallete makeup price landscape, we segmented all 128 tracked listings in Amazon's live "eye pallete makeup" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best eye pallete makeup price zone, absorbing 38% of the assortment (161 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the eye pallete makeup category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 38% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
38%
161 products

Top products in this price tier

#1
B01LW1983J
$16.00
10k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
34%
144 products
$10.00 ~ $20.00
Tier 3
24%
100 products
$50.00 ~ $100.00
4%
Unlock to view all price tier distributions and their ASIN sales contributions

"Eye pallete makeup" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "eye pallete makeup" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-28 to 2026-07-04, the Amazon USweekly search volume for "eye pallete makeup" was approximately 150 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #1,147,659, dropping 407,563 positions from the previous week. Additionally, the top 3 products for this keyword capture 26.7% of the total click share and 18.2% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

eye pallete makeup

ASINSIGHT
Search Frequency Rank
1,147,659
407,563
Search Volume
150
37.8%
Top 3 Click Share
26.7%
Top 3 Conv. Share
18.2%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
150
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJun
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