Best Selling Eye Liner Pencil: See Top Product Rankings by Sales Volume & Market Trends

July 2026
148 Products Tracked

Looking for the most popular eye liner pencil products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "eye liner pencil." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B000H3I2JG currently leads the eye liner pencil market with 20K monthly sales, followed closely by B01J1A3TFW with 20K monthly sales and B074Y8LM6T with 20K monthly sales. Meanwhile, ASIN B074Y8LM6T stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
1
B000H3I2JG
$7.26·
4.5
Units/sold20K
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
2
B01J1A3TFW
$11.38·
4.5
Units/sold20K
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
3
B074Y8LM6T
$9.99·
4.5
Units/sold20K
🚀Fastest Growing
by MoM sales growth
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
#1
B074Y8LM6T
$9.99·
4.5
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units/sold
20K100.0%
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
#2
B07MWSXPT1
$5.00·
4.4
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Units/sold
20K100.0%

Top Selling Eye Liner Pencil

As of July 2026, we analyzed 148 tracked products in Amazon's "eye liner pencil" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 20,000 monthly sales. B000H3I2JG leads the eye liner pencil market with an estimated 20,000 monthly sales, up 50.0% from the previous month.

148Products Tracked
15,000Top 10 Avg. Sales
$8.11Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
#1
B000H3I2JG

REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.

20,000
▲ 50.0%
Units Sold/mo
$7.26
Price
4.5
Rating
52.4K
Reviews
2
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
B01J1A3TFW
$11.38
4.5 (52.4K)
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
20,000 Units Sold/mo▲ 2.0%
3
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
B074Y8LM6T
$9.99
4.5 (107K)
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
20,000 Units Sold/mo▲ 100.0%
4
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
B07MWSXPT1
$5.00
4.4 (34.8K)
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20,000 Units Sold/mo▲ 100.0%
5
Wonderskin Eyeliner Pencil, 1440 Longwear Deep Black Eyeliner Pencil - Waterproof, Sharpenable & Smudge Proof (Liquorice)
B0BSR2ZBK1
$18.00
3.8 (8.5K)
Wonderskin Eyeliner Pencil, 1440 Longwear Deep Black Eyeliner Pencil - Waterproof, Sharpenable & Smudge Proof (Liquorice)
20,000 Units Sold/mo▲ 100.0%
10
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
B00WZQTCS8
$11.49
4.5 (72.2K)
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
10,000 Units Sold/mo▲ 25.0%
View All 148 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the eye liner pencil price landscape, we segmented all 148 tracked listings in Amazon's live "eye liner pencil" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best eye liner pencil price zone, absorbing 52% of the assortment (235 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the eye liner pencil category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 52% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
52%
235 products

Top products in this price tier

#1
B000H3I2JG
$7.26
20k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
24%
109 products
$20.00 ~ $50.00
Tier 3
24%
106 products
$50.00 ~ $100.00
0%
Unlock to view all price tier distributions and their ASIN sales contributions

"Eye liner pencil" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "eye liner pencil" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-19 to 2026-07-25, the Amazon USweekly search volume for "eye liner pencil" was approximately 1,034 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #182,398, climbing 49,010 positions from the previous week. Additionally, the top 3 products for this keyword capture 26.4% of the total click share and 20.6% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

eye liner pencil

ASINSIGHT
Search Frequency Rank
182,398
49,010
Search Volume
1,034
28.0%
Top 3 Click Share
26.4%
Top 3 Conv. Share
20.6%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
1,034
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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