Best Selling Eye Liner: See Top Product Rankings by Sales Volume & Market Trends

July 2026
164 Products Tracked

Looking for the most popular eye liner products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "eye liner." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01J1A3TFW currently leads the eye liner market with 30K monthly sales, followed closely by B074Y8LM6T with 30K monthly sales and B000H3I2JG with 20K monthly sales. Meanwhile, ASIN B074Y8LM6T stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
1
B01J1A3TFW
$9.99·
4.5
Units/sold30K
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
2
B074Y8LM6T
$9.99·
4.5
Units/sold30K
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
3
B000H3I2JG
$7.97·
4.5
Units/sold20K
🚀Fastest Growing
by MoM sales growth
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
#1
B074Y8LM6T
$9.99·
4.5
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units/sold
30K100.0%
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
#2
B07MWSXPT1
$5.00·
4.4
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Units/sold
20K100.0%

Top Selling Eye Liner

As of July 2026, we analyzed 164 tracked products in Amazon's "eye liner" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 30,000 monthly sales. B01J1A3TFW leads the eye liner market with an estimated 30,000 monthly sales, up 2.0% from the previous month.

164Products Tracked
17,000Top 10 Avg. Sales
$12.19Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
#1
B01J1A3TFW

Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack

30,000
▲ 2.0%
Units Sold/mo
$9.99
Price
4.5
Rating
51.7K
Reviews
2
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
B074Y8LM6T
$9.99
4.5 (106.7K)
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
30,000 Units Sold/mo▲ 100.0%
3
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
B000H3I2JG
$7.97
4.5 (51.7K)
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
20,000 Units Sold/mo▲ 50.0%
4
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
B07MWSXPT1
$5.00
4.4 (34.6K)
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20,000 Units Sold/mo▲ 100.0%
5
Wonderskin Eyeliner Pencil, 1440 Longwear Deep Black Eyeliner Pencil - Waterproof, Sharpenable & Smudge Proof (Liquorice)
B0BSR2ZBK1
$18.00
3.8 (8.2K)
Wonderskin Eyeliner Pencil, 1440 Longwear Deep Black Eyeliner Pencil - Waterproof, Sharpenable & Smudge Proof (Liquorice)
20,000 Units Sold/mo▲ 100.0%
10
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil, Smudge-Proof, Transfer-proof, Long-lasting Color Eye Liners, Hydrating Vitamin E & Jojoba Oil - 0.04 oz
B006Z79SBE
$23.00
4.3 (14.4K)
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil, Smudge-Proof, Transfer-proof, Long-lasting Color Eye Liners, Hydrating Vitamin E & Jojoba Oil - 0.04 oz
10,000 Units Sold/mo▲ 4.0%
View All 164 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the eye liner price landscape, we segmented all 164 tracked listings in Amazon's live "eye liner" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best eye liner price zone, absorbing 47% of the assortment (398 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the eye liner category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 47% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
47%
398 products

Top products in this price tier

#1
B01J1A3TFW
$9.99
30k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
27%
228 products
$10.00 ~ $20.00
Tier 3
26%
224 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Eye liner" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "eye liner" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-05 to 2026-07-11, the Amazon USweekly search volume for "eye liner" was approximately 20,337 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #6,683, climbing 589 positions from the previous week. Additionally, the top 3 products for this keyword capture 22.3% of the total click share and 17% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

eye liner

ASINSIGHT
Search Frequency Rank
6,683
589
Search Volume
20,337
7.2%
Top 3 Click Share
22.3%
Top 3 Conv. Share
17%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
20,337
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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