Best Selling Eye Highlighter Stick: See Top Product Rankings by Sales Volume & Market Trends

July 2026
137 Products Tracked

Looking for the most popular eye highlighter stick products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "eye highlighter stick." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B09V1CPTR1 currently leads the eye highlighter stick market with 50K monthly sales, followed closely by B01LW1983J with 10K monthly sales and B07MWTH3BY with 9K monthly sales. Meanwhile, ASIN B085WR3YDT stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)
1
B09V1CPTR1
$6.00·
4.2
Units/sold50K
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
2
B01LW1983J
$20.00·
4.3
Units/sold10K
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Glistening Peach, 0.17 Oz
3
B07MWTH3BY
$5.00·
4.4
Units/sold9K
🚀Fastest Growing
by MoM sales growth
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Champagne Room
#1
B085WR3YDT
$1.94·
4.3
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Champagne Room
Units/sold
4K100.0%
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
#2
B01LW1983J
$20.00·
4.3
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
Units/sold
10K14.3%

Top Selling Eye Highlighter Stick

As of July 2026, we analyzed 137 tracked products in Amazon's "eye highlighter stick" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 4,000 and 50,000 monthly sales. B09V1CPTR1 leads the eye highlighter stick market with an estimated 50,000 monthly sales, down 66.7% from the previous month.

137Products Tracked
10,100Top 10 Avg. Sales
$13.19Top 10 Avg. Price
4.3Top 10 Avg. Rating
🏆
Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)
#1
B09V1CPTR1

Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)

50,000
▼ 66.7%
Units Sold/mo
$6.00
Price
4.2
Rating
29.2K
Reviews
2
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
B01LW1983J
$20.00
4.3 (58.1K)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
10,000 Units Sold/mo▲ 14.3%
3
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Glistening Peach, 0.17 Oz
B07MWTH3BY
$5.00
4.4 (96.5K)
e.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Glistening Peach, 0.17 Oz
9,000 Units Sold/mo▼ 33.3%
4
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Milk (White)
B001TK4LM8
$5.97
4.3 (86.3K)
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Milk (White)
6,000 Units Sold/mo▼ 42.9%
5
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Pearl Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
B01MYM3KV7
$20.00
4.3 (58.1K)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Pearl Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
6,000 Units Sold/mo
10
grace & stella Under Eye Brightener Balm Stick - Travel Essentials - Caffeine Eye Cream for Dark Circles, Puffiness, Wrinkles - Vegan Moisturizer Stick with Niacinamide, Hyaluronic Acid (0.13oz/3.5g)
B0CVBGLZ5S
$9.95
3.9 (4.1K)
grace & stella Under Eye Brightener Balm Stick - Travel Essentials - Caffeine Eye Cream for Dark Circles, Puffiness, Wrinkles - Vegan Moisturizer Stick with Niacinamide, Hyaluronic Acid (0.13oz/3.5g)
4,000 Units Sold/mo▼ 71.4%
View All 137 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the eye highlighter stick price landscape, we segmented all 137 tracked listings in Amazon's live "eye highlighter stick" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best eye highlighter stick price zone, absorbing 52% of the assortment (234 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the eye highlighter stick category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 52% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
52%
234 products

Top products in this price tier

#1
B09V1CPTR1
$6.00
50k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
29%
131 products
$10.00 ~ $20.00
Tier 3
17%
75 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Eye highlighter stick" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "eye highlighter stick" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-21 to 2026-06-27, the Amazon USweekly search volume for "eye highlighter stick" was approximately 178 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #982,085, climbing 450,312 positions from the previous week. Additionally, the top 3 products for this keyword capture 33% of the total click share and 26.1% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

eye highlighter stick

ASINSIGHT
Search Frequency Rank
982,085
450,312
Search Volume
178
53.4%
Top 3 Click Share
33%
Top 3 Conv. Share
26.1%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
178
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
Multi-Dimensional Data

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