Best Selling Elf Serum: See Top Product Rankings by Sales Volume & Market Trends

July 2026
132 Products Tracked

Looking for the most popular elf serum products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "elf serum." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01MDTVZTZ currently leads the elf serum market with 100K monthly sales, followed closely by B01MYEZPC8 with 100K monthly sales and B0FVT77ZLL with 100K monthly sales. Meanwhile, ASIN B091NJQ29P stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
1
B01MDTVZTZ
$6.00·
4.7
Units/sold100K
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
2
B01MYEZPC8
$9.90·
4.7
Units/sold100K
Anua PDRN Collagen Glow Facial Serum Spray, Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping Hydration, Firming Care, Korean Skincare, 3.38 fl oz
3
B0FVT77ZLL
$21.00·
4.6
Units/sold100K
🚀Fastest Growing
by MoM sales growth
Good Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face
#1
B091NJQ29P
$5.89·
4.3
Good Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face
Units/sold
50K100.0%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
#2
B09XMYFTB7
$10.00·
4.6
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Units/sold
40K100.0%

Top Selling Elf Serum

As of July 2026, we analyzed 132 tracked products in Amazon's "elf serum" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 100,000 monthly sales. B01MDTVZTZ leads the elf serum market with an estimated 100,000 monthly sales, up 66.7% from the previous month.

132Products Tracked
48,000Top 10 Avg. Sales
$13.87Top 10 Avg. Price
4.6Top 10 Avg. Rating
🏆
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
#1
B01MDTVZTZ

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin

100,000
▲ 66.7%
Units Sold/mo
$6.00
Price
4.7
Rating
61.2K
Reviews
2
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
B01MYEZPC8
$9.90
4.7 (38.7K)
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100,000 Units Sold/mo▲ 42.9%
3
Anua PDRN Collagen Glow Facial Serum Spray, Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping Hydration, Firming Care, Korean Skincare, 3.38 fl oz
B0FVT77ZLL
$21.00
4.6 (4.7K)
Anua PDRN Collagen Glow Facial Serum Spray, Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping Hydration, Firming Care, Korean Skincare, 3.38 fl oz
100,000 Units Sold/mo▲ 2.3%
4
Good Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face
B091NJQ29P
$5.89
4.3 (32.5K)
Good Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face
50,000 Units Sold/mo▲ 100.0%
5
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
B09XMYFTB7
$10.00
4.6 (42.4K)
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
40,000 Units Sold/mo▲ 100.0%
10
IUNIK Beta-Glucan Power Moisture Serum - Deep Hydration 1.69 fl oz | Beta-Glucan & 7 Peptides for Lasting Moisture, Firmness & Sensitive Skin
B07NNVZNQR
$19.59
4.5 (2.5K)
IUNIK Beta-Glucan Power Moisture Serum - Deep Hydration 1.69 fl oz | Beta-Glucan & 7 Peptides for Lasting Moisture, Firmness & Sensitive Skin
10,000 Units Sold/mo▲ 66.7%
View All 132 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the elf serum price landscape, we segmented all 132 tracked listings in Amazon's live "elf serum" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best elf serum price zone, absorbing 45% of the assortment (139 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the elf serum category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 45% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
45%
139 products

Top products in this price tier

#1
B01MDTVZTZ
$6.00
100k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
33%
102 products
$0.00 ~ $10.00
Tier 3
15%
48 products
$50.00 ~ $100.00
5%
Unlock to view all price tier distributions and their ASIN sales contributions

"Elf serum" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "elf serum" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-12 to 2026-07-18, the Amazon USweekly search volume for "elf serum" was approximately 987 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #190,834, climbing 22,117 positions from the previous week. Additionally, the top 3 products for this keyword capture 77.7% of the total click share and 80.9% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

elf serum

ASINSIGHT
Search Frequency Rank
190,834
22,117
Search Volume
987
12.0%
Top 3 Click Share
77.7%
Top 3 Conv. Share
80.9%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
987
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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