Best Selling Elf Highlighter Makeup: See Top Product Rankings by Sales Volume & Market Trends

August 2026
130 Products Tracked

Looking for the most popular elf highlighter makeup products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "elf highlighter makeup." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B09XMYFTB7 currently leads the elf highlighter makeup market with 40K monthly sales, followed closely by B074PTZCNW with 10K monthly sales and B0791MDRFP with 10K monthly sales. Meanwhile, ASIN B0GVG87QVL stands out as the fastest-growing product, achieving an impressive 50.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
1
B09XMYFTB7
$10.00·
4.6
Units/sold40K
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
2
B074PTZCNW
$14.97·
4.5
Units/sold10K
e.l.f. Matte Magic Mist & Set Makeup Setting Spray, Matte Finish & Oil Control for Lightweight Long-Lasting Wear, Vitamin B & E, 4 Fl Oz
3
B0791MDRFP
$8.00·
4.5
Units/sold10K
🚀Fastest Growing
by MoM sales growth
e.l.f. Main Stain Lip Marker, Rose Macaron | Lip Stain Lip Liner, Define, Contour & Fill for Long-Lasting & Transfer-Resistant Color, Vegan & Cruelty-Free
#1
B0GVG87QVL
$5.00·
3.6
e.l.f. Main Stain Lip Marker, Rose Macaron | Lip Stain Lip Liner, Define, Contour & Fill for Long-Lasting & Transfer-Resistant Color, Vegan & Cruelty-Free
Units/sold
7K50.0%
e.l.f. Squeeze Me More Lip Balm Duo, Cherry/Bubblegum | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Cherry & Bubblegum
#2
B0FPMGZ18H
$8.00·
4.6
e.l.f. Squeeze Me More Lip Balm Duo, Cherry/Bubblegum | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Cherry & Bubblegum
Units/sold
8K33.3%

Top Selling Elf Highlighter Makeup

As of August 2026, we analyzed 130 tracked products in Amazon's "elf highlighter makeup" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 6,000 and 40,000 monthly sales. B09XMYFTB7 leads the elf highlighter makeup market with an estimated 40,000 monthly sales, down 25.0% from the previous month.

130Products Tracked
11,900Top 10 Avg. Sales
$7.70Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
#1
B09XMYFTB7

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

40,000
▼ 25.0%
Units Sold/mo
$10.00
Price
4.6
Rating
42.7K
Reviews
2
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
B074PTZCNW
$14.97
4.5 (17.9K)
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
10,000 Units Sold/mo▼ 50.0%
3
e.l.f. Matte Magic Mist & Set Makeup Setting Spray, Matte Finish & Oil Control for Lightweight Long-Lasting Wear, Vitamin B & E, 4 Fl Oz
B0791MDRFP
$8.00
4.5 (39.8K)
e.l.f. Matte Magic Mist & Set Makeup Setting Spray, Matte Finish & Oil Control for Lightweight Long-Lasting Wear, Vitamin B & E, 4 Fl Oz
10,000 Units Sold/mo▲ 12.5%
4
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
B07MWSRJ89
$5.00
4.4 (97.7K)
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10,000 Units Sold/mo
5
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz
B0BQQS5GBQ
$10.00
4.6 (14.7K)
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz
10,000 Units Sold/mo
10
e.l.f. High Definition Powder, Loose Powder, Lightweight, Long-Lasting, Creates Soft Focus Effect, Masks Fine Lines & Imperfections, 0.28 Oz, Soft Luminance
B0087HOAWC
$6.00
4.6 (7.5K)
e.l.f. High Definition Powder, Loose Powder, Lightweight, Long-Lasting, Creates Soft Focus Effect, Masks Fine Lines & Imperfections, 0.28 Oz, Soft Luminance
6,000 Units Sold/mo
View All 130 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the elf highlighter makeup price landscape, we segmented all 130 tracked listings in Amazon's live "elf highlighter makeup" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best elf highlighter makeup price zone, absorbing 64% of the assortment (238 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the elf highlighter makeup category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 64% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
64%
238 products

Top products in this price tier

#1
B09XMYFTB7
$10.00
40k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
17%
64 products
$20.00 ~ $50.00
Tier 3
15%
55 products
$50.00 ~ $100.00
3%
Unlock to view all price tier distributions and their ASIN sales contributions

"Elf highlighter makeup" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "elf highlighter makeup" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-08-02 to 2026-08-08, the Amazon USweekly search volume for "elf highlighter makeup" was approximately 350 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #519,129, climbing 48,543 positions from the previous week. Additionally, the top 3 products for this keyword capture 62.5% of the total click share and 37.5% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

elf highlighter makeup

ASINSIGHT
Search Frequency Rank
519,129
48,543
Search Volume
350
9.7%
Top 3 Click Share
62.5%
Top 3 Conv. Share
37.5%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
350
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJulAug

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