Best Selling Educational Toys on Amazon
2,805
Products
USMarketplace
January 2026Reporting Period
Sales Volume of Top ASINs for 'educational toys' on AmazonJanuary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “educational toys” on Amazon.com in the United States, totaling 2,805 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in January.
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2,805
ASINs
1
TOSY Magnet Pyramid Stone - 1 Cube Transforms into 1 Billion Shapes, 14 pcs (12 Puzzle pcs and 2 Spinners), 243 Rare Earth Magnets, Christmas Stocking Stuffers Gift for Kids, Creative Puzzle STEM Toy
Title
TOSY Magnet Pyramid Stone - 1 Cube Transforms into 1 Billion Shapes, 14 pcs (12 Puzzle pcs and 2 Spinners), 243 Rare Earth Magnets, Christmas Stocking Stuffers Gift for Kids, Creative Puzzle STEM Toy
Sales Volume
100,000+
Price($)
29.99
Ratings
4.4
Reviews
4,562
2
The Original Slinky Walking Spring Toy, 2.75-inch Diameter Metal Slinky, Fidget Toys
Title
The Original Slinky Walking Spring Toy, 2.75-inch Diameter Metal Slinky, Fidget Toys
Sales Volume
100,000+
Price($)
3.59
Ratings
4.5
Reviews
49,405
3
Boxbollen® Boxing Reflex Ball - Celebrity-Endorsed Home Workout Game - App-Connected Punch Counter - Hand Eye Coordination Training Ball - Christmas Gift for Boxers, All Ages - Stocking Stuffer
Title
Boxbollen® Boxing Reflex Ball - Celebrity-Endorsed Home Workout Game - App-Connected Punch Counter - Hand Eye Coordination Training Ball - Christmas Gift for Boxers, All Ages - Stocking Stuffer
Sales Volume
100,000+
Price($)
29.99
Ratings
4.0
Reviews
9,959
4
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Christmas Stocking Stuffer Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Title
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Christmas Stocking Stuffer Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Sales Volume
100,000+
Price($)
7.99
Ratings
4.8
Reviews
66,469
5
Educational Insights Kanoodle - Original 3D Brain Teaser Puzzle, Single Player Mind Challenge Toys, Handheld Travel Games, Challenging Logic Puzzles and Gifts for Kids, Teens & Adults Ages 7+
Title
Educational Insights Kanoodle - Original 3D Brain Teaser Puzzle, Single Player Mind Challenge Toys, Handheld Travel Games, Challenging Logic Puzzles and Gifts for Kids, Teens & Adults Ages 7+
Sales Volume
80,000+
Price($)
9.99
Ratings
4.7
Reviews
33,406
6
Transformable Fidget Spinners Toys 4 Pcs for Kids and Adults Stress Relief Sensory Toys for Boys and Girls Age 8-13 Fingertip Gyros Valentines Day Gifts Men Easter Stocking Stuffers for Teens
Title
Transformable Fidget Spinners Toys 4 Pcs for Kids and Adults Stress Relief Sensory Toys for Boys and Girls Age 8-13 Fingertip Gyros Valentines Day Gifts Men Easter Stocking Stuffers for Teens
Sales Volume
70,000+
Price($)
9.49
Ratings
4.6
Reviews
10,574
7
TOSY Flying Disc - 108 RGB Multicolor or 36 Monocolor LEDs, Super Bright, Smart Modes, Christmas Stocking Stuffers Gift, Camping Toy for Kid/Teen/Adult, Auto Light Up, Rechargeable, Waterproof, 175g
Title
TOSY Flying Disc - 108 RGB Multicolor or 36 Monocolor LEDs, Super Bright, Smart Modes, Christmas Stocking Stuffers Gift, Camping Toy for Kid/Teen/Adult, Auto Light Up, Rechargeable, Waterproof, 175g
Sales Volume
70,000+
Price($)
30.98
Ratings
4.6
Reviews
9,287
8
ThinkFun Gravity Maze - Falling Marble Logic Game - Challenging STEM Toy for Kids 8-12 - Gravity Marble Maze - Brain-Building Fun - Educational Gift - Boosts Critical Thinking & Problem Solving
Title
ThinkFun Gravity Maze - Falling Marble Logic Game - Challenging STEM Toy for Kids 8-12 - Gravity Marble Maze - Brain-Building Fun - Educational Gift - Boosts Critical Thinking & Problem Solving
Sales Volume
60,000+
Price($)
24.72
Ratings
4.6
Reviews
36,805
9
TOSY Magnet Pyramid Glow - 1 Cube Transforms into 1 Billion Shapes, 15 pcs (12 Puzzle pcs & 3 Accessories), 243 Magnets, Glowing, Christmas Stocking Stuffers Gift for Kids, Creative Puzzle STEM Toy
Title
TOSY Magnet Pyramid Glow - 1 Cube Transforms into 1 Billion Shapes, 15 pcs (12 Puzzle pcs & 3 Accessories), 243 Magnets, Glowing, Christmas Stocking Stuffers Gift for Kids, Creative Puzzle STEM Toy
Sales Volume
60,000+
Price($)
34.99
Ratings
4.4
Reviews
4,562
10
LeapFrog Learning Friends 100 Words Book, Green
Title
LeapFrog Learning Friends 100 Words Book, Green
Sales Volume
50,000+
Price($)
13.99
Ratings
4.8
Reviews
143,431
Keyword Educational Toys Weekly Search Volume Trend
69,968
119,207
Search Frequency Rank
During Dec 28–3, this keyword ranked 119,207 in Amazon's Brand Analytics(ABA) report, down 69,968 from the previous week. The most recent Weekly search volume was 1,613 (-65.32% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Educational Toys Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "educational toys". In the price range of $20–$50, there are 1,465 ASINs, the highest proportion, accounting for 52.45%. Nearly 70.03% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 10.59% and a combined conversion rate of 16.13%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
8.49%
10-20
28.57%
20-50
52.45%
50-100
8.52%
100-200
1.54%
200-500
0.36%
500-1,000
0.07%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
16.37%
4.3-4.7
70.03%
3.8-4.2
11.73%
3.3-3.7
1.28%
2.8-3.2
0.26%
0.0-2.7
0.33%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
28.15%
100-500
24.72%
500-1,000
11.19%
1,000-2,000
11.70%
2,000-5,000
11.30%
5,000-10,000
5.81%
10,000-0
7.13%
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Top3 Click Share
10.59%
Trend changes in the combined click share of the Top 3 ASINs for the keyword educational toys.
Top3 Conversion Share
16.13%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword educational toys.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B07B6ZN7P8B07B6ZN7P8
4.44%
6.45%
B097F49QYHB097F49QYH
3.59%
3.23%
B0CRYJB6GKB0CRYJB6GK
2.56%
6.45%
Most Selling Products
Search Volume & Trends
Market Overview
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