Best Selling Colorful Eyeliner: See Top Product Rankings by Sales Volume & Market Trends

July 2026
138 Products Tracked

Looking for the most popular colorful eyeliner products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "colorful eyeliner." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B074Y8LM6T currently leads the colorful eyeliner market with 30K monthly sales, followed closely by B0BSR2ZBK1 with 20K monthly sales and B07MWT5JV4 with 10K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
1
B074Y8LM6T
$9.99·
4.5
Units/sold30K
Wonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep black eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
2
B0BSR2ZBK1
$18.00·
3.8
Units/sold20K
e.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Jet Black. 0.02 Fl Oz
3
B07MWT5JV4
$7.00·
4.5
Units/sold10K
🚀Fastest Growing
by MoM sales growth
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
#1
B074Y8LM6T
$9.99·
4.5
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units/sold
30K100.0%
Wonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep black eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
#2
B0BSR2ZBK1
$18.00·
3.8
Wonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep black eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
Units/sold
20K100.0%

Top Selling Colorful Eyeliner

As of July 2026, we analyzed 138 tracked products in Amazon's "colorful eyeliner" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 5,000 and 30,000 monthly sales. B074Y8LM6T leads the colorful eyeliner market with an estimated 30,000 monthly sales, up 100.0% from the previous month.

138Products Tracked
11,000Top 10 Avg. Sales
$9.06Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
#1
B074Y8LM6T

NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula

30,000
▲ 100.0%
Units Sold/mo
$9.99
Price
4.5
Rating
107K
Reviews
2
Wonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep black eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
B0BSR2ZBK1
$18.00
3.8 (8.6K)
Wonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep black eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
20,000 Units Sold/mo▲ 100.0%
3
e.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Jet Black. 0.02 Fl Oz
B07MWT5JV4
$7.00
4.5 (13.2K)
e.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Jet Black. 0.02 Fl Oz
10,000 Units Sold/mo▲ 66.7%
4
wet n wild Mega Last Breakup Proof Liquid Eyeliner - Ultra-Fine Brush, Waterproof, 16-Hour Long-Lasting Wear- Cruelty-Free & Vegan - Black
B082YQ8TXR
$5.47
4.4 (21.6K)
wet n wild Mega Last Breakup Proof Liquid Eyeliner - Ultra-Fine Brush, Waterproof, 16-Hour Long-Lasting Wear- Cruelty-Free & Vegan - Black
10,000 Units Sold/mo▲ 11.1%
5
stila Waterproof Liquid Eye Liner, Stay All Day Makeup with Fine Brush Tip Lasting Satin Finish, Smudge-Proof & Transfer-Resistant
B0031NNE56
$24.00
4.5 (23.1K)
stila Waterproof Liquid Eye Liner, Stay All Day Makeup with Fine Brush Tip Lasting Satin Finish, Smudge-Proof & Transfer-Resistant
9,000 Units Sold/mo▲ 66.7%
10
wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear, Smudge Proof Satin Finish Formula, Cruelty-Free & Vegan - Intense Black
B0BQWVKSGL
$2.28
4.4 (39.9K)
wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear, Smudge Proof Satin Finish Formula, Cruelty-Free & Vegan - Intense Black
5,000 Units Sold/mo▲ 1.5%
View All 138 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the colorful eyeliner price landscape, we segmented all 138 tracked listings in Amazon's live "colorful eyeliner" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best colorful eyeliner price zone, absorbing 71% of the assortment (247 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the colorful eyeliner category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 71% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
71%
247 products

Top products in this price tier

#1
B074Y8LM6T
$9.99
30k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
15%
52 products
$20.00 ~ $50.00
Tier 3
14%
50 products
$50.00 ~ $100.00
0%
Unlock to view all price tier distributions and their ASIN sales contributions

"Colorful eyeliner" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "colorful eyeliner" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-19 to 2026-07-25, the Amazon USweekly search volume for "colorful eyeliner" was approximately 754 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #247,375, climbing 23,030 positions from the previous week. Additionally, the top 3 products for this keyword capture 45% of the total click share and 39.5% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

colorful eyeliner

ASINSIGHT
Search Frequency Rank
247,375
23,030
Search Volume
754
9.6%
Top 3 Click Share
45%
Top 3 Conv. Share
39.5%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
754
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul

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