Best Selling Colored Toilet Paper: See Top Product Rankings by Sales Volume & Market Trends

June 2026
132 Products Tracked

Looking for the most popular colored toilet paper products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "colored toilet paper." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B07BGLT25K currently leads the colored toilet paper market with 100K monthly sales, followed closely by B095CN96JS with 100K monthly sales and B0BB3JGBH5 with 100K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
1
B07BGLT25K
$5.68·
4.6
Units/sold100K
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
2
B095CN96JS
$25.21·
4.4
Units/sold100K
Quilted Northern Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 3X Thicker*, 3 Ply Soft Toilet Tissue
3
B0BB3JGBH5
$6.98·
4.8
Units/sold100K

Top Selling Colored Toilet Paper

As of June 2026, we analyzed 132 tracked products in Amazon's "colored toilet paper" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 50,000 and 100,000 monthly sales. B07BGLT25K leads the colored toilet paper market with an estimated 100,000 monthly sales.

132Products Tracked
86,000Top 10 Avg. Sales
$17.41Top 10 Avg. Price
4.7Top 10 Avg. Rating
🏆
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
#1
B07BGLT25K

Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue

100,000
Units Sold/mo
$5.68
Price
4.6
Rating
141.1K
Reviews
2
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
B095CN96JS
$25.21
4.4 (99.4K)
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
100,000 Units Sold/mo
3
Quilted Northern Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 3X Thicker*, 3 Ply Soft Toilet Tissue
B0BB3JGBH5
$6.98
4.8 (96.8K)
Quilted Northern Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 3X Thicker*, 3 Ply Soft Toilet Tissue
100,000 Units Sold/mo▼ 20.0%
4
Amazon Basics 2-Ply Soft Toilet Paper, 6 Rolls, 350 Sheets per Roll, Equivalent to 37 Regular Rolls, Septic Safe
B0CGWF2BRF
$6.31
4.4 (99.5K)
Amazon Basics 2-Ply Soft Toilet Paper, 6 Rolls, 350 Sheets per Roll, Equivalent to 37 Regular Rolls, Septic Safe
100,000 Units Sold/mo▼ 22.2%
5
Cottonelle Ultra Clean Toilet Paper with Active CleaningRipples Texture, Strong Bath Tissue, 24 Family Mega Rolls = 132 Regular Rolls (4 Packs of 6)
B0CM4NXMV2
$27.59
4.8 (123.8K)
Cottonelle Ultra Clean Toilet Paper with Active CleaningRipples Texture, Strong Bath Tissue, 24 Family Mega Rolls = 132 Regular Rolls (4 Packs of 6)
100,000 Units Sold/mo▼ 50.0%
10
Angel Soft Toilet Paper, 12 Mega Rolls = 48 Regular Rolls, Soft and Strong Toilet Tissue
B09SRTJR9Z
$8.96
4.8 (102.8K)
Angel Soft Toilet Paper, 12 Mega Rolls = 48 Regular Rolls, Soft and Strong Toilet Tissue
50,000 Units Sold/mo▼ 25.0%
View All 132 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the colored toilet paper price landscape, we segmented all 132 tracked listings in Amazon's live "colored toilet paper" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best colored toilet paper price zone, absorbing 42% of the assortment (163 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the colored toilet paper category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 42% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
42%
163 products

Top products in this price tier

#1
B07BGLT25K
$5.68
100k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
31%
121 products
$0.00 ~ $10.00
Tier 3
17%
66 products
$50.00 ~ $100.00
9%
Unlock to view all price tier distributions and their ASIN sales contributions

"Colored toilet paper" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "colored toilet paper" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-05-31 to 2026-06-06, the Amazon USweekly search volume for "colored toilet paper" was approximately 313 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #577,973, dropping 125,722 positions from the previous week. Additionally, the top 3 products for this keyword capture 35.2% of the total click share and 22.2% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

colored toilet paper

ASINSIGHT
Search Frequency Rank
577,973
125,722
Search Volume
313
22.5%
Top 3 Click Share
35.2%
Top 3 Conv. Share
22.2%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
313
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMay
Multi-Dimensional Data

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