Best Selling Colored Mascara: See Top Product Rankings by Sales Volume & Market Trends

April 2026
121 Products Tracked

Looking for the most popular colored mascara products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "colored mascara." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B08H3JPH74 currently leads the colored mascara market with 70K monthly sales, followed closely by B004BD107O with 20K monthly sales and B0BG6FXQCC with 20K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales April 2026
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
1
B08H3JPH74
$10.82·
4.5
Units/sold70K
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
2
B004BD107O
$11.97·
4.6
Units/sold20K
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
3
B0BG6FXQCC
$28.00·
4.0
Units/sold20K

Top Selling Colored Mascara

As of April 2026, we analyzed 121 tracked products in Amazon's "colored mascara" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 9,000 and 70,000 monthly sales. B08H3JPH74 leads the colored mascara market with an estimated 70,000 monthly sales.

121Products Tracked
17,800Top 10 Avg. Sales
$11.46Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
#1
B08H3JPH74

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

70,000
Units Sold/mo
$10.82
Price
4.5
Rating
179.7K
Reviews
2
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
B004BD107O
$11.97
4.6 (25.9K)
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
20,000 Units Sold/mo
3
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
B0BG6FXQCC
$28.00
4.0 (23.5K)
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
20,000 Units Sold/mo
4
essence Lash Princess Sculpted Volume Mascara | Defining & Volumizing | Vegan & Cruelty Free | Free From Parabens
B06WW9SJ5M
$4.97
4.5 (42.2K)
essence Lash Princess Sculpted Volume Mascara | Defining & Volumizing | Vegan & Cruelty Free | Free From Parabens
10,000 Units Sold/mo
5
essence Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free
B08VW5974C
$4.97
4.4 (29K)
essence Lash Princess Curl & Volume Mascara | Vegan & Cruelty Free
10,000 Units Sold/mo
10
L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, Smudging or Clumping, Latte Brown, 0.28 Fl Oz
B0CYCN7FY1
$9.91
4.3 (88K)
L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, Smudging or Clumping, Latte Brown, 0.28 Fl Oz
9,000 Units Sold/mo
View All 121 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the colored mascara price landscape, we segmented all 121 tracked listings in Amazon's live "colored mascara" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best colored mascara price zone, absorbing 57% of the assortment (413 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the colored mascara category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 57% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
57%
413 products

Top products in this price tier

#1
B08H3JPH74
$10.82
70k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
25%
182 products
$20.00 ~ $50.00
Tier 3
17%
125 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Colored mascara" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "colored mascara" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-03-22 to 2026-03-28, the Amazon USweekly search volume for "colored mascara" was approximately 1,800 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #107,409, dropping 8,379 positions from the previous week. Additionally, the top 3 products for this keyword capture 41.8% of the total click share and 19.5% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

colored mascara

ASINSIGHT
Search Frequency Rank
107,409
8,379
Search Volume
1,800
10.8%
Top 3 Click Share
41.8%
Top 3 Conv. Share
19.5%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
1,800
View full trends for the past 3 years
MarAprMayJunJulAugSepOctNovDecJanFebMar
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