Best Selling Color Mascara: See Top Product Rankings by Sales Volume & Market Trends

June 2026
135 Products Tracked

Looking for the most popular color mascara products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "color mascara." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00T0C9XRK currently leads the color mascara market with 100K monthly sales, followed closely by B07TXJHYKB with 30K monthly sales and B004BD107O with 20K monthly sales. Meanwhile, ASIN B0G1T61T7X stands out as the fastest-growing product, achieving an impressive 11.1% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
1
B00T0C9XRK
$4.97·
4.3
Units/sold100K
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
2
B07TXJHYKB
$4.97·
4.4
Units/sold30K
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
3
B004BD107O
$11.97·
4.6
Units/sold20K

Top Selling Color Mascara

As of June 2026, we analyzed 135 tracked products in Amazon's "color mascara" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 100,000 monthly sales. B00T0C9XRK leads the color mascara market with an estimated 100,000 monthly sales, down 40.0% from the previous month.

135Products Tracked
24,000Top 10 Avg. Sales
$15.47Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
#1
B00T0C9XRK

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

100,000
▼ 40.0%
Units Sold/mo
$4.97
Price
4.3
Rating
414K
Reviews
2
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
B07TXJHYKB
$4.97
4.4 (81.6K)
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
30,000 Units Sold/mo▼ 66.7%
3
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
B004BD107O
$11.97
4.6 (26.4K)
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
20,000 Units Sold/mo▼ 50.0%
4
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
B0BG6FXQCC
$28.00
4.0 (25.2K)
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
20,000 Units Sold/mo▼ 50.0%
5
Prime Prometics Color Changing Foundation for Mature Women – Instantly Adapts to Your Skin Tone – Buildable Light-to-Medium Coverage – 12-Hour Wear – Natural Dewy Finish – Hypoallergenic
B0G1T61T7X
$44.00
4.0 (2.1K)
Prime Prometics Color Changing Foundation for Mature Women – Instantly Adapts to Your Skin Tone – Buildable Light-to-Medium Coverage – 12-Hour Wear – Natural Dewy Finish – Hypoallergenic
20,000 Units Sold/mo▲ 11.1%
10
L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)
B06XF2TR11
$10.97
4.4 (88.4K)
L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)
10,000 Units Sold/mo▼ 44.4%
View All 135 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the color mascara price landscape, we segmented all 135 tracked listings in Amazon's live "color mascara" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best color mascara price zone, absorbing 50% of the assortment (203 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the color mascara category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 50% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
50%
203 products

Top products in this price tier

#1
B00T0C9XRK
$4.97
100k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
29%
116 products
$20.00 ~ $50.00
Tier 3
21%
84 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Color mascara" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "color mascara" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-05-31 to 2026-06-06, the Amazon USweekly search volume for "color mascara" was approximately 620 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #298,979, climbing 7,452 positions from the previous week. Additionally, the top 3 products for this keyword capture 32.9% of the total click share and 25.6% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

color mascara

ASINSIGHT
Search Frequency Rank
298,979
7,452
Search Volume
620
2.5%
Top 3 Click Share
32.9%
Top 3 Conv. Share
25.6%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
620
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMay
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