Best Selling Colgate Whitening Toothpaste: See Top Product Rankings by Sales Volume & Market Trends

June 2026
128 Products Tracked

Looking for the most popular colgate whitening toothpaste products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "colgate whitening toothpaste." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B09F8FZ18G currently leads the colgate whitening toothpaste market with 100K monthly sales, followed closely by B082F1QH7S with 90K monthly sales and B01BNHREXE with 50K monthly sales. Meanwhile, ASIN B01BNHREXE stands out as the fastest-growing product, achieving an impressive 2.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
1
B09F8FZ18G
$14.99·
4.8
Units/sold100K
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
2
B082F1QH7S
$9.99·
4.7
Units/sold90K
Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)
3
B01BNHREXE
$6.72·
4.7
Units/sold50K

Top Selling Colgate Whitening Toothpaste

As of June 2026, we analyzed 128 tracked products in Amazon's "colgate whitening toothpaste" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 30,000 and 100,000 monthly sales. B09F8FZ18G leads the colgate whitening toothpaste market with an estimated 100,000 monthly sales, down 30.0% from the previous month.

128Products Tracked
47,000Top 10 Avg. Sales
$14.68Top 10 Avg. Price
4.7Top 10 Avg. Rating
🏆
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
#1
B09F8FZ18G

Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries

100,000
▼ 30.0%
Units Sold/mo
$14.99
Price
4.8
Rating
29.7K
Reviews
2
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
B082F1QH7S
$9.99
4.7 (49.8K)
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
90,000 Units Sold/mo▼ 37.5%
3
Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)
B01BNHREXE
$6.72
4.7 (36.2K)
Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)
50,000 Units Sold/mo▲ 2.0%
4
Marvis Whitening Mint Toothpaste
B000MEKG30
$13.50
4.4 (17.5K)
Marvis Whitening Mint Toothpaste
40,000 Units Sold/mo▼ 60.0%
5
Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
B0DPNGKZ9P
$19.99
4.4 (8.4K)
Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
40,000 Units Sold/mo▼ 50.0%
10
Sensodyne Clinical White Toothpaste Clinically Proven Whitening for Sensitive Teeth, Stain Protector, 3.4 oz x 3
B0CP62LWKP
$24.47
4.7 (5.8K)
Sensodyne Clinical White Toothpaste Clinically Proven Whitening for Sensitive Teeth, Stain Protector, 3.4 oz x 3
30,000 Units Sold/mo▼ 33.3%
View All 128 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the colgate whitening toothpaste price landscape, we segmented all 128 tracked listings in Amazon's live "colgate whitening toothpaste" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best colgate whitening toothpaste price zone, absorbing 43% of the assortment (294 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the colgate whitening toothpaste category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 43% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
43%
294 products

Top products in this price tier

#1
B09F8FZ18G
$14.99
100k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
27%
182 products
$20.00 ~ $50.00
Tier 3
26%
177 products
$50.00 ~ $100.00
4%
Unlock to view all price tier distributions and their ASIN sales contributions

"Colgate whitening toothpaste" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "colgate whitening toothpaste" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-05-31 to 2026-06-06, the Amazon USweekly search volume for "colgate whitening toothpaste" was approximately 3,674 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #64,200, climbing 3,174 positions from the previous week. Additionally, the top 3 products for this keyword capture 43.2% of the total click share and 42.9% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

colgate whitening toothpaste

ASINSIGHT
Search Frequency Rank
64,200
3,174
Search Volume
3,674
5.1%
Top 3 Click Share
43.2%
Top 3 Conv. Share
42.9%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
3,674
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMay
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