Best Selling Colgate Total Toothpaste: See Top Product Rankings by Sales Volume & Market Trends

March 2026
124 Products Tracked

Looking for the most popular colgate total toothpaste products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "colgate total toothpaste." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B09F8FZ18G currently leads the colgate total toothpaste market with 100K monthly sales, followed closely by B082F1QH7S with 80K monthly sales and B01BNEWDFQ with 40K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales March 2026
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
1
B09F8FZ18G
$14.01·
4.8
Units/sold100K
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
2
B082F1QH7S
$12.99·
4.7
Units/sold80K
Colgate Cavity Protection Toothpaste with Fluoride, Minty Great Regular Flavor, Anti Cavity Toothpaste, 6 Pack, 6 Oz Tubes
3
B01BNEWDFQ
$9.98·
4.8
Units/sold40K

Top Selling Colgate Total Toothpaste

As of March 2026, we analyzed 124 tracked products in Amazon's "colgate total toothpaste" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 100,000 monthly sales. B09F8FZ18G leads the colgate total toothpaste market with an estimated 100,000 monthly sales.

124Products Tracked
33,000Top 10 Avg. Sales
$11.87Top 10 Avg. Price
4.7Top 10 Avg. Rating
🏆
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
#1
B09F8FZ18G

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

100,000
Units Sold/mo
$14.01
Price
4.8
Rating
27.5K
Reviews
2
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
B082F1QH7S
$12.99
4.7 (48.4K)
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
80,000 Units Sold/mo
3
Colgate Cavity Protection Toothpaste with Fluoride, Minty Great Regular Flavor, Anti Cavity Toothpaste, 6 Pack, 6 Oz Tubes
B01BNEWDFQ
$9.98
4.8 (64.7K)
Colgate Cavity Protection Toothpaste with Fluoride, Minty Great Regular Flavor, Anti Cavity Toothpaste, 6 Pack, 6 Oz Tubes
40,000 Units Sold/mo
4
Colgate Total Whitening Toothpaste Paste, 5.1 oz, 2 Pack, Fluoride Antibacterial for Plaque, Gingivitis, Sensitivity, Stain Removal, Clinically Proven, Mint
B0B9FHRKDP
$7.96
4.8 (3.4K)
Colgate Total Whitening Toothpaste Paste, 5.1 oz, 2 Pack, Fluoride Antibacterial for Plaque, Gingivitis, Sensitivity, Stain Removal, Clinically Proven, Mint
30,000 Units Sold/mo
5
Colgate Total Active Prevention Whitening Gel Toothpaste with Fluoride, Bulk with Clinically Proven Formula That Fights Plaque Bacteria, Mint, 4 Pack, 5.1 oz
B0BLWFJMQQ
$15.92
4.8 (3.8K)
Colgate Total Active Prevention Whitening Gel Toothpaste with Fluoride, Bulk with Clinically Proven Formula That Fights Plaque Bacteria, Mint, 4 Pack, 5.1 oz
20,000 Units Sold/mo
10
Colgate Total Active Prevention Travel Toothpaste, Whitening Toothpaste with Fluoride, Antibacterial, Mint, Clinically Proven Gum Health, Travel Size 1.4 oz
B09YMPD3PG
$1.99
4.6 (3.7K)
Colgate Total Active Prevention Travel Toothpaste, Whitening Toothpaste with Fluoride, Antibacterial, Mint, Clinically Proven Gum Health, Travel Size 1.4 oz
10,000 Units Sold/mo
View All 124 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the colgate total toothpaste price landscape, we segmented all 124 tracked listings in Amazon's live "colgate total toothpaste" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best colgate total toothpaste price zone, absorbing 40% of the assortment (436 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the colgate total toothpaste category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 40% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
40%
436 products

Top products in this price tier

#1
B09F8FZ18G
$14.01
100k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
34%
365 products
$20.00 ~ $50.00
Tier 3
23%
250 products
$50.00 ~ $100.00
3%
Unlock to view all price tier distributions and their ASIN sales contributions

"Colgate total toothpaste" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "colgate total toothpaste" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-03-01 to 2026-03-07, the Amazon USweekly search volume for "colgate total toothpaste" was approximately 8,878 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #19,865, climbing 1,381 positions from the previous week. Additionally, the top 3 products for this keyword capture 58.2% of the total click share and 53.8% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

colgate total toothpaste

ASINSIGHT
Search Frequency Rank
19,865
1,381
Search Volume
8,878
4.8%
Top 3 Click Share
58.2%
Top 3 Conv. Share
53.8%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
8,878
View full trends for the past 3 years
MarAprMayJunJulAugSepOctNovDecJanFebMar
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