Best Selling Clean Mascara: See Top Product Rankings by Sales Volume & Market Trends

May 2026
129 Products Tracked

Looking for the most popular clean mascara products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "clean mascara." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00T0C9XRK currently leads the clean mascara market with 80K monthly sales, followed closely by B08H3JPH74 with 50K monthly sales and B07TXJHYKB with 20K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales May 2026
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
1
B00T0C9XRK
$4.97·
4.3
Units/sold80K
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
2
B08H3JPH74
$10.82·
4.5
Units/sold50K
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
3
B07TXJHYKB
$4.97·
4.4
Units/sold20K

Top Selling Clean Mascara

As of May 2026, we analyzed 129 tracked products in Amazon's "clean mascara" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 80,000 monthly sales. B00T0C9XRK leads the clean mascara market with an estimated 80,000 monthly sales.

129Products Tracked
22,000Top 10 Avg. Sales
$14.47Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
#1
B00T0C9XRK

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

80,000
Units Sold/mo
$4.97
Price
4.3
Rating
412.8K
Reviews
2
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
B08H3JPH74
$10.82
4.5 (182.8K)
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
50,000 Units Sold/mo
3
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
B07TXJHYKB
$4.97
4.4 (81.3K)
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
20,000 Units Sold/mo
4
L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Washable, Black Brown, 0.26 Fl Oz., 1 Count
B000R1VH8Q
$8.98
4.5 (98.9K)
L’Oreal Paris Original Voluminous Mascara, Building Mascara Volume and Length Formula, Washable, Black Brown, 0.26 Fl Oz., 1 Count
10,000 Units Sold/mo
5
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
B004BD107O
$11.97
4.6 (26.3K)
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
10,000 Units Sold/mo
10
e.l.f. Clear Lash & Brow Mascara Gel, Dual-Sided Flexible Hold, Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes
B0BSP2J3BH
$6.00
4.6 (6.6K)
e.l.f. Clear Lash & Brow Mascara Gel, Dual-Sided Flexible Hold, Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes
10,000 Units Sold/mo
View All 129 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the clean mascara price landscape, we segmented all 129 tracked listings in Amazon's live "clean mascara" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best clean mascara price zone, absorbing 35% of the assortment (118 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the clean mascara category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 35% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
35%
118 products

Top products in this price tier

#1
B00T0C9XRK
$4.97
80k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
35%
118 products
$0.00 ~ $10.00
Tier 3
29%
96 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Clean mascara" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "clean mascara" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-05-17 to 2026-05-23, the Amazon USweekly search volume for "clean mascara" was approximately 697 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #267,162, dropping 16,120 positions from the previous week. Additionally, the top 3 products for this keyword capture 32.7% of the total click share and 27.2% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

clean mascara

ASINSIGHT
Search Frequency Rank
267,162
16,120
Search Volume
697
6.2%
Top 3 Click Share
32.7%
Top 3 Conv. Share
27.2%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
697
View full trends for the past 3 years
MayJunJulAugSepOctNovDecJanFebMarAprMay
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