Best Selling Children Toothpaste: See Top Product Rankings by Sales Volume & Market Trends

August 2026
131 Products Tracked

Looking for the most popular children toothpaste products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "children toothpaste." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00JUJ1E0W currently leads the children toothpaste market with 50K monthly sales, followed closely by B07ZK1573S with 30K monthly sales and B08899DKSV with 20K monthly sales. Meanwhile, ASIN B0DK1VDQPC stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
Tom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors
1
B00JUJ1E0W
$10.95·
4.6
Units/sold50K
Crest Kid's Cavity Protection Toothpaste, Crest Kids Toothpaste, For Children And Toddlers 2+, Sparkle Fun, 4.6 Oz (Pack of 3), Toothpaste For Kids, Packaging may vary
2
B07ZK1573S
$4.97·
4.8
Units/sold30K
Dr. Brown’s Fluoride-Free Baby Toothpaste, Infant & Toddler Oral Care, Strawberry, 1-Pack, 1.4oz/40g, 0-3 Years
3
B08899DKSV
$4.49·
4.8
Units/sold20K
🚀Fastest Growing
by MoM sales growth
Sensodyne Pronamel Kids Toothpaste, Fluoride Anticavity Toothpaste, Cavity and Enamel Protection, for Ages 2+, Berry Twist Flavored, 4 oz (2 Pack)
#1
B0DK1VDQPC
$7.97·
4.7
Sensodyne Pronamel Kids Toothpaste, Fluoride Anticavity Toothpaste, Cavity and Enamel Protection, for Ages 2+, Berry Twist Flavored, 4 oz (2 Pack)
Units/sold
20K100.0%
Boka Kids Toothpaste - Fluoride Free Nano Hydroxyapatite Toothpaste | Kids Oral Care - Orange Cream - 4 Oz, 1PK
#2
B09XSNNMPC
$9.88·
4.6
Boka Kids Toothpaste - Fluoride Free Nano Hydroxyapatite Toothpaste | Kids Oral Care - Orange Cream - 4 Oz, 1PK
Units/sold
10K42.9%

Top Selling Children Toothpaste

As of August 2026, we analyzed 131 tracked products in Amazon's "children toothpaste" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 50,000 monthly sales. B00JUJ1E0W leads the children toothpaste market with an estimated 50,000 monthly sales, down 20.0% from the previous month.

131Products Tracked
19,000Top 10 Avg. Sales
$7.15Top 10 Avg. Price
4.7Top 10 Avg. Rating
🏆
Tom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors
#1
B00JUJ1E0W

Tom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors

50,000
▼ 20.0%
Units Sold/mo
$10.95
Price
4.6
Rating
45.7K
Reviews
2
Crest Kid's Cavity Protection Toothpaste, Crest Kids Toothpaste, For Children And Toddlers 2+, Sparkle Fun, 4.6 Oz (Pack of 3), Toothpaste For Kids, Packaging may vary
B07ZK1573S
$4.97
4.8 (35.3K)
Crest Kid's Cavity Protection Toothpaste, Crest Kids Toothpaste, For Children And Toddlers 2+, Sparkle Fun, 4.6 Oz (Pack of 3), Toothpaste For Kids, Packaging may vary
30,000 Units Sold/mo
3
Dr. Brown’s Fluoride-Free Baby Toothpaste, Infant & Toddler Oral Care, Strawberry, 1-Pack, 1.4oz/40g, 0-3 Years
B08899DKSV
$4.49
4.8 (9.3K)
Dr. Brown’s Fluoride-Free Baby Toothpaste, Infant & Toddler Oral Care, Strawberry, 1-Pack, 1.4oz/40g, 0-3 Years
20,000 Units Sold/mo
4
Boka Kids Toothpaste - Fluoride Free Nano Hydroxyapatite Toothpaste | Kids Oral Care - Strawberry Mango - 4 Oz, 1PK
B0CP6B6P56
$9.99
4.6 (12K)
Boka Kids Toothpaste - Fluoride Free Nano Hydroxyapatite Toothpaste | Kids Oral Care - Strawberry Mango - 4 Oz, 1PK
20,000 Units Sold/mo▼ 33.3%
5
Sensodyne Pronamel Kids Toothpaste, Fluoride Anticavity Toothpaste, Cavity and Enamel Protection, for Ages 2+, Berry Twist Flavored, 4 oz (2 Pack)
B0DK1VDQPC
$7.97
4.7 (2K)
Sensodyne Pronamel Kids Toothpaste, Fluoride Anticavity Toothpaste, Cavity and Enamel Protection, for Ages 2+, Berry Twist Flavored, 4 oz (2 Pack)
20,000 Units Sold/mo▲ 100.0%
10
Boka Kids Toothpaste - Fluoride Free Nano Hydroxyapatite Toothpaste | Kids Oral Care - Orange Cream - 4 Oz, 1PK
B09XSNNMPC
$9.88
4.6 (12K)
Boka Kids Toothpaste - Fluoride Free Nano Hydroxyapatite Toothpaste | Kids Oral Care - Orange Cream - 4 Oz, 1PK
10,000 Units Sold/mo▲ 42.9%
View All 131 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the children toothpaste price landscape, we segmented all 131 tracked listings in Amazon's live "children toothpaste" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best children toothpaste price zone, absorbing 42% of the assortment (108 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the children toothpaste category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 42% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
42%
108 products

Top products in this price tier

#1
B00JUJ1E0W
$10.95
50k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
41%
106 products
$20.00 ~ $50.00
Tier 3
16%
42 products
$100.00 ~ $200.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Children toothpaste" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "children toothpaste" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-26 to 2026-08-01, the Amazon USweekly search volume for "children toothpaste" was approximately 425 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #431,006, dropping 6,218 positions from the previous week. Additionally, the top 3 products for this keyword capture 33.3% of the total click share and 34.2% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

children toothpaste

ASINSIGHT
Search Frequency Rank
431,006
6,218
Search Volume
425
1.4%
Top 3 Click Share
33.3%
Top 3 Conv. Share
34.2%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
425
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJul
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