Best Selling Brow Pencil: See Top Product Rankings by Sales Volume & Market Trends

July 2026
171 Products Tracked

Looking for the most popular brow pencil products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "brow pencil." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01J1A3TFW currently leads the brow pencil market with 30K monthly sales, followed closely by B000H3I2JG with 20K monthly sales and B00WAJAJ0K with 20K monthly sales. Meanwhile, ASIN B00WAJAJ0K stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
1
B01J1A3TFW
$9.99·
4.5
Units/sold30K
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
2
B000H3I2JG
$7.97·
4.5
Units/sold20K
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz
3
B00WAJAJ0K
$3.00·
4.6
Units/sold20K
🚀Fastest Growing
by MoM sales growth
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz
#1
B00WAJAJ0K
$3.00·
4.6
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz
Units/sold
20K100.0%
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
#2
B00WAJAKOU
$3.00·
4.6
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Units/sold
20K100.0%

Top Selling Brow Pencil

As of July 2026, we analyzed 171 tracked products in Amazon's "brow pencil" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 30,000 monthly sales. B01J1A3TFW leads the brow pencil market with an estimated 30,000 monthly sales, up 2.0% from the previous month.

171Products Tracked
18,000Top 10 Avg. Sales
$9.72Top 10 Avg. Price
4.5Top 10 Avg. Rating
🏆
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
#1
B01J1A3TFW

Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack

30,000
▲ 2.0%
Units Sold/mo
$9.99
Price
4.5
Rating
51.7K
Reviews
2
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
B000H3I2JG
$7.97
4.5 (51.7K)
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
20,000 Units Sold/mo▲ 50.0%
3
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz
B00WAJAJ0K
$3.00
4.6 (70.5K)
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz
20,000 Units Sold/mo▲ 100.0%
4
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
B00WAJAKOU
$3.00
4.6 (70.5K)
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
20,000 Units Sold/mo▲ 100.0%
5
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
B07PBQZ3KF
$3.00
4.6 (70.5K)
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
20,000 Units Sold/mo▲ 100.0%
10
Anastasia Beverly Hills Brow Wiz - Ultra-Slim Retractable Eyebrow Pencil for Hair-Like Strokes, Natural Precision Definition, Longwear Waterproof Smudge-Proof for Filling & Shaping Brows
B01M5CZAXM
$26.00
4.6 (27.2K)
Anastasia Beverly Hills Brow Wiz - Ultra-Slim Retractable Eyebrow Pencil for Hair-Like Strokes, Natural Precision Definition, Longwear Waterproof Smudge-Proof for Filling & Shaping Brows
10,000 Units Sold/mo▲ 1.5%
View All 171 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the brow pencil price landscape, we segmented all 171 tracked listings in Amazon's live "brow pencil" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best brow pencil price zone, absorbing 42% of the assortment (382 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the brow pencil category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 42% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
42%
382 products

Top products in this price tier

#1
B01J1A3TFW
$9.99
30k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
31%
283 products
$20.00 ~ $50.00
Tier 3
27%
250 products
$50.00 ~ $100.00
0%
Unlock to view all price tier distributions and their ASIN sales contributions

"Brow pencil" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "brow pencil" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-05 to 2026-07-11, the Amazon USweekly search volume for "brow pencil" was approximately 14,187 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #10,476, climbing 1,265 positions from the previous week. Additionally, the top 3 products for this keyword capture 23.5% of the total click share and 10.2% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

brow pencil

ASINSIGHT
Search Frequency Rank
10,476
1,265
Search Volume
14,187
9.1%
Top 3 Click Share
23.5%
Top 3 Conv. Share
10.2%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
14,187
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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