Best Selling Black Eyeshadow Palette: See Top Product Rankings by Sales Volume & Market Trends

August 2026
130 Products Tracked

Looking for the most popular black eyeshadow palette products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "black eyeshadow palette." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01J1A3TFW currently leads the black eyeshadow palette market with 20K monthly sales, followed closely by B074Y8LM6T with 20K monthly sales and B08SXRSYSL with 10K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
REVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
1
B01J1A3TFW
$11.38·
4.5
Units/sold20K
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
2
B074Y8LM6T
$9.99·
4.5
Units/sold20K
LAURA GELLER Spackle Makeup Primer - Hydrate - Super-Size 2 Fl Oz
3
B08SXRSYSL
$22.80·
4.4
Units/sold10K

Top Selling Black Eyeshadow Palette

As of August 2026, we analyzed 130 tracked products in Amazon's "black eyeshadow palette" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 3,000 and 20,000 monthly sales. B01J1A3TFW leads the black eyeshadow palette market with an estimated 20,000 monthly sales, down 33.3% from the previous month.

130Products Tracked
7,700Top 10 Avg. Sales
$12.35Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
REVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
#1
B01J1A3TFW

REVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.

20,000
▼ 33.3%
Units Sold/mo
$11.38
Price
4.5
Rating
52.6K
Reviews
2
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
B074Y8LM6T
$9.99
4.5 (107.1K)
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
20,000 Units Sold/mo▼ 25.0%
3
LAURA GELLER Spackle Makeup Primer - Hydrate - Super-Size 2 Fl Oz
B08SXRSYSL
$22.80
4.4 (6.8K)
LAURA GELLER Spackle Makeup Primer - Hydrate - Super-Size 2 Fl Oz
10,000 Units Sold/mo
4
UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
B07MQJRK7N
$8.79
4.5 (29.9K)
UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
5,000 Units Sold/mo
5
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
B001ESIZEU
$5.48
4.3 (25.2K)
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
4,000 Units Sold/mo▼ 33.3%
10
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Nocturnal Behavior
B085WR175L
$1.94
4.3 (16.8K)
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Nocturnal Behavior
3,000 Units Sold/mo
View All 130 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the black eyeshadow palette price landscape, we segmented all 130 tracked listings in Amazon's live "black eyeshadow palette" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best black eyeshadow palette price zone, absorbing 61% of the assortment (234 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the black eyeshadow palette category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 61% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
61%
234 products

Top products in this price tier

#1
B01J1A3TFW
$11.38
20k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
21%
80 products
$10.00 ~ $20.00
Tier 3
15%
58 products
$50.00 ~ $100.00
3%
Unlock to view all price tier distributions and their ASIN sales contributions

"Black eyeshadow palette" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "black eyeshadow palette" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-19 to 2026-07-25, the Amazon USweekly search volume for "black eyeshadow palette" was approximately 543 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #340,015, climbing 15,510 positions from the previous week. Additionally, the top 3 products for this keyword capture 27.1% of the total click share and 23.5% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

black eyeshadow palette

ASINSIGHT
Search Frequency Rank
340,015
15,510
Search Volume
543
4.8%
Top 3 Click Share
27.1%
Top 3 Conv. Share
23.5%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
543
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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