Best Selling Black Eyeliner: See Top Product Rankings by Sales Volume & Market Trends

July 2026
138 Products Tracked

Looking for the most popular black eyeliner products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "black eyeliner." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01J1A3TFW currently leads the black eyeliner market with 30K monthly sales, followed closely by B074Y8LM6T with 30K monthly sales and B000H3I2JG with 20K monthly sales. Meanwhile, ASIN B074Y8LM6T stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
1
B01J1A3TFW
$9.99·
4.5
Units/sold30K
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
2
B074Y8LM6T
$9.99·
4.5
Units/sold30K
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
3
B000H3I2JG
$7.97·
4.5
Units/sold20K
🚀Fastest Growing
by MoM sales growth
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
#1
B074Y8LM6T
$9.99·
4.5
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units/sold
30K100.0%
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
#2
B07MWSXPT1
$5.00·
4.4
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Units/sold
20K100.0%

Top Selling Black Eyeliner

As of July 2026, we analyzed 138 tracked products in Amazon's "black eyeliner" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 30,000 monthly sales. B01J1A3TFW leads the black eyeliner market with an estimated 30,000 monthly sales, up 2.0% from the previous month.

138Products Tracked
17,000Top 10 Avg. Sales
$11.39Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
#1
B01J1A3TFW

Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack

30,000
▲ 2.0%
Units Sold/mo
$9.99
Price
4.5
Rating
51.7K
Reviews
2
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
B074Y8LM6T
$9.99
4.5 (106.7K)
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
30,000 Units Sold/mo▲ 100.0%
3
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
B000H3I2JG
$7.97
4.5 (51.7K)
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
20,000 Units Sold/mo▲ 50.0%
4
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
B07MWSXPT1
$5.00
4.4 (34.6K)
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20,000 Units Sold/mo▲ 100.0%
5
Wonderskin Eyeliner Pencil, 1440 Longwear Deep Black Eyeliner Pencil - Waterproof, Sharpenable & Smudge Proof (Liquorice)
B0BSR2ZBK1
$18.00
3.8 (8.2K)
Wonderskin Eyeliner Pencil, 1440 Longwear Deep Black Eyeliner Pencil - Waterproof, Sharpenable & Smudge Proof (Liquorice)
20,000 Units Sold/mo▲ 100.0%
10
e.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Jet Black. 0.02 Fl Oz
B07MWT5JV4
$7.00
4.5 (13.1K)
e.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Jet Black. 0.02 Fl Oz
10,000 Units Sold/mo▲ 66.7%
View All 138 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the black eyeliner price landscape, we segmented all 138 tracked listings in Amazon's live "black eyeliner" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best black eyeliner price zone, absorbing 49% of the assortment (330 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the black eyeliner category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 49% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
49%
330 products

Top products in this price tier

#1
B01J1A3TFW
$9.99
30k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
26%
175 products
$10.00 ~ $20.00
Tier 3
24%
165 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Black eyeliner" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "black eyeliner" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-05 to 2026-07-11, the Amazon USweekly search volume for "black eyeliner" was approximately 11,963 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #13,121, climbing 2,332 positions from the previous week. Additionally, the top 3 products for this keyword capture 29.8% of the total click share and 24.8% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

black eyeliner

ASINSIGHT
Search Frequency Rank
13,121
2,332
Search Volume
11,963
12.7%
Top 3 Click Share
29.8%
Top 3 Conv. Share
24.8%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
11,963
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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