Best Selling Black Eye Shadow: See Top Product Rankings by Sales Volume & Market Trends

August 2026
133 Products Tracked

Looking for the most popular black eye shadow products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "black eye shadow." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01J1A3TFW currently leads the black eye shadow market with 20K monthly sales, followed closely by B082YQ5H9V with 9K monthly sales and B07MQJRK7N with 6K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
Revlon ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
1
B01J1A3TFW
$11.38·
4.5
Units/sold20K
wet n wild Mega Last Breakup Proof Retractable Eyeliner - Ultra-Fine Brush, Waterproof,16-Hour Long-Lasting Wear - Cruelty-Free & Vegan - Black
2
B082YQ5H9V
$2.28·
4.5
Units/sold9K
UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
3
B07MQJRK7N
$8.79·
4.5
Units/sold6K

Top Selling Black Eye Shadow

As of August 2026, we analyzed 133 tracked products in Amazon's "black eye shadow" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 2,000 and 20,000 monthly sales. B01J1A3TFW leads the black eye shadow market with an estimated 20,000 monthly sales, down 33.3% from the previous month.

133Products Tracked
5,200Top 10 Avg. Sales
$9.18Top 10 Avg. Price
4.5Top 10 Avg. Rating
🏆
Revlon ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
#1
B01J1A3TFW

Revlon ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.

20,000
▼ 33.3%
Units Sold/mo
$11.38
Price
4.5
Rating
52.7K
Reviews
2
wet n wild Mega Last Breakup Proof Retractable Eyeliner - Ultra-Fine Brush, Waterproof,16-Hour Long-Lasting Wear - Cruelty-Free & Vegan - Black
B082YQ5H9V
$2.28
4.5 (40K)
wet n wild Mega Last Breakup Proof Retractable Eyeliner - Ultra-Fine Brush, Waterproof,16-Hour Long-Lasting Wear - Cruelty-Free & Vegan - Black
9,000 Units Sold/mo▼ 20.0%
3
UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
B07MQJRK7N
$8.79
4.5 (29.9K)
UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
6,000 Units Sold/mo
4
Urban Decay Naked2 Basics Matte Eyeshadow Palette - 6 Cool Neutral Shadows | Contouring Neutral Eyeshadow Palette for Natural + Smoky Eye Looks, Matte Nudes, Travel Makeup Palette, Includes Mirror
B07LBLK57Q
$35.00
4.4 (11.9K)
Urban Decay Naked2 Basics Matte Eyeshadow Palette - 6 Cool Neutral Shadows | Contouring Neutral Eyeshadow Palette for Natural + Smoky Eye Looks, Matte Nudes, Travel Makeup Palette, Includes Mirror
3,000 Units Sold/mo▼ 70.0%
5
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Nocturnal Behavior
B085WR175L
$1.94
4.3 (16.8K)
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Nocturnal Behavior
3,000 Units Sold/mo
10
Eyeshadow Brush Eye Makeup Brush Professional Blending Eyeshadow Makeup Brushes for Concealer Eyebrows Eyeliner Soft Hairs Makeup Tool (Black-EB02)
B0CYHHWK1S
$3.99
4.8 (890)
Eyeshadow Brush Eye Makeup Brush Professional Blending Eyeshadow Makeup Brushes for Concealer Eyebrows Eyeliner Soft Hairs Makeup Tool (Black-EB02)
2,000 Units Sold/mo
View All 133 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the black eye shadow price landscape, we segmented all 133 tracked listings in Amazon's live "black eye shadow" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best black eye shadow price zone, absorbing 63% of the assortment (217 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the black eye shadow category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 63% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
63%
217 products

Top products in this price tier

#1
B01J1A3TFW
$11.38
20k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
21%
72 products
$10.00 ~ $20.00
Tier 3
16%
54 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Black eye shadow" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "black eye shadow" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-26 to 2026-08-01, the Amazon USweekly search volume for "black eye shadow" was approximately 520 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #354,598, climbing 37,853 positions from the previous week. Additionally, the top 3 products for this keyword capture 46.1% of the total click share and 49.1% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

black eye shadow

ASINSIGHT
Search Frequency Rank
354,598
37,853
Search Volume
520
11.1%
Top 3 Click Share
46.1%
Top 3 Conv. Share
49.1%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
520
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJul
Multi-Dimensional Data

Looking for more market and competitor insights?

We provide hourly competitor rankings and multidimensional insights that fuel Amazon growth.

Start 30-Day Free Trial
No credit card required
ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|