Best Selling Best Primer: See Top Product Rankings by Sales Volume & Market Trends

July 2026
91 Products Tracked

Looking for the most popular best primer products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "best primer." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B09XMYFTB7 currently leads the best primer market with 40K monthly sales, followed closely by B01N9KIKZA with 20K monthly sales and B00BR3VPLC with 10K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
1
B09XMYFTB7
$10.00·
4.6
Units/sold40K
Milani Setting Spray + Primer, Make It Last Original - Natural Finish with Niacinamide for Hydration, Setting Spray for Makeup and Face Primer, 3-in-1 Prime + Hydrate + Set, 2.03 Fl. Oz
2
B01N9KIKZA
$10.39·
4.5
Units/sold20K
TOUCH IN SOL No Poreblem Primer – Pore Primer for Korean Makeup, Mattifying Primer for Oily Skin, Pore Eraser for Large Pores, Blurring Finish from K Beauty (1.01 fl.oz/30ml)
3
B00BR3VPLC
$14.99·
4.3
Units/sold10K
🚀Fastest Growing
by MoM sales growth
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
#1
B09XMYFTB7
$10.00·
4.6
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Units/sold
40K100.0%
Milani Setting Spray + Primer, Make It Last Original - Natural Finish with Niacinamide for Hydration, Setting Spray for Makeup and Face Primer, 3-in-1 Prime + Hydrate + Set, 2.03 Fl. Oz
#2
B01N9KIKZA
$10.39·
4.5
Milani Setting Spray + Primer, Make It Last Original - Natural Finish with Niacinamide for Hydration, Setting Spray for Makeup and Face Primer, 3-in-1 Prime + Hydrate + Set, 2.03 Fl. Oz
Units/sold
20K100.0%

Top Selling Best Primer

As of July 2026, we analyzed 91 tracked products in Amazon's "best primer" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 40,000 monthly sales. B09XMYFTB7 leads the best primer market with an estimated 40,000 monthly sales, up 100.0% from the previous month.

91Products Tracked
14,000Top 10 Avg. Sales
$11.25Top 10 Avg. Price
4.5Top 10 Avg. Rating
🏆
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
#1
B09XMYFTB7

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

40,000
▲ 100.0%
Units Sold/mo
$10.00
Price
4.6
Rating
42K
Reviews
2
Milani Setting Spray + Primer, Make It Last Original - Natural Finish with Niacinamide for Hydration, Setting Spray for Makeup and Face Primer, 3-in-1 Prime + Hydrate + Set, 2.03 Fl. Oz
B01N9KIKZA
$10.39
4.5 (36K)
Milani Setting Spray + Primer, Make It Last Original - Natural Finish with Niacinamide for Hydration, Setting Spray for Makeup and Face Primer, 3-in-1 Prime + Hydrate + Set, 2.03 Fl. Oz
20,000 Units Sold/mo▲ 100.0%
3
TOUCH IN SOL No Poreblem Primer – Pore Primer for Korean Makeup, Mattifying Primer for Oily Skin, Pore Eraser for Large Pores, Blurring Finish from K Beauty (1.01 fl.oz/30ml)
B00BR3VPLC
$14.99
4.3 (13.4K)
TOUCH IN SOL No Poreblem Primer – Pore Primer for Korean Makeup, Mattifying Primer for Oily Skin, Pore Eraser for Large Pores, Blurring Finish from K Beauty (1.01 fl.oz/30ml)
10,000 Units Sold/mo▲ 100.0%
4
LAURA GELLER NEW YORK Spackle Primer - Hydrate - Super-Size 2 Fl Oz - Hyaluronic Acid Makeup Primer for Mature Skin
B08SXRSYSL
$20.90
4.4 (6.7K)
LAURA GELLER NEW YORK Spackle Primer - Hydrate - Super-Size 2 Fl Oz - Hyaluronic Acid Makeup Primer for Mature Skin
10,000 Units Sold/mo▲ 42.9%
5
Smashbox Photo Finish Primers | Face Primers for Makeup, Smooths Skin & Extends Makeup Wear | Hydrating, Pore-Minimizing & Mattifying Formulas
B09WYT4QTJ
$8.00
4.5 (4.3K)
Smashbox Photo Finish Primers | Face Primers for Makeup, Smooths Skin & Extends Makeup Wear | Hydrating, Pore-Minimizing & Mattifying Formulas
10,000 Units Sold/mo▲ 42.9%
10
3 In 1Primer for Face Before Makeup,Sunscreen Isolation Cream, SPF 50, One Step Color Corrector Face Primer, Blurs Imperfections Oil Control & Moisturizing Skin Tone Correcting,Radiance Skin
B0DS59NCXD
$6.53
4.5 (4.2K)
3 In 1Primer for Face Before Makeup,Sunscreen Isolation Cream, SPF 50, One Step Color Corrector Face Primer, Blurs Imperfections Oil Control & Moisturizing Skin Tone Correcting,Radiance Skin
10,000 Units Sold/mo▲ 100.0%
View All 91 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the best primer price landscape, we segmented all 91 tracked listings in Amazon's live "best primer" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best best primer price zone, absorbing 37% of the assortment (109 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the best primer category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 37% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
37%
109 products

Top products in this price tier

#1
B09XMYFTB7
$10.00
40k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
29%
87 products
$0.00 ~ $10.00
Tier 3
27%
81 products
$50.00 ~ $100.00
7%
Unlock to view all price tier distributions and their ASIN sales contributions

"Best primer" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "best primer" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-21 to 2026-06-27, the Amazon USweekly search volume for "best primer" was approximately 176 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #992,832, climbing 1,197,057 positions from the previous week. Additionally, the top 3 products for this keyword capture 34.4% of the total click share and 26.7% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

best primer

ASINSIGHT
Search Frequency Rank
992,832
1,197,057
Search Volume
176
158.8%
Top 3 Click Share
34.4%
Top 3 Conv. Share
26.7%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
176
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
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