Best Selling Bathroom Paper Towels: See Top Product Rankings by Sales Volume & Market Trends

April 2026
143 Products Tracked

Looking for the most popular bathroom paper towels products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "bathroom paper towels." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B0798DVT68 currently leads the bathroom paper towels market with 100K monthly sales, followed closely by B07BGLT25K with 100K monthly sales and B07MHJFRBJ with 100K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales April 2026
Charmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega = 123 Regular Rolls, White
1
B0798DVT68
$35.49·
4.8
Units/sold100K
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
2
B07BGLT25K
$5.68·
4.5
Units/sold100K
Bounty Quick Size Paper Towels, White, 8 Family Rolls
3
B07MHJFRBJ
$24.42·
4.8
Units/sold100K

Top Selling Bathroom Paper Towels

As of April 2026, we analyzed 143 tracked products in Amazon's "bathroom paper towels" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 100,000 and 100,000 monthly sales. B0798DVT68 leads the bathroom paper towels market with an estimated 100,000 monthly sales.

143Products Tracked
100,000Top 10 Avg. Sales
$17.49Top 10 Avg. Price
4.6Top 10 Avg. Rating
🏆
Charmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega = 123 Regular Rolls, White
#1
B0798DVT68

Charmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega = 123 Regular Rolls, White

100,000
Units Sold/mo
$35.49
Price
4.8
Rating
124.4K
Reviews
2
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
B07BGLT25K
$5.68
4.5 (134.6K)
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
100,000 Units Sold/mo
3
Bounty Quick Size Paper Towels, White, 8 Family Rolls
B07MHJFRBJ
$24.42
4.8 (230.9K)
Bounty Quick Size Paper Towels, White, 8 Family Rolls
100,000 Units Sold/mo
4
CLEAN SKIN CLUB Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
B07PBXXNCY
$17.95
4.8 (42.9K)
CLEAN SKIN CLUB Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100,000 Units Sold/mo
5
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
B095CN96JS
$25.21
4.4 (96.9K)
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
100,000 Units Sold/mo
10
Bounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
B0DQYPYVB6
$22.46
4.8 (16.4K)
Bounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
100,000 Units Sold/mo
View All 143 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the bathroom paper towels price landscape, we segmented all 143 tracked listings in Amazon's live "bathroom paper towels" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best bathroom paper towels price zone, absorbing 49% of the assortment (181 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the bathroom paper towels category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 49% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
49%
181 products

Top products in this price tier

#1
B0798DVT68
$35.49
100k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
34%
125 products
$0.00 ~ $10.00
Tier 3
11%
42 products
$50.00 ~ $100.00
5%
Unlock to view all price tier distributions and their ASIN sales contributions

"Bathroom paper towels" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "bathroom paper towels" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-04-05 to 2026-04-11, the Amazon USweekly search volume for "bathroom paper towels" was approximately 1,127 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #168,011, climbing 18,631 positions from the previous week. Additionally, the top 3 products for this keyword capture 27.9% of the total click share and 27.5% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

bathroom paper towels

ASINSIGHT
Search Frequency Rank
168,011
18,631
Search Volume
1,127
11.6%
Top 3 Click Share
27.9%
Top 3 Conv. Share
27.5%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
1,127
View full trends for the past 3 years
AprMayJunJulAugSepOctNovDecJanFebMarApr
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