Best Selling Bath Tissue: See Top Product Rankings by Sales Volume & Market Trends

March 2026
133 Products Tracked

Looking for the most popular bath tissue products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "bath tissue." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B0798DVT68 currently leads the bath tissue market with 100K monthly sales, followed closely by B07BGLT25K with 100K monthly sales and B095CN96JS with 100K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales March 2026
Charmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega = 123 Regular Rolls, White
1
B0798DVT68
$35.49·
4.8
Units/sold100K
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue (Packaging May Vary)
2
B07BGLT25K
$6.49·
4.5
Units/sold100K
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
3
B095CN96JS
$21.42·
4.4
Units/sold100K

Top Selling Bath Tissue

As of March 2026, we analyzed 133 tracked products in Amazon's "bath tissue" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 80,000 and 100,000 monthly sales. B0798DVT68 leads the bath tissue market with an estimated 100,000 monthly sales.

133Products Tracked
98,000Top 10 Avg. Sales
$13.33Top 10 Avg. Price
4.6Top 10 Avg. Rating
🏆
Charmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega = 123 Regular Rolls, White
#1
B0798DVT68

Charmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega = 123 Regular Rolls, White

100,000
Units Sold/mo
$35.49
Price
4.8
Rating
123.9K
Reviews
2
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue (Packaging May Vary)
B07BGLT25K
$6.49
4.5 (132.8K)
Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue (Packaging May Vary)
100,000 Units Sold/mo
3
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
B095CN96JS
$21.42
4.4 (96.1K)
Amazon Basics 2-Ply Soft Toilet Paper, 30 Rolls (5 Packs of 6), 350 Sheets per Roll, Septic Safe, Equivalent to 185 Regular Rolls
100,000 Units Sold/mo
4
Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 3X Thicker*, 3 Ply Soft Toilet Tissue | 3X Thicker*, Ultra Soft
B0BB3JGBH5
$6.98
4.7 (20.4K)
Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 3X Thicker*, 3 Ply Soft Toilet Tissue | 3X Thicker*, Ultra Soft
100,000 Units Sold/mo
5
Amazon Basics 2-Ply Soft Toilet Paper, 6 Rolls, 350 Sheets per Roll, Equivalent to 37 Regular Rolls, Septic Safe
B0CGWF2BRF
$5.36
4.4 (96.1K)
Amazon Basics 2-Ply Soft Toilet Paper, 6 Rolls, 350 Sheets per Roll, Equivalent to 37 Regular Rolls, Septic Safe
100,000 Units Sold/mo
10
Angel Soft Toilet Paper, 8 Mega Rolls = 32 Regular Rolls, Soft and Strong Toilet Tissue
B09NW9JQNC
$6.65
4.7 (98K)
Angel Soft Toilet Paper, 8 Mega Rolls = 32 Regular Rolls, Soft and Strong Toilet Tissue
80,000 Units Sold/mo
View All 133 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the bath tissue price landscape, we segmented all 133 tracked listings in Amazon's live "bath tissue" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best bath tissue price zone, absorbing 44% of the assortment (374 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the bath tissue category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 44% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
44%
374 products

Top products in this price tier

#1
B0798DVT68
$35.49
100k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
24%
203 products
$0.00 ~ $10.00
Tier 3
16%
137 products
$50.00 ~ $100.00
15%
Unlock to view all price tier distributions and their ASIN sales contributions

"Bath tissue" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "bath tissue" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-03-15 to 2026-03-21, the Amazon USweekly search volume for "bath tissue" was approximately 3,371 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #69,732, climbing 6,791 positions from the previous week. Additionally, the top 3 products for this keyword capture 23.5% of the total click share and 16.5% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

bath tissue

ASINSIGHT
Search Frequency Rank
69,732
6,791
Search Volume
3,371
11.4%
Top 3 Click Share
23.5%
Top 3 Conv. Share
16.5%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
3,371
View full trends for the past 3 years
MarAprMayJunJulAugSepOctNovDecJanFebMar

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