Best Selling Baby Toys on Amazon
2,237
Products
USMarketplace
January 2026Reporting Period
Sales Volume of Top ASINs for 'baby toys' on AmazonJanuary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “baby toys” on Amazon.com in the United States, totaling 2,237 products. Under this keyword, the top-ranked ASIN recorded more than 50,000 orders in January.
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2,237
ASINs
1
Miss Mouth's Messy Eater Stain Treater Spray - 16oz Stain Remover - Newborn & Baby Essentials - No Dry Cleaning Food, Grease, Coffee Off Laundry, Underwear, Fabric
Title
Miss Mouth's Messy Eater Stain Treater Spray - 16oz Stain Remover - Newborn & Baby Essentials - No Dry Cleaning Food, Grease, Coffee Off Laundry, Underwear, Fabric
Sales Volume
50,000+
Price($)
29.99
Ratings
4.4
Reviews
46,719
2
Infinno Baby Wrist Rattle Socks and Foot Finder Set, Perfect Baby Toys for 0-12 Months Newborn Boys and Girls As Shower Gifts, Garden Bug Series
Title
Infinno Baby Wrist Rattle Socks and Foot Finder Set, Perfect Baby Toys for 0-12 Months Newborn Boys and Girls As Shower Gifts, Garden Bug Series
Sales Volume
30,000+
Price($)
9.49
Ratings
4.8
Reviews
6,059
3
Schylling NeeDoh Nice Ice Baby - Sensory Squeeze Toy - Super Solid Squish - 1.25" Wide - Color May Vary (Pack of 1)
Title
Schylling NeeDoh Nice Ice Baby - Sensory Squeeze Toy - Super Solid Squish - 1.25" Wide - Color May Vary (Pack of 1)
Sales Volume
30,000+
Price($)
5.69
Ratings
4.1
Reviews
1,966
4
Baby Montessori Sensory Toys for 0-6 6-12 Months, Baby Teether Teething Toys for Babies 0 3 6 9 12 18 Months, Newborn Infant Learning Developmental Toys Gifts for 1 2 Year Old Boys Girls
Title
Baby Montessori Sensory Toys for 0-6 6-12 Months, Baby Teether Teething Toys for Babies 0 3 6 9 12 18 Months, Newborn Infant Learning Developmental Toys Gifts for 1 2 Year Old Boys Girls
Sales Volume
20,000+
Price($)
9.99
Ratings
4.7
Reviews
7,086
5
LeapFrog Learning Friends 100 Words Book, Green
Title
LeapFrog Learning Friends 100 Words Book, Green
Sales Volume
20,000+
Price($)
19.99
Ratings
4.8
Reviews
143,857
6
Infinno Inflatable Tummy Time Mat Premium Baby Water Play Mat for Infants and Toddlers Baby Toys for 3 to 24 Months, Strengthen Your Baby's Muscles, Portable
Title
Infinno Inflatable Tummy Time Mat Premium Baby Water Play Mat for Infants and Toddlers Baby Toys for 3 to 24 Months, Strengthen Your Baby's Muscles, Portable
Sales Volume
20,000+
Price($)
9.99
Ratings
4.4
Reviews
28,912
7
Baby Einstein Sea Dreams Soother Musical Crib Toy and Sound Machine, Newborn and up
Title
Baby Einstein Sea Dreams Soother Musical Crib Toy and Sound Machine, Newborn and up
Sales Volume
10,000+
Price($)
34.92
Ratings
4.6
Reviews
22,931
8
Sassy Stacks of Circles Stacking Ring STEM Learning Toy, Age 6+ Months, Multi, 9 Piece Set
Title
Sassy Stacks of Circles Stacking Ring STEM Learning Toy, Age 6+ Months, Multi, 9 Piece Set
Sales Volume
10,000+
Price($)
9.96
Ratings
4.8
Reviews
64,004
9
Melissa & Doug K’s Kids, Flip Fish Stuffed Animal, Soft Baby Book, Multi-Textured Squeaking & Crinkling Infant Sensory Toys for Babies with Baby Mirror, Tummy Time Toys for Infants Ages 0–9 Months
Title
Melissa & Doug K’s Kids, Flip Fish Stuffed Animal, Soft Baby Book, Multi-Textured Squeaking & Crinkling Infant Sensory Toys for Babies with Baby Mirror, Tummy Time Toys for Infants Ages 0–9 Months
Sales Volume
10,000+
Price($)
12.58
Ratings
4.8
Reviews
8,453
10
Hooku 2 Pack Silicone Teething Toys for Babies 0-6 Months, Teethers for Babies 6-12 Months, Remote Teether for Baby, Sensory Toys for Babies, Baby Chew Toys KLW8808
Title
Hooku 2 Pack Silicone Teething Toys for Babies 0-6 Months, Teethers for Babies 6-12 Months, Remote Teether for Baby, Sensory Toys for Babies, Baby Chew Toys KLW8808
Sales Volume
10,000+
Price($)
9.99
Ratings
4.7
Reviews
3,683
Keyword Baby Toys Weekly Search Volume Trend
287
2,253
Search Frequency Rank
During Jan 11–17, this keyword ranked 2,253 in Amazon's Brand Analytics(ABA) report, up 287 from the previous week. The most recent Weekly search volume was 53,253 (+11.74% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Baby Toys Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "baby toys". In the price range of $20–$50, there are 912 ASINs, the highest proportion, accounting for 41.45%. Nearly 63.33% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 14.47% and a combined conversion rate of 13.09%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
17.23%
10-20
29.68%
20-50
41.45%
50-100
8.05%
100-200
2.91%
200-500
0.64%
500-1,000
0.05%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
27.64%
4.3-4.7
63.33%
3.8-4.2
7.68%
3.3-3.7
1.02%
2.8-3.2
0.14%
0.0-2.7
0.19%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
27.83%
100-500
24.06%
500-1,000
11.54%
1,000-2,000
10.28%
2,000-5,000
10.05%
5,000-10,000
7.12%
10,000-0
9.12%
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Top3 Click Share
14.47%
Trend changes in the combined click share of the Top 3 ASINs for the keyword baby toys.
Top3 Conversion Share
13.09%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword baby toys.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B0CD42KQ3KB0CD42KQ3K
6.18%
5.68%
B07XC6YCC5B07XC6YCC5
4.34%
2.84%
B0B21ZM7LJB0B21ZM7LJ
3.95%
4.57%
Most Selling Products
Search Volume & Trends
Market Overview
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