Best Selling Amazon Toys on Amazon
900
Products
USMarketplace
December 2025Reporting Period
Sales Volume of Top ASINs for 'amazon toys' on AmazonDecember 2025

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “amazon toys” on Amazon.com in the United States, totaling 900 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in December.
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900
ASINs
1
ThinkFun Gravity Maze - Falling Marble Logic Game - Challenging STEM Toy for Kids 8-12 - Gravity Marble Maze - Brain-Building Fun - Educational Gift - Boosts Critical Thinking & Problem Solving
Title
ThinkFun Gravity Maze - Falling Marble Logic Game - Challenging STEM Toy for Kids 8-12 - Gravity Marble Maze - Brain-Building Fun - Educational Gift - Boosts Critical Thinking & Problem Solving
Sales Volume
100,000+
Price($)
18.39
Ratings
4.6
Reviews
36,389
2
Hasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Ages 3 & Up (Amazon Exclusive)
Title
Hasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Ages 3 & Up (Amazon Exclusive)
Sales Volume
100,000+
Price($)
12.99
Ratings
4.8
Reviews
36,147
3
Transformable Fidget Spinners Toys 4 Pcs for Kids and Adults Stress Relief Sensory Toys for Boys and Girls Fingertip Gyros for Party Favors Chrismas Stocking Stuffers Bulk for Teens
Title
Transformable Fidget Spinners Toys 4 Pcs for Kids and Adults Stress Relief Sensory Toys for Boys and Girls Fingertip Gyros for Party Favors Chrismas Stocking Stuffers Bulk for Teens
Sales Volume
100,000+
Price($)
9.98
Ratings
4.6
Reviews
9,747
4
3Doodler Start+ Essentials 3D Pen Set for Kids, Easy to Use, Learn from Home Art Activity Set, Educational STEM Toy for Boys & Girls Ages 6+
Title
3Doodler Start+ Essentials 3D Pen Set for Kids, Easy to Use, Learn from Home Art Activity Set, Educational STEM Toy for Boys & Girls Ages 6+
Sales Volume
100,000+
Price($)
59.99
Ratings
4.4
Reviews
9,730
5
Nex Playground - The Active Play System for Kids & Families Where Indoor Physical Activity Meets Interactive Family Fun and is Great for Gaming Nights, Parties and Playdates
Title
Nex Playground - The Active Play System for Kids & Families Where Indoor Physical Activity Meets Interactive Family Fun and is Great for Gaming Nights, Parties and Playdates
Sales Volume
100,000+
Price($)
249.00
Ratings
4.7
Reviews
2,577
6
LEGO Botanicals Happy Plants Building Toys - Bedroom or Dorm Room Decor for Girls, Boys, & Adults, Desk or Shelf Display - Stocking Stuffers & Gift for Christmas - 10349
Title
LEGO Botanicals Happy Plants Building Toys - Bedroom or Dorm Room Decor for Girls, Boys, & Adults, Desk or Shelf Display - Stocking Stuffers & Gift for Christmas - 10349
Sales Volume
100,000+
Price($)
18.39
Ratings
4.9
Reviews
1,279
7
Schylling NeeDoh Nice Cube -Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube
Title
Schylling NeeDoh Nice Cube -Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube
Sales Volume
90,000+
Price($)
9.49
Ratings
4.3
Reviews
2,533
8
LEGO Christmas Ornament Selection Building Toys - Holiday Crafts for Family, Kids, Boys & Girls, Ages 6+ - Hanging Christmas Decorations for Tree - 40744
Title
LEGO Christmas Ornament Selection Building Toys - Holiday Crafts for Family, Kids, Boys & Girls, Ages 6+ - Hanging Christmas Decorations for Tree - 40744
Sales Volume
90,000+
Price($)
12.99
Ratings
4.9
Reviews
711
9
Ms. Rachel Official Speak & Sing Doll, 16” Tall Interactive Toy with 4 Songs & 16+ Phrases, Toddler Toys for Girls & Boys Ages 6 Months to 3+ Years.
Title
Ms. Rachel Official Speak & Sing Doll, 16” Tall Interactive Toy with 4 Songs & 16+ Phrases, Toddler Toys for Girls & Boys Ages 6 Months to 3+ Years.
Sales Volume
80,000+
Price($)
15.99
Ratings
4.8
Reviews
4,963
10
Crayola Color Wonder Magic Light Brush, Mess Free Painting Station for Kids, Toddler Toys & Activities, Holiday & Christmas Gifts for Kids, Ages 3+
Title
Crayola Color Wonder Magic Light Brush, Mess Free Painting Station for Kids, Toddler Toys & Activities, Holiday & Christmas Gifts for Kids, Ages 3+
Sales Volume
80,000+
Price($)
23.65
Ratings
4.5
Reviews
7,580
Keyword Amazon Toys Weekly Search Volume Trend
148,320
458,128
Search Frequency Rank
During Nov 23–29, this keyword ranked 458,128 in Amazon's Brand Analytics(ABA) report, up 148,320 from the previous week. The most recent Weekly search volume was 399 (+33.89% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Amazon Toys Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "amazon toys". In the price range of $20–$50, there are 484 ASINs, the highest proportion, accounting for 53.84%. Nearly 65.09% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 25.00% and a combined conversion rate of 18.18%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
8.79%
10-20
27.03%
20-50
53.84%
50-100
5.45%
100-200
3.45%
200-500
1.11%
500-1,000
0.33%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
23.99%
4.3-4.7
65.09%
3.8-4.2
9.46%
3.3-3.7
0.34%
2.8-3.2
1.01%
0.0-2.7
0.11%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
19.50%
100-500
20.18%
500-1,000
10.26%
1,000-2,000
11.27%
2,000-5,000
14.54%
5,000-10,000
9.36%
10,000-0
14.88%
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Top3 Click Share
25.00%
Trend changes in the combined click share of the Top 3 ASINs for the keyword amazon toys.
Top3 Conversion Share
18.18%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword amazon toys.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B0BSVGFS6BB0BSVGFS6B
20.75%
9.09%
B07GWPVCZKB07GWPVCZK
2.36%
0.00%
B0D7M51TRBB0D7M51TRB
1.89%
9.09%
Most Selling Products
Search Volume & Trends
Market Overview
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