Best Selling All Natural Shampoo: See Top Product Rankings by Sales Volume & Market Trends

June 2026
135 Products Tracked

Looking for the most popular all natural shampoo products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "all natural shampoo." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00AINMFAC currently leads the all natural shampoo market with 100K monthly sales, followed closely by B072QXWXS6 with 30K monthly sales and B0BBBSMV94 with 30K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz
1
B00AINMFAC
$15.88·
4.6
Units/sold100K
The Honest Company 2-in-1 Baby Shampoo & Body Wash, Fragrance-Free, Tear-Free, Hypoallergenic, Naturally Derived, Sensitive Skin, 10 fl oz
2
B072QXWXS6
$9.97·
4.7
Units/sold30K
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
3
B0BBBSMV94
$19.74·
4.4
Units/sold30K

Top Selling All Natural Shampoo

As of June 2026, we analyzed 135 tracked products in Amazon's "all natural shampoo" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 20,000 and 100,000 monthly sales. B00AINMFAC leads the all natural shampoo market with an estimated 100,000 monthly sales, down 20.0% from the previous month.

135Products Tracked
31,000Top 10 Avg. Sales
$11.66Top 10 Avg. Price
4.6Top 10 Avg. Rating
🏆
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz
#1
B00AINMFAC

Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz

100,000
▼ 20.0%
Units Sold/mo
$15.88
Price
4.6
Rating
110.6K
Reviews
2
The Honest Company 2-in-1 Baby Shampoo & Body Wash, Fragrance-Free, Tear-Free, Hypoallergenic, Naturally Derived, Sensitive Skin, 10 fl oz
B072QXWXS6
$9.97
4.7 (46.2K)
The Honest Company 2-in-1 Baby Shampoo & Body Wash, Fragrance-Free, Tear-Free, Hypoallergenic, Naturally Derived, Sensitive Skin, 10 fl oz
30,000 Units Sold/mo▼ 50.0%
3
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
B0BBBSMV94
$19.74
4.4 (13.4K)
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
30,000 Units Sold/mo▼ 33.3%
4
CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy Looking Hair & Scalp, Sulfate Free & Color Safe Shampoo, For All Hair Types, 12 Oz
B0DV42H38H
$8.97
4.6 (5.3K)
CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy Looking Hair & Scalp, Sulfate Free & Color Safe Shampoo, For All Hair Types, 12 Oz
30,000 Units Sold/mo
5
Vanicream Hair Shampoo 12 Oz
B0006FMK98
$10.99
4.5 (14K)
Vanicream Hair Shampoo 12 Oz
20,000 Units Sold/mo▼ 50.0%
10
Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract, 2-in-1 Baby Wash & Hair Shampoo, Tear-Free, pH Balanced for Sensitive Skin & Hair, Lightly Scented, Value Size 33 Fl Oz
B07NSBTZ22
$19.47
4.8 (39K)
Aveeno Baby Daily Moisture Gentle Baby Body Wash and Shampoo with Oat Extract, 2-in-1 Baby Wash & Hair Shampoo, Tear-Free, pH Balanced for Sensitive Skin & Hair, Lightly Scented, Value Size 33 Fl Oz
20,000 Units Sold/mo▼ 50.0%
View All 135 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the all natural shampoo price landscape, we segmented all 135 tracked listings in Amazon's live "all natural shampoo" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best all natural shampoo price zone, absorbing 47% of the assortment (158 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the all natural shampoo category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 47% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
47%
158 products

Top products in this price tier

#1
B00AINMFAC
$15.88
100k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
35%
120 products
$0.00 ~ $10.00
Tier 3
12%
42 products
$50.00 ~ $100.00
4%
Unlock to view all price tier distributions and their ASIN sales contributions

"All natural shampoo" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "all natural shampoo" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-05-31 to 2026-06-06, the Amazon USweekly search volume for "all natural shampoo" was approximately 557 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #331,797, climbing 30,578 positions from the previous week. Additionally, the top 3 products for this keyword capture 24.2% of the total click share and 19% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

all natural shampoo

ASINSIGHT
Search Frequency Rank
331,797
30,578
Search Volume
557
9.6%
Top 3 Click Share
24.2%
Top 3 Conv. Share
19%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
557
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMay
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