Best Selling 12/2 Direct Burial Wire: See Top Product Rankings by Sales Volume & Market Trends

August 2026
127 Products Tracked

Looking for the most popular 12/2 direct burial wire products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "12/2 direct burial wire." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B0FKLNSBNY currently leads the 12/2 direct burial wire market with 1K monthly sales, followed closely by B0D91BKBGB with 900 monthly sales and B0FKBHL5QR with 900 monthly sales. Meanwhile, ASIN B0C4XDJDN4 stands out as the fastest-growing product, achieving an impressive 25.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
SUNVIE 12/2 Low Voltage Landscape Wire 12 Gauge Pure Copper Wire, 250FT | Pure Copper, Direct Burial, ETL Listed, Weatherproof, with Spool, 12 Gauge 2 Conductor for Outdoor Landscape Lighting
1
B0FKLNSBNY
$139.99·
4.7
Units/sold1K
energeaster Solid Indoor 12/2 W/G NMB Cable 100ft, Electrical Wire, Yellow | 100FT NMB Cable 12 Gauge Wire 2 Conductors 600V Bare Copper Non-Metallic Sheathed Solid Indoor Residential Wire, UL Listed
2
B0D91BKBGB
$82.49·
4.7
Units/sold900
12/2 Low Voltage Landscape Wire 250FT Outdoor Landscape Lighting Cable 12 Gauge 2 Conductors Low Voltage Wire for Landscaping Lights,Copper Clad Aluminum Direct Burial
3
B0FKBHL5QR
$32.99·
4.3
Units/sold900
🚀Fastest Growing
by MoM sales growth
12/2 NM-B Electrical Wire with Ground, 100 ft Coil – 12 AWG Solid Copper, Yellow Non-Metallic Sheathed Cable for Indoor Residential Wiring
#1
B0C4XDJDN4
$86.75·
4.8
12/2 NM-B Electrical Wire with Ground, 100 ft Coil – 12 AWG Solid Copper, Yellow Non-Metallic Sheathed Cable for Indoor Residential Wiring
Units/sold
40025.0%
Southwire Romex SIMpull™ 25 ft. 12/2 Solid CU NM-B W/G Wire, 28828221
#2
B000BPG1ZC
$34.36·
4.8
Southwire Romex SIMpull™ 25 ft. 12/2 Solid CU NM-B W/G Wire, 28828221
Units/sold
5001.5%

Top Selling 12/2 Direct Burial Wire

As of August 2026, we analyzed 127 tracked products in Amazon's "12/2 direct burial wire" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 300 and 1,000 monthly sales. B0FKLNSBNY leads the 12/2 direct burial wire market with an estimated 1,000 monthly sales.

127Products Tracked
580Top 10 Avg. Sales
$99.27Top 10 Avg. Price
4.7Top 10 Avg. Rating
🏆
SUNVIE 12/2 Low Voltage Landscape Wire 12 Gauge Pure Copper Wire, 250FT | Pure Copper, Direct Burial, ETL Listed, Weatherproof, with Spool, 12 Gauge 2 Conductor for Outdoor Landscape Lighting
#1
B0FKLNSBNY

SUNVIE 12/2 Low Voltage Landscape Wire 12 Gauge Pure Copper Wire, 250FT | Pure Copper, Direct Burial, ETL Listed, Weatherproof, with Spool, 12 Gauge 2 Conductor for Outdoor Landscape Lighting

1,000
Units Sold/mo
$139.99
Price
4.7
Rating
133
Reviews
2
energeaster Solid Indoor 12/2 W/G NMB Cable 100ft, Electrical Wire, Yellow | 100FT NMB Cable 12 Gauge Wire 2 Conductors 600V Bare Copper Non-Metallic Sheathed Solid Indoor Residential Wire, UL Listed
B0D91BKBGB
$82.49
4.7 (668)
energeaster Solid Indoor 12/2 W/G NMB Cable 100ft, Electrical Wire, Yellow | 100FT NMB Cable 12 Gauge Wire 2 Conductors 600V Bare Copper Non-Metallic Sheathed Solid Indoor Residential Wire, UL Listed
900 Units Sold/mo
3
12/2 Low Voltage Landscape Wire 250FT Outdoor Landscape Lighting Cable 12 Gauge 2 Conductors Low Voltage Wire for Landscaping Lights,Copper Clad Aluminum Direct Burial
B0FKBHL5QR
$32.99
4.3 (226)
12/2 Low Voltage Landscape Wire 250FT Outdoor Landscape Lighting Cable 12 Gauge 2 Conductors Low Voltage Wire for Landscaping Lights,Copper Clad Aluminum Direct Burial
900 Units Sold/mo
4
SUNVIE 12/2 Low Voltage Landscape Wire 12 Gauge Pure Copper Wire, 100 FT | Pure Copper, Direct Burial, ETL Listed, Weatherproof, High Conductivity, 12 Gauge 2 Conductor for Outdoor Landscape Lighting
B0CSD3GJ53
$62.99
4.8 (292)
SUNVIE 12/2 Low Voltage Landscape Wire 12 Gauge Pure Copper Wire, 100 FT | Pure Copper, Direct Burial, ETL Listed, Weatherproof, High Conductivity, 12 Gauge 2 Conductor for Outdoor Landscape Lighting
600 Units Sold/mo▼ 20.0%
5
Southwire Romex SIMpull™ 25 ft. 12/2 Solid CU NM-B W/G Wire, 28828221
B000BPG1ZC
$34.36
4.8 (3K)
Southwire Romex SIMpull™ 25 ft. 12/2 Solid CU NM-B W/G Wire, 28828221
500 Units Sold/mo▲ 1.5%
10
12/2 NM-B Electrical Wire – 250ft Coil – Solid Copper, Indoor Residential Cable with Ground – Yellow Jacket – 600V Rated
B0G95R7JVH
$159.99
4.7 (56)
12/2 NM-B Electrical Wire – 250ft Coil – Solid Copper, Indoor Residential Cable with Ground – Yellow Jacket – 600V Rated
300 Units Sold/mo▼ 33.3%
View All 127 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the 12/2 direct burial wire price landscape, we segmented all 127 tracked listings in Amazon's live "12/2 direct burial wire" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $50.00 ~ $100.00 band is the category's best 12/2 direct burial wire price zone, absorbing 27% of the assortment (97 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the 12/2 direct burial wire category.

Top 3 Price Tiers

$50.00 ~ $100.00 is the most competitive price tier, containing 27% of tracked products.

Sweet Spot
$50.00 ~ $100.00
Tier 1
27%
97 products

Top products in this price tier

#1
B0FKLNSBNY
$139.99
1k Units Sold/mo
Unlock Top Performers
#2
$100.00 ~ $200.00
Tier 2
26%
93 products
$200.00 ~ $500.00
Tier 3
22%
81 products
$20.00 ~ $50.00
16%
Unlock to view all price tier distributions and their ASIN sales contributions

"12/2 direct burial wire" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "12/2 direct burial wire" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-08-02 to 2026-08-08, the Amazon USweekly search volume for "12/2 direct burial wire" was approximately 263 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #682,790, climbing 58,408 positions from the previous week. Additionally, the top 3 products for this keyword capture 31.8% of the total click share and 11.8% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

12/2 direct burial wire

ASINSIGHT
Search Frequency Rank
682,790
58,408
Search Volume
263
9.1%
Top 3 Click Share
31.8%
Top 3 Conv. Share
11.8%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
263
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJulAug
Multi-Dimensional Data

Looking for more market and competitor insights?

We provide hourly competitor rankings and multidimensional insights that fuel Amazon growth.

Start 30-Day Free Trial
No credit card required
ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|