Best Selling highlighters: See Top Product Rankings by Sales Volume & Market Trends

July 2026
128 Products Tracked

Looking for the most popular highlighters products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "highlighters." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B000Q5ZGIA currently leads the highlighters market with 80K monthly sales, followed closely by B019QROV9S with 30K monthly sales and B001MSD8C6 with 20K monthly sales. Meanwhile, ASIN B002BA5WLE stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors
1
B000Q5ZGIA
$1.97·
4.8
Units/sold80K
Sharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
2
B019QROV9S
$11.99·
4.8
Units/sold30K
Sharpie Accent Tank-Style Highlighters, Assorted Colors, 4 Count - Back to School, Desk Supplies
3
B001MSD8C6
$2.44·
4.8
Units/sold20K
🚀Fastest Growing
by MoM sales growth
Sharpie Tank Highlighters, Chisel Tip, Assorted Fluorescent, Six Assorted Colors, 12 Count - Back to School, Office, Teacher Supplies
#1
B002BA5WLE
$6.39·
4.8
Sharpie Tank Highlighters, Chisel Tip, Assorted Fluorescent, Six Assorted Colors, 12 Count - Back to School, Office, Teacher Supplies
Units/sold
10K100.0%
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
#2
B074PTZCNW
$14.97·
4.5
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
Units/sold
10K100.0%

Top Selling highlighters

As of July 2026, we analyzed 128 tracked products in Amazon's "highlighters" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 80,000 monthly sales. B000Q5ZGIA leads the highlighters market with an estimated 80,000 monthly sales, up 3.0% from the previous month.

128Products Tracked
20,000Top 10 Avg. Sales
$7.64Top 10 Avg. Price
4.8Top 10 Avg. Rating
🏆
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors
#1
B000Q5ZGIA

BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors

80,000
▲ 3.0%
Units Sold/mo
$1.97
Price
4.8
Rating
43K
Reviews
2
Sharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
B019QROV9S
$11.99
4.8 (16.2K)
Sharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
30,000 Units Sold/mo▲ 3.0%
3
Sharpie Accent Tank-Style Highlighters, Assorted Colors, 4 Count - Back to School, Desk Supplies
B001MSD8C6
$2.44
4.8 (6.3K)
Sharpie Accent Tank-Style Highlighters, Assorted Colors, 4 Count - Back to School, Desk Supplies
20,000 Units Sold/mo▲ 3.5%
4
Sharpie Tank Yellow Highlighters Marker Set, Study Essentials, Chisel Tip, Ideal for Back to School and Teacher Supplies, Smear-Resistant, 4-Pack
B0017P0LLA
$2.44
4.8 (9.7K)
Sharpie Tank Yellow Highlighters Marker Set, Study Essentials, Chisel Tip, Ideal for Back to School and Teacher Supplies, Smear-Resistant, 4-Pack
10,000 Units Sold/mo▲ 2.0%
5
Sharpie Tank Highlighters, Chisel Tip, Assorted Fluorescent, Six Assorted Colors, 12 Count - Back to School, Office, Teacher Supplies
B002BA5WLE
$6.39
4.8 (18.9K)
Sharpie Tank Highlighters, Chisel Tip, Assorted Fluorescent, Six Assorted Colors, 12 Count - Back to School, Office, Teacher Supplies
10,000 Units Sold/mo▲ 100.0%
10
Sharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
B09Y2KJ2KX
$11.99
4.7 (3.4K)
Sharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
10,000 Units Sold/mo▲ 1.5%
View All 128 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the highlighters price landscape, we segmented all 128 tracked listings in Amazon's live "highlighters" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best highlighters price zone, absorbing 59% of the assortment (246 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the highlighters category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 59% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
59%
246 products

Top products in this price tier

#1
B000Q5ZGIA
$1.97
80k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
25%
103 products
$20.00 ~ $50.00
Tier 3
15%
63 products
$50.00 ~ $100.00
2%
Unlock to view all price tier distributions and their ASIN sales contributions

"highlighters" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "highlighters" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-19 to 2026-07-25, the Amazon USweekly search volume for "highlighters" was approximately 1,793 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #107,807, climbing 14,916 positions from the previous week. Additionally, the top 3 products for this keyword capture 29.9% of the total click share and 35.2% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

highlighters

ASINSIGHT
Search Frequency Rank
107,807
14,916
Search Volume
1,793
14.6%
Top 3 Click Share
29.9%
Top 3 Conv. Share
35.2%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
1,793
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
Multi-Dimensional Data

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