Yuri Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Yuri sales on Amazon US totaled 37,600 units in July 2026 (▼ 66.1% vs. the prior month), generating an estimated $732,712 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 98.4% of unit volume and 97.9% of revenue, while a typical listing is priced at $15.01. The keyword itself pulled 11,962 Amazon queries over the same period (▼ 24.7% MoM).
Zooming out to the 12-month window ending July 2026, the yuri Top 50 moved 1,029,750 units and $18,669,457 in cumulative sales — an average of 85,813 units and $1,555,788 per month. Monthly throughput topped out at 110,850 units in June 2026 and dipped to 37,600 in July 2026, leaving the latest reading 58.2% lower than August 2025.
Yuri Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
37.6K
▼ 66.1% MoM
Monthly Revenue 2026/07
$732.7K
▼ 65.6% MoM
Top 10 Market Share 2026/07
98.4%
Yuri Market Share & Sales Concentration on Amazon US — July 2026
The most-sold yuri listing on Amazon US in July 2026 is ASIN B0BRMYHMS5 (Brand: medicube), which sold 30,000 units at $19.00 apiece — equal to 79.8% of every unit tracked in this report and 15.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 37,000 units and $717,438 in July 2026 — 98.4% of unit volume and 97.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Yuri' on Amazon
July 2026
Is 98.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BRMYHMS5
medicube Wrapping Mask Collagen - Overnight Peel Off Facial Mask | Elasticity & Hydration Care, Reduces Sagging & Dullness - Hydrolyzed Collagen For Glowing Skin, Korean Skin Care, 2.53 fl.oz
30K
▼ 70.0%vs. prior month
$551.1K
latest month
12-month trend
B0GH7NFQ54
Collagen Night Wrapping Mask, Collagen Overnight Glass Skin Peel Off Face Mask, Elasticity & Hydration Care, Restored Balance & Ongoing Renewal, All Skin Types Skincare (2.53 fl.oz)
2K
▼ 50.0%vs. prior month
$59.8K
latest month
12-month trend
B0GVJ5239R
YURI Collagen Mask, Overnight Peel Off Face Mask, Hydrating & Firming1 | Collagen Night Peel Off Mask, Hydrating & Firming Overnight Face Mask for Smooth Skin, 2.54 Fl Oz
1K
▼ 66.7%vs. prior month
$18.9K
latest month
12-month trend
B0H2HT9NRR
YURI Collagen Night Wrapping Mask, Peel Off, 2.53 fl oz | Overnight collagen gel face mask for hydration, elasticity and dewy glass-skin glow; easy morning peel-off or rinse
800
vs. prior month
$17.8K
latest month
12-month trend
B0H2YX3QGH
YURI Collagen Night Wrapping Mask: Overnight Peel-Off Face Mask for Glass Skin - Deep Hydration To Restores Skin Balance - Ongoing Nourishment for All Skin Types 2.53 fl.oz
800
▲ 300.0%vs. prior month
$20.8K
latest month
12-month trend
B0GTQBH6LD
Official YURI Collagen Overnight Wrapping Peel Off Face Mask, Overnight Collagen Face Mask Easy Peel Off Facial Mask Skin Care Night Mask, Reduce Fine Lines & Dullness, Anti-Aging Skin Car
600
▲ 200.0%vs. prior month
$13.2K
latest month
12-month trend
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Best Yuri Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing yuri brand in July 2026, moving 30,000 units across 1 ASIN for 81.1% of Top 10 volume. YURI BEAUTY follows with 2,000 units (5.4%), ahead of POLAR HAIR on 1,000 units (2.7%).
With 10 brands splitting the Top 10 and 89.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.89 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
1 ASIN in Top 10
81.1%
Units
30K
Revenue
$551.1K
Avg. price
$19.00
B0BRMYHMS5
$19.00·★4.5·23.5K revsmedicube Wrapping Mask Collagen - Overnight Peel Off Facial Mask | Elasticity & Hydration Care, Reduces Sagging & Dullness - Hydrolyzed Collagen For Glowing Skin, Korean Skin Care, 2.53 fl.oz
Units sold30K
YURI BEAUTY
1 ASIN in Top 10
5.4%
Units
2K
Revenue
$59.8K
Avg. price
$29.99
B0GH7NFQ54
$29.99·★3.9·356 revsCollagen Night Wrapping Mask, Collagen Overnight Glass Skin Peel Off Face Mask, Elasticity & Hydration Care, Restored Balance & Ongoing Renewal, All Skin Types Skincare (2.53 fl.oz)
Units sold2K
POLAR HAIR
1 ASIN in Top 10
2.7%
Units
1K
Revenue
$18.9K
Avg. price
$17.89
B0GVJ5239R
$17.89·★3.9·152 revsYURI Collagen Mask, Overnight Peel Off Face Mask, Hydrating & Firming1 | Collagen Night Peel Off Mask, Hydrating & Firming Overnight Face Mask for Smooth Skin, 2.54 Fl Oz
Units sold1K
Trending Yuri Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0H2HT9NRR booked 800 units at $22.95.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H2HT9NRR
YURI Collagen Night Wrapping Mask, Peel Off, 2.53 fl oz | Overnight collagen gel face mask for hydration, elasticity and dewy glass-skin glow; easy morning peel-off or rinse
Price
$22.95
Rating
3.8
Reviews
36
Latest month sales
B0GTQBH6LD
Official YURI Collagen Overnight Wrapping Peel Off Face Mask, Overnight Collagen Face Mask Easy Peel Off Facial Mask Skin Care Night Mask, Reduce Fine Lines & Dullness, Anti-Aging Skin Car
Price
$19.99
Rating
3.8
Reviews
72
Latest month sales
B0H5PX5ZVM
tebazoew YURI Collagen Mask, YURI Collagen Night Wrapping Mask, Glass Skin Peel Off Face Mask, Elasticity & Hydration Care, Restored Balance & Ongoing Renewal, All Skin Types Skincare (2.53 fl.oz)
Unlock to view ASIN details and product titles
Price
$15.99
Rating
3.8
Reviews
35
Latest month sales
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