Yoto Card Holder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Yoto Card Holder sales on Amazon US totaled 13,500 units in July 2026 (▼ 11.8% vs. the prior month), generating an estimated $218,199 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.3% of unit volume and 79.8% of revenue, while a typical listing is priced at $15.50. The keyword itself pulled 25,329 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the yoto card holder Top 50 moved 144,700 units and $2,324,998 in cumulative sales — an average of 12,058 units and $193,750 per month. Monthly throughput topped out at 26,550 units in November 2025 and dipped to 6,350 in May 2026, leaving the latest reading 68.8% higher than August 2025.
Yoto Card Holder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.5K
▼ 11.8% MoM
Monthly Revenue 2026/07
$218.2K
▼ 12.6% MoM
Top 10 Market Share 2026/07
79.3%
Yoto Card Holder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold yoto card holder listing on Amazon US in July 2026 is ASIN B09N7W47CL (Brand: YOTO), which sold 5,000 units at $17.99 apiece — equal to 37.0% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,700 units and $174,141 in July 2026 — 79.3% of unit volume and 79.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Yoto Card Holder' on Amazon
July 2026
Is 79.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09N7W47CL
YOTO Make Your Own Cards - 5 Blank Audio Cards for Kids, All Ages | Record your own stories music podcasts birthday messages | 5 blank cards for Yoto Player and Mini | creative gift
5K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B0DS9FBWX2
Card Holder for Yoto Cards Rings and Tabs 200 PCS Self Adhesive Tabs with 10 Loops Kids Travel Carrier of Yoto Accessories Card Holder Organizer Storage Case
1K
▼ 50.0%vs. prior month
$9K
latest month
12-month trend
B073XM2HWQ
Easyoulife Genuine Leather Credit Card Holder Zipper Wallet With 26 Card Slots
1K
▲ 0.0%vs. prior month
$8.6K
latest month
12-month trend
B0F44BNHCC
Collectible Trading Card Albums,4 Pocket Card Binder, 400 Double Sided Pocket,PU Premium Zip Trading Card Binder for TCG, MTG,Sports Cards (Purple White)
900
▲ 12.5%vs. prior month
$8.3K
latest month
12-month trend
B0FDW97HZZ
20 Pcs Reusable Plastic Card Holders for Yoto Cards with 6 Ring Loops, Portable Card Holder for Yoto Mini Player Audio Cards, Kids Travel Carrier, Yoto Accessory Organizer Storage Set
600
▲ 0.0%vs. prior month
$10.3K
latest month
12-month trend
B09HSQ882Q
YOTO Mini Travel Case - Hard Shell Carrier with Shoulder Strap, Ages 3-12 | Protective hard-shell case for Yoto Mini | adjustable shoulder strap | holds Mini headphones and up to 30 audio cards
500
▼ 50.0%vs. prior month
$14K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Yoto Card Holder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
YOTO is the best-performing yoto card holder brand in July 2026, moving 6,700 units across 5 ASINs for 62.6% of Top 10 volume. Viotiin follows with 1,100 units (10.3%), ahead of Thisness on 1,000 units (9.3%).
With 5 brands splitting the Top 10 and 82.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
YOTO
5 ASINs in Top 10
62.6%
Units
6.7K
Revenue
$131.5K
Avg. price
$22.99
B09N7W47CL
$17.99·★4.8·1.4K revsYOTO Make Your Own Cards - 5 Blank Audio Cards for Kids, All Ages | Record your own stories music podcasts birthday messages | 5 blank cards for Yoto Player and Mini | creative gift
Units sold5KB09HSQ882Q
$27.99·★4.7·470 revsYOTO Mini Travel Case - Hard Shell Carrier with Shoulder Strap, Ages 3-12 | Protective hard-shell case for Yoto Mini | adjustable shoulder strap | holds Mini headphones and up to 30 audio cards
Units sold500B0CF657LCN
$22.99·★4.7·366 revsYOTO Card Case in Blue Bird – Kids Accessory, Soft Portable Folder with Zipper & 64 Pockets for Player & Mini Audiobook Cards, Binder Sleeve Holder for Travel
Units sold500B09RZM8XP9
$22.99·★4.9·110 revsYOTO Card Case in Fruit Punch - 64-Pocket Audiobook Card Holder, Ages 3-12 | Soft portable card binder with zipper | 64 pockets for Yoto Player and Mini audio cards | travel card holder for kids
Units sold400B0CF63Z7KS
$22.99·★4.8·341 revsYOTO Card Case in Think Pink – Kids Accessory, Soft Portable Folder with Zipper & 64 Pockets for Player & Mini Audiobook Cards, Binder Sleeve Holder for Travel
Units sold300
Viotiin
2 ASINs in Top 10
10.3%
Units
1.1K
Revenue
$16.8K
Avg. price
$14.99
B0FDW97HZZ
$16.99·★4.6·202 revs20 Pcs Reusable Plastic Card Holders for Yoto Cards with 6 Ring Loops, Portable Card Holder for Yoto Mini Player Audio Cards, Kids Travel Carrier, Yoto Accessory Organizer Storage Set
Units sold600B0FDQMCKRM
$12.99·★4.6·202 revs10 Pcs Reusable Plastic Card Holders for Yoto Cards with 3 Ring Loops, Portable Card Holder for Yoto Mini Player Audio Cards, Kids Travel Carrier, Yoto Accessory Organizer Storage Set
Units sold500
Thisness
1 ASIN in Top 10
9.3%
Units
1K
Revenue
$9K
Avg. price
$8.99
B0DS9FBWX2
$8.99·★4.8·465 revsCard Holder for Yoto Cards Rings and Tabs 200 PCS Self Adhesive Tabs with 10 Loops Kids Travel Carrier of Yoto Accessories Card Holder Organizer Storage Case
Units sold1K
Trending Yoto Card Holder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09RZM8XP9 booked 400 units at $22.99, with ▲ 33.3% MoM change. On the growth side, B0D1QHN28L leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0DRY64L7P close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09RZM8XP9
YOTO Card Case in Fruit Punch - 64-Pocket Audiobook Card Holder, Ages 3-12 | Soft portable card binder with zipper | 64 pockets for Yoto Player and Mini audio cards | travel card holder for kids
Price
$22.99
Rating
4.9
Reviews
110
Latest month sales
B0D1QHN28L
Card Case for Yoto cards, Soft Portable Folder with Zipper & 80 Pockets Player & Mini Audiobook Cards, Card Binder Holder with Sleeves for Travel (Green)
Price
$16.99
Rating
4.8
Reviews
381
Latest month sales
B0DRY64L7P
Card Case for Yoto cards, Soft Portable Folder with Zipper & 80 Pockets Player & Mini Audiobook Cards, Card Binder Holder with Sleeves for Travel (Unicorn)
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.8
Reviews
381
Latest month sales
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