Yoto Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Yoto sales on Amazon US totaled 47,200 units in July 2026 (▼ 29.0% vs. the prior month), generating an estimated $2,867,577 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.8% of unit volume and 77.2% of revenue, while a typical listing is priced at $33.28. The keyword itself pulled 43,734 Amazon queries over the same period (▼ 31.9% MoM).
Zooming out to the 12-month window ending July 2026, the yoto Top 50 moved 723,500 units and $73,514,544 in cumulative sales — an average of 60,292 units and $6,126,212 per month. Monthly throughput topped out at 198,600 units in November 2025 and dipped to 24,700 in May 2026, leaving the latest reading 58.1% higher than August 2025.
Yoto Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
47.2K
▼ 29.0% MoM
Monthly Revenue 2026/07
$2.9M
▼ 42.5% MoM
Top 10 Market Share 2026/07
50.8%
Yoto Market Share & Sales Concentration on Amazon US — July 2026
The most-sold yoto listing on Amazon US in July 2026 is ASIN B0D541M5C6 (Brand: YOTO), which sold 6,000 units at $79.99 apiece — equal to 12.7% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 24,000 units and $2,213,960 in July 2026 — 50.8% of unit volume and 77.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Yoto' on Amazon
July 2026
Is 50.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D541M5C6
Yoto Mini (2024 Edition) - Kids Travel Audio Player, Screen-Free, Ages 3-12 | Portable mp3 player for kids | screen free travel toy | storytelling toy | story player | toddler music player ages 3-12
6K
▼ 40.0%vs. prior month
$479.9K
latest month
12-month trend
B09N7W47CL
Yoto Make Your Own Cards - 5 Blank Audio Cards for Kids, All Ages | Record your own stories music podcasts birthday messages | 5 blank cards for Yoto Player and Mini | creative gift
5K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B0D2JGYX3F
Nex Playground - The Active Play System for Kids & Families Where Indoor Physical Activity Meets Interactive Family Fun and is Great for Gaming Nights, Parties and Playdates
5K
▼ 50.0%vs. prior month
$1.4M
latest month
12-month trend
B0G14F9FDY
YOTO Yoto Kpop Demon Hunters - Kids Music Card for Audioplayer, Ages 5+ | Screen-free K-pop music card for Yoto Player and Mini | fun singalong songs for playtime parties and travel | ages 5+
2K
▼ 33.3%vs. prior month
$30K
latest month
12-month trend
B0DCKC6V7K
Yoto Mini (2024 Edition) + Starter Pack for Little Kids Bundle, Ages 3+ | Kids travel audio player bundle | screen-free storytelling toy | portable mp3 player for kids | gift for ages 3+
1K
▼ 66.7%vs. prior month
$95K
latest month
12-month trend
B0DS9FBWX2
Card Holder for Yoto Cards Rings and Tabs 200 PCS Self Adhesive Tabs with 10 Loops Kids Travel Carrier of Yoto Accessories Card Holder Organizer Storage Case
1K
▼ 50.0%vs. prior month
$9K
latest month
12-month trend
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Best Yoto Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
YOTO is the best-performing yoto brand in July 2026, moving 18,000 units across 8 ASINs for 75.0% of Top 10 volume. Nex follows with 5,000 units (20.8%), ahead of Thisness on 1,000 units (4.2%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $260.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
YOTO
8 ASINs in Top 10
75.0%
Units
18K
Revenue
$796.8K
Avg. price
$38.74
B0D541M5C6
$79.99·★4.6·2.3K revsYoto Mini (2024 Edition) - Kids Travel Audio Player, Screen-Free, Ages 3-12 | Portable mp3 player for kids | screen free travel toy | storytelling toy | story player | toddler music player ages 3-12
Units sold6KB09N7W47CL
$17.99·★4.8·1.4K revsYoto Make Your Own Cards - 5 Blank Audio Cards for Kids, All Ages | Record your own stories music podcasts birthday messages | 5 blank cards for Yoto Player and Mini | creative gift
Units sold5KB0G14F9FDY
$14.99·★4.6·355 revsYOTO Yoto Kpop Demon Hunters - Kids Music Card for Audioplayer, Ages 5+ | Screen-free K-pop music card for Yoto Player and Mini | fun singalong songs for playtime parties and travel | ages 5+
Units sold2KB0DCKC6V7K
$94.99·★4.8·874 revsYoto Mini (2024 Edition) + Starter Pack for Little Kids Bundle, Ages 3+ | Kids travel audio player bundle | screen-free storytelling toy | portable mp3 player for kids | gift for ages 3+
Units sold1KB08LVZBN6Q
$19.99·★4.6·513 revsYOTO Wired Headphones for Kids - Volume-Limiting, Foldable, Ages 3-12 | Kids over-ear headphones | adjustable lightweight | volume limiting safe listening | daisy chain audio sharing | travel bag
Units sold1KB09NZW9FN4
$34.99·★4.9·374 revsYoto The Magic Treehouse Collection - 8 Kids Audio Cards, Ages 6+ | Screen-free audiobook cards for Yoto Player and Mini | Mary Pope Osborne stories | adventure listening ages 6+ | kids gift
Units sold1KB09TQCHV8K
$11.99·★4.8·256 revsYOTO The Very Hungry Caterpillar & Other Stories by Eric Carle – Kids Audio Card for Use with Player & Mini All-in-1 Audio Device, Fun Screen-Free Listening for Playtime Bedtime Travel, Ages 1+
Units sold1KB0CB64GRNT
$34.99·★4.7·431 revsYOTO Super Simple Songs Collection - 4 Kids Musical Audio Cards, All Ages | Screen-free singalong music cards for Yoto Player and Mini | fun songs for playtime parties and travel | kids music
Units sold1K
Nex
1 ASIN in Top 10
20.8%
Units
5K
Revenue
$1.4M
Avg. price
$260.00
B0D2JGYX3F
$260.00·★4.7·5.1K revsNex Playground - The Active Play System for Kids & Families Where Indoor Physical Activity Meets Interactive Family Fun and is Great for Gaming Nights, Parties and Playdates
Units sold5K
Thisness
1 ASIN in Top 10
4.2%
Units
1K
Revenue
$9K
Avg. price
$8.99
B0DS9FBWX2
$8.99·★4.8·465 revsCard Holder for Yoto Cards Rings and Tabs 200 PCS Self Adhesive Tabs with 10 Loops Kids Travel Carrier of Yoto Accessories Card Holder Organizer Storage Case
Units sold1K
Trending Yoto Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09NZW9FN4 booked 1K units at $34.99, with ▲ 0.0% MoM change. On the growth side, B09HSRYQ1H leads positive momentum with ▲ 66.7% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09NZW9FN4
Yoto The Magic Treehouse Collection - 8 Kids Audio Cards, Ages 6+ | Screen-free audiobook cards for Yoto Player and Mini | Mary Pope Osborne stories | adventure listening ages 6+ | kids gift
Price
$34.99
Rating
4.9
Reviews
374
Latest month sales
B0CB64GRNT
YOTO Super Simple Songs Collection - 4 Kids Musical Audio Cards, All Ages | Screen-free singalong music cards for Yoto Player and Mini | fun songs for playtime parties and travel | kids music
Price
$34.99
Rating
4.7
Reviews
431
Latest month sales
B09HSRYQ1H
YOTO Accessories - Mini Adventure Jacket (2024 Ed.)
Unlock to view ASIN details and product titles
Price
$22.99
Rating
4.8
Reviews
1.6K
Latest month sales
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