Yoga Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Yoga Bag sales on Amazon US totaled 38,900 units in July 2026 (▼ 27.4% vs. the prior month), generating an estimated $760,613 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.3% of unit volume and 65.4% of revenue, while a typical listing is priced at $20.32. The keyword itself pulled 21,153 Amazon queries over the same period (▼ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the yoga bag Top 50 moved 523,650 units and $10,482,062 in cumulative sales — an average of 43,638 units and $873,505 per month. Monthly throughput topped out at 69,200 units in December 2025 and dipped to 22,150 in May 2026, leaving the latest reading 25.6% lower than August 2025.
Yoga Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
38.9K
▼ 27.4% MoM
Monthly Revenue 2026/07
$760.6K
▼ 22.6% MoM
Top 10 Market Share 2026/07
64.3%
Yoga Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold yoga bag listing on Amazon US in July 2026 is ASIN B07JQCVBBZ (Brand: Gruper), which sold 6,000 units at $27.99 apiece — equal to 15.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $497,160 in July 2026 — 64.3% of unit volume and 65.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Yoga Bag' on Amazon
July 2026
Is 64.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07JQCVBBZ
Gruper Yoga Mat Non Slip, Eco Friendly Fitness Exercise Mat with Carrying Strap,Pro Yoga Mats for Women,Workout Mats for Home, Pilates and Floor Exercises
6K
▲ 0.0%vs. prior month
$163.4K
latest month
12-month trend
B072PR2ND1
HOLYLUCK Drawstring Backpack Bag Sport Gym Sackpack
4K
▼ 20.0%vs. prior month
$39.2K
latest month
12-month trend
B0CSYNW3X3
BAGSMART Duffle Bag for Travel, Gym Bag for Women, Weekender Carry on
3K
▼ 40.0%vs. prior month
$69.4K
latest month
12-month trend
B0CS2R1S1B
BAGSMART Puffy Tote Bag for Women, Lightweight Work Tote Handbag | 20L for 15.6" Laptop/ 18L for 15.6" Laptop, Quilted Shoulder Bag for Travel College Gym Daily
2K
▲ 0.0%vs. prior month
$50.7K
latest month
12-month trend
B0B6PPKPP4
BEULPTN Small Gym Bag for Women, Travel Duffle Bag Carry On Weekender Bag with Shoe Compartment
2K
▼ 33.3%vs. prior month
$38.6K
latest month
12-month trend
B0C58Q4FM1
LOVEVOOK Travel Duffle Bag,Weekender Bags for Women with Shoe Compartment，Carry on Overnight Bag with Toiletry Bag,Gym Duffel Bag with Wet Pocket, Hospital Bags for Labor and Delivery
2K
▲ 0.0%vs. prior month
$57.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Yoga Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gruper is the best-performing yoga bag brand in July 2026, moving 6,000 units across 1 ASIN for 24.0% of Top 10 volume. BAGSMART follows with 5,000 units (20.0%), ahead of HOLYLUCK on 4,000 units (16.0%).
With 9 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.96 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gruper
1 ASIN in Top 10
24.0%
Units
6K
Revenue
$163.4K
Avg. price
$27.99
B07JQCVBBZ
$27.99·★4.4·10.5K revsGruper Yoga Mat Non Slip, Eco Friendly Fitness Exercise Mat with Carrying Strap,Pro Yoga Mats for Women,Workout Mats for Home, Pilates and Floor Exercises
Units sold6K
BAGSMART
2 ASINs in Top 10
20.0%
Units
5K
Revenue
$120.1K
Avg. price
$21.28
B0CSYNW3X3
$21.43·★4.6·3.6K revsBAGSMART Duffle Bag for Travel, Gym Bag for Women, Weekender Carry on
Units sold3KB0CS2R1S1B
$21.13·★4.6·7.1K revsBAGSMART Puffy Tote Bag for Women, Lightweight Work Tote Handbag | 20L for 15.6" Laptop/ 18L for 15.6" Laptop, Quilted Shoulder Bag for Travel College Gym Daily
Units sold2K
HOLYLUCK
1 ASIN in Top 10
16.0%
Units
4K
Revenue
$39.2K
Avg. price
$8.96
B072PR2ND1
$8.96·★4.7·15.4K revsHOLYLUCK Drawstring Backpack Bag Sport Gym Sackpack
Units sold4K
Trending Yoga Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01N3Z08HS leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0GHYRG69J close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N3Z08HS
lululemon New White Shopping Lunch Gym Tote Bag Yoga Dance Tennis Golf Gym Beach Skate
Price
$21.99
Rating
4.3
Reviews
471
Latest month sales
B0GHYRG69J
TOPEAST Small Gym Bag for Women Mini Gym Bags with Yoga Mat Holder
Price
$29.99
Rating
4.1
Reviews
57
Latest month sales
B0BCFJMQ3B
FIORETTO Women's Gym Duffle Bag with Shoes Compartment, 30L Capacity, Ideal for Travel, Gym, Sports, Duffel, Weekender
Unlock to view ASIN details and product titles
Price
$13.49
Rating
4.6
Reviews
2.5K
Latest month sales
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