Yellow Shoes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Yellow Shoes sales on Amazon US totaled 1,200 units in July 2026 (▲ 4.3% vs. the prior month), generating an estimated $35,647 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.3% of unit volume and 61.1% of revenue, while a typical listing is priced at $31.88. The keyword itself pulled 12,318 Amazon queries over the same period (▼ 16.9% MoM).
Zooming out to the 12-month window ending July 2026, the yellow shoes Top 50 moved 7,800 units and $230,480 in cumulative sales — an average of 650 units and $19,207 per month. Monthly throughput topped out at 1,550 units in October 2025 and dipped to 100 in December 2025, leaving the latest reading 71.4% higher than August 2025.
Yellow Shoes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.2K
▲ 4.3% MoM
Monthly Revenue 2026/07
$35.6K
▲ 3.5% MoM
Top 10 Market Share 2026/07
58.3%
Yellow Shoes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold yellow shoes listing on Amazon US in July 2026 is ASIN B0749JB1NJ (Brand: VIFUUR), which sold 100 units at $8.48 apiece — equal to 8.3% of every unit tracked in this report.
The Top 10 ASINs account for 700 units and $21,792 in July 2026 — 58.3% of unit volume and 61.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Yellow Shoes' on Amazon
July 2026
Is 58.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0749JB1NJ
VIFUUR Water Shoes for Men Women Barefoot Quick Dry Aqua Socks Slip On
100
▲ 0.0%vs. prior month
$931
latest month
12-month trend
B09TZQXT2K
Obtaom Women's Play Fashion Sneaker White Color Washed and Leopard Canvas Slip on Shoes
100
▲ 0.0%vs. prior month
$2.3K
latest month
12-month trend
B09TZRDKPV
Obtaom Women's Play Fashion Sneaker White Color Washed and Leopard Canvas Slip on Shoes
100
▲ 0.0%vs. prior month
$2.3K
latest month
12-month trend
B0DWSXRD6Q
DREAM PAIRS Women's Square Toe Platform Chunky Block Heel Knee High Riding Boots
100
▲ 0.0%vs. prior month
$4.9K
latest month
12-month trend
B0F2JLYRKC
Nike Nike Women's Court Legacy Next Nature Shoes | Casual Shoes
50
▲ 0.0%vs. prior month
$3.1K
latest month
12-month trend
B0FHJD52TB
Project Cloud Lightweight Sneakers for Women with Memory Foam Insole
50
vs. prior month
$2.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Yellow Shoes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Obtaom is the best-performing yellow shoes brand in July 2026, moving 250 units across 3 ASINs for 35.7% of Top 10 volume. VIFUUR follows with 100 units (14.3%), ahead of DREAM PAIRS on 100 units (14.3%).
With 7 brands splitting the Top 10 and 64.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.48 to $49.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Obtaom
3 ASINs in Top 10
35.7%
Units
250
Revenue
$5.6K
Avg. price
$22.32
B09TZQXT2K
$22.99·★4.3·17.4K revsObtaom Women's Play Fashion Sneaker White Color Washed and Leopard Canvas Slip on Shoes
Units sold100B09TZRDKPV
$22.99·★4.3·17.4K revsObtaom Women's Play Fashion Sneaker White Color Washed and Leopard Canvas Slip on Shoes
Units sold100B09TZYN3M8
$20.99·★4.2·9.5K revsObtaom Women Canvas Mules Memory Foam Clipper Fashion Sneakers Comfortable Slip-On Mule Backless Holiday Shoes
Units sold50
VIFUUR
1 ASIN in Top 10
14.3%
Units
100
Revenue
$931
Avg. price
$8.48
B0749JB1NJ
$8.48·★4.3·148.4K revsVIFUUR Water Shoes for Men Women Barefoot Quick Dry Aqua Socks Slip On
Units sold100
DREAM PAIRS
1 ASIN in Top 10
14.3%
Units
100
Revenue
$4.9K
Avg. price
$49.99
B0DWSXRD6Q
$49.99·★4.2·532 revsDREAM PAIRS Women's Square Toe Platform Chunky Block Heel Knee High Riding Boots
Units sold100
Trending Yellow Shoes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FHJD52TB booked 50 units at $54.90.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FHJD52TB
Project Cloud Lightweight Sneakers for Women with Memory Foam Insole
Price
$54.90
Rating
4.3
Reviews
343
Latest month sales
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