Yellow Purse Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Yellow Purse sales on Amazon US totaled 7,950 units in July 2026 (▲ 6.0% vs. the prior month), generating an estimated $164,770 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.5% of unit volume and 67.7% of revenue, while a typical listing is priced at $26.42. The keyword itself pulled 17,767 Amazon queries over the same period (▼ 29.1% MoM).
Zooming out to the 12-month window ending July 2026, the yellow purse Top 50 moved 45,900 units and $915,501 in cumulative sales — an average of 3,825 units and $76,292 per month. Monthly throughput topped out at 7,950 units in July 2026 and dipped to 1,550 in January 2026, leaving the latest reading 89.3% higher than August 2025.
Yellow Purse Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
8K
▲ 6.0% MoM
Monthly Revenue 2026/07
$164.8K
▼ 8.3% MoM
Top 10 Market Share 2026/07
75.5%
Yellow Purse Market Share & Sales Concentration on Amazon US — July 2026
The most-sold yellow purse listing on Amazon US in July 2026 is ASIN B0DB4W5GC3 (Brand: USPECLARE), which sold 3,000 units at $17.09 apiece — equal to 37.7% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 6,000 units and $111,586 in July 2026 — 75.5% of unit volume and 67.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Yellow Purse' on Amazon
July 2026
Is 75.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DB4W5GC3
USPECLARE Clear Purse for Stadium Events Transparent Messenger Bag
3K
▲ 0.0%vs. prior month
$54.6K
latest month
12-month trend
B0D31SWYRQ
Kseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain
1K
▲ 0.0%vs. prior month
$24K
latest month
12-month trend
B0D4ZC93NH
getgto 2 Pcs Makeup Bags, Large Cosmetic Bag Travel Toiletry Bag | Makeup Organizer for Women, Embroidery Craft, Floral Makeup Bag Small Cosmetic Pouch Purse with Zipper Gifts for Girls Teen
600
▲ 20.0%vs. prior month
$6K
latest month
12-month trend
B0FJM7VMML
Huhumy 2 Pcs Makeup Bag Set for Women, Yellow, Thin Striped Seersucker | Cute Cosmetic Pouch Women Travel Toiletry Bag Preppy Small Makeup Purse Pouch Aesthetic Skincare Brushes Storage Organizer
400
▲ 100.0%vs. prior month
$4K
latest month
12-month trend
B0DX75LGXL
Tote Bag for Women Vegan Leather Bucket Purse for Women Top Handle Handbag Shoulder Bag with Detachable Small Purse
200
vs. prior month
$5.4K
latest month
12-month trend
B06XXD4YZM
HOXIS Vintage Minimalist Style Soft Pu Leather Handbag Clutch Small Tote
200
▲ 100.0%vs. prior month
$3.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Yellow Purse Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
USPECLARE is the best-performing yellow purse brand in July 2026, moving 3,000 units across 1 ASIN for 50.0% of Top 10 volume. Kseymeir follows with 1,000 units (16.7%), ahead of getgto on 600 units (10.0%).
With 10 brands splitting the Top 10 and 76.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.99 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
USPECLARE
1 ASIN in Top 10
50.0%
Units
3K
Revenue
$54.6K
Avg. price
$17.09
B0DB4W5GC3
$17.09·★4.6·11.7K revsUSPECLARE Clear Purse for Stadium Events Transparent Messenger Bag
Units sold3K
Kseymeir
1 ASIN in Top 10
16.7%
Units
1K
Revenue
$24K
Avg. price
$23.99
B0D31SWYRQ
$23.99·★4.5·711 revsKseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain
Units sold1K
getgto
1 ASIN in Top 10
10.0%
Units
600
Revenue
$6K
Avg. price
$11.99
B0D4ZC93NH
$11.99·★4.7·489 revsgetgto 2 Pcs Makeup Bags, Large Cosmetic Bag Travel Toiletry Bag | Makeup Organizer for Women, Embroidery Craft, Floral Makeup Bag Small Cosmetic Pouch Purse with Zipper Gifts for Girls Teen
Units sold600
Trending Yellow Purse Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DX75LGXL booked 200 units at $25.64. On the growth side, B0FJM7VMML leads positive momentum with ▲ 100.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DX75LGXL
Tote Bag for Women Vegan Leather Bucket Purse for Women Top Handle Handbag Shoulder Bag with Detachable Small Purse
Price
$25.64
Rating
4.5
Reviews
938
Latest month sales
B0FVXYLNY8
Crescent Crossbody Bags for Women, Casual Shoulder Half Moon Bag, Large Capacity Dumpling Purse Bag for Outdoor Travel
Price
$18.99
Rating
4.0
Reviews
70
Latest month sales
B0FJM7VMML
Huhumy 2 Pcs Makeup Bag Set for Women, Yellow, Thin Striped Seersucker | Cute Cosmetic Pouch Women Travel Toiletry Bag Preppy Small Makeup Purse Pouch Aesthetic Skincare Brushes Storage Organizer
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
345
Latest month sales
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