Wusthof Knives Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wusthof Knives sales on Amazon US totaled 13,450 units in July 2026 (▼ 43.8% vs. the prior month), generating an estimated $1,246,964 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.1% of unit volume and 74.9% of revenue, while a typical listing is priced at $141.72. The keyword itself pulled 20,579 Amazon queries over the same period (▲ 0.0% MoM).
Zooming out to the 12-month window ending July 2026, the wusthof knives Top 50 moved 208,750 units and $20,164,883 in cumulative sales — an average of 17,396 units and $1,680,407 per month. Monthly throughput topped out at 42,700 units in December 2025 and dipped to 7,750 in May 2026, leaving the latest reading 42.3% higher than August 2025.
Wusthof Knives Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.4K
▼ 43.8% MoM
Monthly Revenue 2026/07
$1.2M
▼ 48.4% MoM
Top 10 Market Share 2026/07
75.1%
Wusthof Knives Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wusthof knives listing on Amazon US in July 2026 is ASIN B008M5U1C2 (Brand: Victorinox), which sold 4,000 units at $47.41 apiece — equal to 29.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,100 units and $934,490 in July 2026 — 75.1% of unit volume and 74.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wusthof Knives' on Amazon
July 2026
Is 75.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B008M5U1C2
Victorinox Fibrox Pro 8 Inch Chef’s Knife, Dishwasher Safe, Black | Ergonomic TPE non-slip handle for professional chopping, slicing, and dicing. Swiss made, dishwasher safe kitchen tool
4K
▲ 0.0%vs. prior month
$184.2K
latest month
12-month trend
B00GHX5HGG
Henckels Statement 15-Pc Knife Block Set, Razor-Sharp, German Engineered | Informed by 100+ Years of Mastery. Dishwasher safe, Comfortable Grip Ideal for Everyday Cooking. High Quality Stainless Steel
2K
▼ 66.7%vs. prior month
$299.3K
latest month
12-month trend
B09RTFBBQM
Henckels Forged Accent 2-Pc Paring Knife Set, Razor-Sharp German Engineered | Informed by 100+ Years of Mastery. Dishwasher safe, Comfortable Grip. Great for Peeling, Coring and Slicing.
1K
▼ 75.0%vs. prior month
$36.8K
latest month
12-month trend
B0F3KWZQ61
Yatoshi Professional Kitchen Knife Set, 15 Pieces, High Carbon Stainless Steel, Ergonomic Handle
800
▼ 60.0%vs. prior month
$160K
latest month
12-month trend
B0F9FCYKJZ
HOSHANHO 7PCS Kitchen Knife Set, Japanese Magnetic Knife Block Set | Ultra Sharp Japanese High Carbon Stainless Steel Chef Knives Sets with Block, Ergonomic Pakkawood Handle, Ideal Cooking Gift
500
▼ 50.0%vs. prior month
$120K
latest month
12-month trend
B00004RFMT
HENCKELS Classic 8-Inch Chef Knife, Razor-Sharp, German Engineered | Fully Forged Construction Provides Balance with Traditional Triple-Rivet Handles Enables Comfortable Easy Cutting.
500
▼ 50.0%vs. prior month
$26.5K
latest month
12-month trend
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Best Wusthof Knives Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Victorinox is the best-performing wusthof knives brand in July 2026, moving 4,000 units across 1 ASIN for 39.6% of Top 10 volume. HENCKELS follows with 3,500 units (34.7%), ahead of Wüsthof on 1,300 units (12.9%).
With 5 brands splitting the Top 10 and 87.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $47.41 to $93.75, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Victorinox
1 ASIN in Top 10
39.6%
Units
4K
Revenue
$184.2K
Avg. price
$47.41
B008M5U1C2
$47.41·★4.8·14.9K revsVictorinox Fibrox Pro 8 Inch Chef’s Knife, Dishwasher Safe, Black | Ergonomic TPE non-slip handle for professional chopping, slicing, and dicing. Swiss made, dishwasher safe kitchen tool
Units sold4K
HENCKELS
3 ASINs in Top 10
34.7%
Units
3.5K
Revenue
$362.6K
Avg. price
$88.96
B00GHX5HGG
$149.95·★4.5·24.7K revsHenckels Statement 15-Pc Knife Block Set, Razor-Sharp, German Engineered | Informed by 100+ Years of Mastery. Dishwasher safe, Comfortable Grip Ideal for Everyday Cooking. High Quality Stainless Steel
Units sold2KB09RTFBBQM
$36.99·★4.5·2K revsHenckels Forged Accent 2-Pc Paring Knife Set, Razor-Sharp German Engineered | Informed by 100+ Years of Mastery. Dishwasher safe, Comfortable Grip. Great for Peeling, Coring and Slicing.
Units sold1KB00004RFMT
$79.95·★4.7·5.4K revsHENCKELS Classic 8-Inch Chef Knife, Razor-Sharp, German Engineered | Fully Forged Construction Provides Balance with Traditional Triple-Rivet Handles Enables Comfortable Easy Cutting.
Units sold500
Wüsthof
4 ASINs in Top 10
12.9%
Units
1.3K
Revenue
$107.6K
Avg. price
$93.75
B003TWNZ08
$35.00·★4.5·3.6K revsWüsthof 2-Stage Hand-Held Sharpener, Black
Units sold400B085V653KM
$170.00·★4.8·2.9K revsWÜSTHOF Classic 8" Chef's Knife, Black
Units sold300B0883VVWJS
$35.00·★4.5·477 revsWüsthof Gourmet 3" Spear Point Paring Knife, Black
Units sold300B086B7Z7RC
$134.99·★4.4·332 revsWüsthof Gourmet 4-Piece Steak Knife Set
Units sold300
Trending Wusthof Knives Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0883VVWJS booked 300 units at $35.00, with ▲ 200.0% MoM change. On the growth side, B004U8QDZO leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0883VVWJS
Wüsthof Gourmet 3" Spear Point Paring Knife, Black
Price
$35.00
Rating
4.5
Reviews
477
Latest month sales
B086B7Z7RC
Wüsthof Gourmet 4-Piece Steak Knife Set
Price
$134.99
Rating
4.4
Reviews
332
Latest month sales
B004U8QDZO
WÜSTHOF Gourmet 2-Piece Chef's Knife Set,Black
Unlock to view ASIN details and product titles
Price
$114.99
Rating
4.6
Reviews
1.1K
Latest month sales
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