Wraps Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wraps sales on Amazon US totaled 672,000 units in July 2026 (▲ 2.1% vs. the prior month), generating an estimated $5,550,000 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.1% of unit volume and 47.0% of revenue, while a typical listing is priced at $8.49. The keyword itself pulled 35,206 Amazon queries over the same period (▼ 3.5% MoM).
Zooming out to the 12-month window ending July 2026, the wraps Top 50 moved 7,170,700 units and $61,271,623 in cumulative sales — an average of 597,558 units and $5,105,969 per month. Monthly throughput topped out at 672,000 units in July 2026 and dipped to 408,000 in May 2026, leaving the latest reading 15.5% higher than August 2025.
Wraps Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
672K
▲ 2.1% MoM
Monthly Revenue 2026/07
$5.5M
▼ 2.7% MoM
Top 10 Market Share 2026/07
49.1%
Wraps Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wraps listing on Amazon US in July 2026 is ASIN B07C22NTL4 (Brand: HONEY CARE), which sold 50,000 units at $17.99 apiece — equal to 7.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 330,000 units and $2,605,900 in July 2026 — 49.1% of unit volume and 47.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wraps' on Amazon
July 2026
Is 49.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07C22NTL4
HONEY CARE All-Absorb A26 Male Dog Wrap, 50 Count, Small
50K
▲ 0.0%vs. prior month
$885K
latest month
12-month trend
B00279LYL6
Reynolds Wrap Heavy Duty Aluminum Foil Roll, 12 Inch Wide, 50sq ft | Thick Heavy Duty Foil, Ideal For BBQ Meats, Food Pans, and Grilling, 12 Inch Wide Roll, Grill Safe, 16.6 yds x 12 in
40K
▲ 0.0%vs. prior month
$228K
latest month
12-month trend
B004XJLYRM
Mission Soft Taco Flour Tortillas, Medium Size, 10 Count, Trans Fat Free
40K
▲ 0.0%vs. prior month
$83.2K
latest month
12-month trend
B0014D0T9E
Reynolds Wrap Everyday Strength Aluminum Foil Roll, 12 Inch Wide, 200sq ft | 12 Inch Kitchen Foil Roll, Grill And Freezer Safe, Ideal For Foil Packets, Grilling, Home Cooking, 66.6 yds x 12 in
40K
▲ 0.0%vs. prior month
$554K
latest month
12-month trend
B005GPJCHQ
Reynolds Wrap Everyday Strength Aluminum Foil Roll, 12 Inch Wide, 30sq ft | 12 Inch Kitchen Foil Roll, Grill And Freezer Safe, Ideal For Foil Packets, Grilling, Home Cooking, 10 yds x 12 in
30K
▲ 0.0%vs. prior month
$110.7K
latest month
12-month trend
B07FW2S6J1
Flour Tortillas, 10.7 OZ
30K
▲ 50.0%vs. prior month
$121.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wraps Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Reynolds is the best-performing wraps brand in July 2026, moving 110,000 units across 3 ASINs for 36.7% of Top 10 volume. HONEY CARE follows with 70,000 units (23.3%), ahead of Mission Foods on 60,000 units (20.0%).
With 5 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.49 to $18.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Reynolds
3 ASINs in Top 10
36.7%
Units
110K
Revenue
$892.7K
Avg. price
$8.32
B00279LYL6
$5.97·★4.8·18.4K revsReynolds Wrap Heavy Duty Aluminum Foil Roll, 12 Inch Wide, 50sq ft | Thick Heavy Duty Foil, Ideal For BBQ Meats, Food Pans, and Grilling, 12 Inch Wide Roll, Grill Safe, 16.6 yds x 12 in
Units sold40KB0014D0T9E
$15.49·★4.8·40.1K revsReynolds Wrap Everyday Strength Aluminum Foil Roll, 12 Inch Wide, 200sq ft | 12 Inch Kitchen Foil Roll, Grill And Freezer Safe, Ideal For Foil Packets, Grilling, Home Cooking, 66.6 yds x 12 in
Units sold40KB005GPJCHQ
$3.49·★4.8·7.7K revsReynolds Wrap Everyday Strength Aluminum Foil Roll, 12 Inch Wide, 30sq ft | 12 Inch Kitchen Foil Roll, Grill And Freezer Safe, Ideal For Foil Packets, Grilling, Home Cooking, 10 yds x 12 in
Units sold30K
HONEY CARE
2 ASINs in Top 10
23.3%
Units
70K
Revenue
$1.3M
Avg. price
$18.39
B07C22NTL4
$17.99·★4.6·49.9K revsHONEY CARE All-Absorb A26 Male Dog Wrap, 50 Count, Small
Units sold50KB07C22DJJG
$18.80·★4.6·49.9K revsHONEY CARE All-Absorb A25 Male Dog Wrap, 50 Count, Medium, White
Units sold20K
Mission Foods
2 ASINs in Top 10
20.0%
Units
60K
Revenue
$165K
Avg. price
$3.49
B004XJLYRM
$1.99·★4.8·17.1K revsMission Soft Taco Flour Tortillas, Medium Size, 10 Count, Trans Fat Free
Units sold40KB0065MZU6G
$4.99·★4.8·9.5K revsMission Carb Balance Soft Taco Flour Tortillas, 8 Count, Low Carb, Keto, High Fiber, No Sugar
Units sold20K
Trending Wraps Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07C22DJJG booked 20K units at $18.80, with ▲ 0.0% MoM change. On the growth side, B0774WW3PP leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B07KCHB5XP close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07C22DJJG
HONEY CARE All-Absorb A25 Male Dog Wrap, 50 Count, Medium, White
Price
$18.80
Rating
4.6
Reviews
49.9K
Latest month sales
B0774WW3PP
Siete Family Foods, Tortillas Cassava Coconut, 7 Ounce
Price
$8.49
Rating
4.4
Reviews
4.7K
Latest month sales
B07KCHB5XP
365 by Whole Foods Market Flour Tortillas, 10.7 OZ
Unlock to view ASIN details and product titles
Price
$1.96
Rating
4.4
Reviews
3.1K
Latest month sales
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