Workout Equipment Home Gym Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Workout Equipment Home Gym sales on Amazon US totaled 313,700 units in July 2026 (▼ 14.4% vs. the prior month), generating an estimated $12,492,414 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.8% of unit volume and 19.9% of revenue, while a typical listing is priced at $74.74. The keyword itself pulled 16,119 Amazon queries over the same period (▼ 10.4% MoM).
Zooming out to the 12-month window ending July 2026, the workout equipment home gym Top 50 moved 3,778,600 units and $170,381,696 in cumulative sales — an average of 314,883 units and $14,198,475 per month. Monthly throughput topped out at 376,900 units in November 2025 and dipped to 184,200 in May 2026, leaving the latest reading 2.8% lower than August 2025.
Workout Equipment Home Gym Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
313.7K
▼ 14.4% MoM
Monthly Revenue 2026/07
$12.5M
▼ 26.2% MoM
Top 10 Market Share 2026/07
47.8%
Workout Equipment Home Gym Market Share & Sales Concentration on Amazon US — July 2026
The most-sold workout equipment home gym listing on Amazon US in July 2026 is ASIN B09DF9NWC7 (Brand: Loocio), which sold 30,000 units at $8.99 apiece — equal to 9.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $2,491,000 in July 2026 — 47.8% of unit volume and 19.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Workout Equipment Home Gym' on Amazon
July 2026
Is 47.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09DF9NWC7
Jump Rope, Tangle-Free Rapid Speed Jumping Rope Cable with Ball Bearings for Women, Men, and Kids, Adjustable Steel Jump Rope with Foam Handles for Home Gym Exercise Fitness Workout Equipment & Slim Body
30K
▲ 0.0%vs. prior month
$269.7K
latest month
12-month trend
B01AVDVHTI
Fit Simplify Resistance Loop Exercise Bands with Instruction Guide and Carry Bag, Set of 5
20K
▼ 33.3%vs. prior month
$207.4K
latest month
12-month trend
B0FG7WXNP3
Zeerun Weighted Vest, 6/8/10/12/15/18/20/24/30LB for Men Women | Reflective Stripe Adjustable Buckle, Comfortable Durable Rucking Vest for Walking Running Strength Training
20K
▲ 0.0%vs. prior month
$295.2K
latest month
12-month trend
B07518RBH2
ZELUS Weighted Vest, 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout, Strength Training, Running, Fitness, Muscle Building, Weight Loss, Weightlifting
20K
▲ 0.0%vs. prior month
$485.6K
latest month
12-month trend
B01LP0U5X0
Amazon Basics Extra Thick Exercise Yoga Mat with Carrying Strap
10K
▼ 50.0%vs. prior month
$223.6K
latest month
12-month trend
B01LR5S6HK
Amazon Basics Neoprene Dumbbell Hand Weights for Exercise and Muscle Toning
10K
▲ 0.0%vs. prior month
$305.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Workout Equipment Home Gym Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Loocio is the best-performing workout equipment home gym brand in July 2026, moving 30,000 units across 1 ASIN for 20.0% of Top 10 volume. ZELUS follows with 30,000 units (20.0%), ahead of Fit Simplify on 20,000 units (13.3%).
Volume is spread across 8 brands, with the top three holding 53.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.98 to $19.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Loocio
1 ASIN in Top 10
20.0%
Units
30K
Revenue
$269.7K
Avg. price
$8.99
B09DF9NWC7
$8.99·★4.4·25.5K revsJump Rope, Tangle-Free Rapid Speed Jumping Rope Cable with Ball Bearings for Women, Men, and Kids, Adjustable Steel Jump Rope with Foam Handles for Home Gym Exercise Fitness Workout Equipment & Slim Body
Units sold30K
ZELUS
2 ASINs in Top 10
20.0%
Units
30K
Revenue
$610K
Avg. price
$19.49
B07518RBH2
$22.99·★4.5·17.5K revsZELUS Weighted Vest, 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout, Strength Training, Running, Fitness, Muscle Building, Weight Loss, Weightlifting
Units sold20KB081JL5RF3
$15.99·★4.5·17.5K revsZELUS Weighted Vest, 6lb/8lb/12lb/16lb/20lb/25lb/30lb Weight Vest with Reflective Stripe for Workout, Strength Training, Running, Fitness, Muscle Building, Weight Loss, Weightlifting
Units sold10K
Fit Simplify
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$207.4K
Avg. price
$8.98
B01AVDVHTI
$8.98·★4.5·136.7K revsFit Simplify Resistance Loop Exercise Bands with Instruction Guide and Carry Bag, Set of 5
Units sold20K
Trending Workout Equipment Home Gym Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08MY13HYC booked 10K units at $27.99, with ▲ 0.0% MoM change. On the growth side, B0D4QVWHFN leads positive momentum with ▲ 233.3% MoM growth on 10K units, with B0DHYNHYJD close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08MY13HYC
Ally Peaks Pull Up Bar for Doorway | Thickened Steel Max Limit 440 lbs Upper Body Fitness Workout Bar| Multi-Grip Strength for Doorway | Indoor Chin-Up Bar Fitness Trainer for Home Gym Portable
Price
$27.99
Rating
4.4
Reviews
13.7K
Latest month sales
B0D4QVWHFN
MERACH CV30 Pro Curved Vibration Plate Exercise Machine, Powerful & Quiet | 400lbs Capacity, Whole Body Workout Equipment for Lymphatic Drainage, Shake Plate with Bluetooth & Auto ON/OFF for Home Gym
Price
$99.99
Rating
4.2
Reviews
4.9K
Latest month sales
B0DHYNHYJD
CAP 2-inch Olympic Bumper Plate Weight Set | 100-370 lbs | Multiple Colors | Storage Rack Optional
Unlock to view ASIN details and product titles
Price
$219.99
Rating
4.5
Reviews
650
Latest month sales
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