Workout Bra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Workout Bra sales on Amazon US totaled 55,100 units in July 2026 (▼ 20.0% vs. the prior month), generating an estimated $1,280,929 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.9% of unit volume and 40.8% of revenue, while a typical listing is priced at $22.53. The keyword itself pulled 14,552 Amazon queries over the same period (▼ 13.0% MoM).
Zooming out to the 12-month window ending July 2026, the workout bra Top 50 moved 492,750 units and $11,374,856 in cumulative sales — an average of 41,063 units and $947,905 per month. Monthly throughput topped out at 68,900 units in June 2026 and dipped to 23,800 in May 2026, leaving the latest reading 28.1% higher than August 2025.
Workout Bra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
55.1K
▼ 20.0% MoM
Monthly Revenue 2026/07
$1.3M
▼ 20.4% MoM
Top 10 Market Share 2026/07
39.9%
Workout Bra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold workout bra listing on Amazon US in July 2026 is ASIN B0D8GNQDNX (Brand: OEAK), which sold 4,000 units at $19.99 apiece — equal to 7.3% of every unit tracked in this report.
The Top 10 ASINs account for 22,000 units and $523,040 in July 2026 — 39.9% of unit volume and 40.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Workout Bra' on Amazon
July 2026
Is 39.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D8GNQDNX
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
4K
▲ 0.0%vs. prior month
$74.2K
latest month
12-month trend
B0FFVYHRKT
Adjustable Sports Bras for Women High Support, Padded Racerback Bra
4K
▼ 20.0%vs. prior month
$108.3K
latest month
12-month trend
B0B3CP6VY9
CRZ YOGA Butterluxe Y Back Sports Bras
3K
▼ 50.0%vs. prior month
$84K
latest month
12-month trend
B09XN322QZ
Hanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
2K
▼ 50.0%vs. prior month
$29.8K
latest month
12-month trend
B0F8Q2648W
Dalavch 5 Pack Women's Workout Racerback Tank Tops No Built-in Bra
2K
▼ 50.0%vs. prior month
$60K
latest month
12-month trend
B0D6W364Q9
Evercute Women's V Neck Sports Bras, Adjustable Seamless Wireless Padded Bralettes
2K
▲ 0.0%vs. prior month
$61.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Workout Bra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OEAK is the best-performing workout bra brand in July 2026, moving 4,000 units across 1 ASIN for 18.2% of Top 10 volume. Tmeefee follows with 4,000 units (18.2%), ahead of CRZ YOGA on 4,000 units (18.2%).
Volume is spread across 9 brands, with the top three holding 54.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $27.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OEAK
1 ASIN in Top 10
18.2%
Units
4K
Revenue
$74.2K
Avg. price
$19.99
B0D8GNQDNX
$19.99·★3.9·14.2K revsOEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
Units sold4K
Tmeefee
1 ASIN in Top 10
18.2%
Units
4K
Revenue
$108.3K
Avg. price
$23.98
B0FFVYHRKT
$23.98·★4.3·3K revsAdjustable Sports Bras for Women High Support, Padded Racerback Bra
Units sold4K
CRZ YOGA
2 ASINs in Top 10
18.2%
Units
4K
Revenue
$110K
Avg. price
$27.00
B0B3CP6VY9
$28.00·★4.4·8.2K revsCRZ YOGA Butterluxe Y Back Sports Bras
Units sold3KB079PZH7KS
$26.00·★4.6·7.1K revsCRZ YOGA Naked Feeling Strappy Sports Bras
Units sold1K
Trending Workout Bra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B079PZH7KS booked 1K units at $26.00, with ▲ 0.0% MoM change. On the growth side, B0BMPF6G9S leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B0BMPRVC6Y close behind at ▲ 125.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079PZH7KS
CRZ YOGA Naked Feeling Strappy Sports Bras
Price
$26.00
Rating
4.6
Reviews
7.1K
Latest month sales
B0BMPF6G9S
Racerback Sports Bras for Women with Pads - High Impact Athletic Tank Tops for Yoga and Workout Brassieres Bra
Price
$25.99
Rating
4.4
Reviews
23.1K
Latest month sales
B0BMPRVC6Y
Racerback Sports Bras for Women with Pads - High Impact Athletic Tank Tops for Yoga and Workout Brassieres Bra
Unlock to view ASIN details and product titles
Price
$22.99
Rating
4.4
Reviews
23.1K
Latest month sales
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