Womens Seamless Underwear Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Womens Seamless Underwear sales on Amazon US totaled 108,400 units in July 2026 (▼ 4.8% vs. the prior month), generating an estimated $1,466,378 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.5% of unit volume and 53.7% of revenue, while a typical listing is priced at $13.37. The keyword itself pulled 20,623 Amazon queries over the same period (▲ 1.1% MoM).
Zooming out to the 12-month window ending July 2026, the womens seamless underwear Top 50 moved 1,058,550 units and $14,639,137 in cumulative sales — an average of 88,213 units and $1,219,928 per month. Monthly throughput topped out at 112,800 units in June 2026 and dipped to 49,650 in May 2026, leaving the latest reading 28.1% higher than August 2025.
Womens Seamless Underwear Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
108.4K
▼ 4.8% MoM
Monthly Revenue 2026/07
$1.5M
▼ 7.1% MoM
Top 10 Market Share 2026/07
53.5%
Womens Seamless Underwear Market Share & Sales Concentration on Amazon US — July 2026
The most-sold womens seamless underwear listing on Amazon US in July 2026 is ASIN B0B8ZPMKHP (Brand: Caterlove), which sold 10,000 units at $9.99 apiece — equal to 9.2% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 58,000 units and $787,990 in July 2026 — 53.5% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Womens Seamless Underwear' on Amazon
July 2026
Is 53.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B8ZPMKHP
Caterlove Women's Seamless Underwear No Show Panties 6 Pack
10K
▲ 11.1%vs. prior month
$98.6K
latest month
12-month trend
B07RGCSNWN
INNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
8K
▲ 14.3%vs. prior month
$140.6K
latest month
12-month trend
B081VSYKL5
voenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack | Invisible Breathable Comfortable Mesh Panties,No Seam Soft Low Rise Cut Athletic Undies for Sports Gym Running Exercise Work
6K
▼ 25.0%vs. prior month
$83.9K
latest month
12-month trend
B0DHDB8DS8
UNDER THE SEA Cotton Underwear Women Sexy Cheeky Bikini Panties Lingerie Outfits 6 pack
6K
▲ 50.0%vs. prior month
$56.9K
latest month
12-month trend
B07RKKY9LC
INNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
6K
▲ 0.0%vs. prior month
$105.4K
latest month
12-month trend
B0GHRW5MR8
Take Talk Underwear Womens 9 Pack Seamless Thongs No Show Workout Panties
5K
▲ 25.0%vs. prior month
$57.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Womens Seamless Underwear Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
INNERSY is the best-performing womens seamless underwear brand in July 2026, moving 14,000 units across 2 ASINs for 24.1% of Top 10 volume. Caterlove follows with 10,000 units (17.2%), ahead of voenxe on 10,000 units (17.2%).
Volume is spread across 8 brands, with the top three holding 58.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
INNERSY
2 ASINs in Top 10
24.1%
Units
14K
Revenue
$246K
Avg. price
$14.99
B07RGCSNWN
$14.99·★4.5·49.4K revsINNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
Units sold8KB07RKKY9LC
$14.99·★4.5·49.4K revsINNERSY Womens Underwear Cotton Hipster Panties Regular & Plus Size 6-Pack
Units sold6K
Caterlove
1 ASIN in Top 10
17.2%
Units
10K
Revenue
$98.6K
Avg. price
$9.99
B0B8ZPMKHP
$9.99·★4.3·10.8K revsCaterlove Women's Seamless Underwear No Show Panties 6 Pack
Units sold10K
voenxe
2 ASINs in Top 10
17.2%
Units
10K
Revenue
$139.9K
Avg. price
$13.99
B081VSYKL5
$13.99·★4.6·72.8K revsvoenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack | Invisible Breathable Comfortable Mesh Panties,No Seam Soft Low Rise Cut Athletic Undies for Sports Gym Running Exercise Work
Units sold6KB081VSHZZV
$13.99·★4.6·72.8K revsvoenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack
Units sold4K
Trending Womens Seamless Underwear Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D9H4KJK8 booked 4K units at $14.99, with ▲ 33.3% MoM change. On the growth side, B0G2QTN3VB leads positive momentum with ▲ 122.2% MoM growth on 2K units, with B0DHDB8DS8 close behind at ▲ 50.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9H4KJK8
Sth Big High Waisted Seamless Underwear for Women No Show Panties Cheeky Scalloped Edge Bikini Breathable Briefs 6 Pack
Price
$14.99
Rating
4.4
Reviews
3.5K
Latest month sales
B0G2QTN3VB
MISSWHO Seamless Womens Underwear Bikini No Show Soft Comfortable Invisibles Briefs Low Rise Hipster Panties 6 Pack
Price
$7.99
Rating
4.2
Reviews
413
Latest month sales
B0DHDB8DS8
UNDER THE SEA Cotton Underwear Women Sexy Cheeky Bikini Panties Lingerie Outfits 6 pack
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
2K
Latest month sales
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