Womens Bra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Womens Bra sales on Amazon US totaled 93,700 units in July 2026 (▼ 12.8% vs. the prior month), generating an estimated $1,847,246 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.2% of unit volume and 52.0% of revenue, while a typical listing is priced at $18.86. The keyword itself pulled 25,314 Amazon queries over the same period (▼ 9.6% MoM).
Zooming out to the 12-month window ending July 2026, the womens bra Top 50 moved 902,200 units and $18,244,555 in cumulative sales — an average of 75,183 units and $1,520,380 per month. Monthly throughput topped out at 107,400 units in June 2026 and dipped to 47,600 in May 2026, leaving the latest reading 52.6% higher than August 2025.
Womens Bra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
93.7K
▼ 12.8% MoM
Monthly Revenue 2026/07
$1.8M
▼ 16.8% MoM
Top 10 Market Share 2026/07
51.2%
Womens Bra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold womens bra listing on Amazon US in July 2026 is ASIN B07RPVJKYJ (Brand: Niidor), which sold 7,000 units at $19.99 apiece — equal to 7.5% of every unit tracked in this report.
The Top 10 ASINs account for 48,000 units and $960,650 in July 2026 — 51.2% of unit volume and 52.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Womens Bra' on Amazon
July 2026
Is 51.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07RPVJKYJ
Niidor Adhesive Bra Strapless Ultra Sticky Invisible Push up Silicone Bra Multiple Colors Sizes Reusable for Backless Dress
7K
▼ 12.5%vs. prior month
$143.3K
latest month
12-month trend
B0FS1DBXTG
COCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra
7K
▲ 250.0%vs. prior month
$105.6K
latest month
12-month trend
B0FBGG142J
OEAK Womens Wireless Jelly Bras Plus Size Support Push Up Comfortable Bra
6K
▲ 20.0%vs. prior month
$114.7K
latest month
12-month trend
B0F6V8RDYM
LetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive
6K
▼ 14.3%vs. prior month
$114.5K
latest month
12-month trend
B0D8DZN778
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
4K
▼ 33.3%vs. prior month
$79.6K
latest month
12-month trend
B0D8GNQDNX
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
4K
▲ 0.0%vs. prior month
$74.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Womens Bra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OEAK is the best-performing womens bra brand in July 2026, moving 14,000 units across 3 ASINs for 29.2% of Top 10 volume. Niidor follows with 7,000 units (14.6%), ahead of COCOMARTS on 7,000 units (14.6%).
Volume is spread across 8 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.56 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OEAK
3 ASINs in Top 10
29.2%
Units
14K
Revenue
$268.5K
Avg. price
$19.29
B0FBGG142J
$18.98·★4.0·10.1K revsOEAK Womens Wireless Jelly Bras Plus Size Support Push Up Comfortable Bra
Units sold6KB0D8DZN778
$19.90·★3.9·14.3K revsOEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
Units sold4KB0D8GNQDNX
$18.99·★3.9·14.7K revsOEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
Units sold4K
Niidor
1 ASIN in Top 10
14.6%
Units
7K
Revenue
$143.3K
Avg. price
$19.99
B07RPVJKYJ
$19.99·★4.0·16K revsNiidor Adhesive Bra Strapless Ultra Sticky Invisible Push up Silicone Bra Multiple Colors Sizes Reusable for Backless Dress
Units sold7K
COCOMARTS
1 ASIN in Top 10
14.6%
Units
7K
Revenue
$105.6K
Avg. price
$14.56
B0FS1DBXTG
$14.56·★4.2·4.9K revsCOCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra
Units sold7K
Trending Womens Bra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FS1DBXTG booked 7K units at $14.56, with ▲ 250.0% MoM change. On the growth side, B0D9RS4MRN leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0GQD8K9BN close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FS1DBXTG
COCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra
Price
$14.56
Rating
4.2
Reviews
4.9K
Latest month sales
B0D9RS4MRN
Angelhood Seamless Jelly Bras for Women Wireless Push Up T-Shirt Bra Pack
Price
$19.99
Rating
4.4
Reviews
1.8K
Latest month sales
B0GQD8K9BN
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
Unlock to view ASIN details and product titles
Price
$17.99
Rating
3.9
Reviews
14.7K
Latest month sales
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