Womens Bikinis Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Womens Bikinis sales on Amazon US totaled 20,900 units in July 2026 (▼ 17.9% vs. the prior month), generating an estimated $622,577 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.0% of unit volume and 43.5% of revenue, while a typical listing is priced at $28.34. The keyword itself pulled 6,385 Amazon queries over the same period (▼ 67.9% MoM).
Zooming out to the 12-month window ending July 2026, the womens bikinis Top 50 moved 120,350 units and $3,444,125 in cumulative sales — an average of 10,029 units and $287,010 per month. Monthly throughput topped out at 25,450 units in June 2026 and dipped to 4,300 in October 2025, leaving the latest reading 121.2% higher than August 2025.
Womens Bikinis Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.9K
▼ 17.9% MoM
Monthly Revenue 2026/07
$622.6K
▼ 19.3% MoM
Top 10 Market Share 2026/07
44.0%
Womens Bikinis Market Share & Sales Concentration on Amazon US — July 2026
The most-sold womens bikinis listing on Amazon US in July 2026 is ASIN B0DGQQYHZJ (Brand: Herseas), which sold 2,000 units at $27.99 apiece — equal to 9.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,200 units and $270,572 in July 2026 — 44.0% of unit volume and 43.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Womens Bikinis' on Amazon
July 2026
Is 44.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DGQQYHZJ
Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
2K
▼ 33.3%vs. prior month
$63.2K
latest month
12-month trend
B088FNMN1Y
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
1K
▲ 0.0%vs. prior month
$25K
latest month
12-month trend
B0BWRBLDMS
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
B0G1422QRF
popvil Womens Tummy Control 3 Piece Swimsuit with Skirt High Waisted Bikini
1K
▼ 66.7%vs. prior month
$40.6K
latest month
12-month trend
B07QQTPD41
Fruit of the Loom womens Breathable Underwear, Moisture Wicking Keeps You Cool & Comfortable, Available in Plus Size
900
▼ 10.0%vs. prior month
$13.5K
latest month
12-month trend
B0C1B9JB5T
CUPSHE Bikini Set for Women High Waisted Scalloped Two Piece Swimsuit
800
▲ 14.3%vs. prior month
$32K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Womens Bikinis Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Herseas is the best-performing womens bikinis brand in July 2026, moving 2,600 units across 2 ASINs for 28.3% of Top 10 volume. CUPSHE follows with 1,400 units (15.2%), ahead of Suvimuga on 1,000 units (10.9%).
Volume is spread across 8 brands, with the top three holding 54.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $25.99 to $38.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Herseas
2 ASINs in Top 10
28.3%
Units
2.6K
Revenue
$80.6K
Avg. price
$28.99
B0DGQQYHZJ
$27.99·★4.3·2.6K revsHerseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
Units sold2KB0FSS8K6VR
$29.99·★4.2·703 revsHerseas Women's U Wire 2 Piece High Waisted Floral Print Bikini Sets
Units sold600
CUPSHE
2 ASINs in Top 10
15.2%
Units
1.4K
Revenue
$54.8K
Avg. price
$38.99
B0C1B9JB5T
$39.99·★4.2·2.8K revsCUPSHE Bikini Set for Women High Waisted Scalloped Two Piece Swimsuit
Units sold800B08K7GLBQK
$37.99·★4.4·12.7K revsCUPSHE Women's Bikini Set Reversible Bottom Two Piece Swimsuit
Units sold600
Suvimuga
1 ASIN in Top 10
10.9%
Units
1K
Revenue
$25K
Avg. price
$25.99
B088FNMN1Y
$25.99·★4.4·13.6K revsSuvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
Units sold1K
Trending Womens Bikinis Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D9K6LQT9 booked 700 units at $19.99, with ▲ 250.0% MoM change. On the growth side, B0DDX7MRPV leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9K6LQT9
Aqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
Price
$19.99
Rating
4.3
Reviews
1.3K
Latest month sales
B08K7GLBQK
CUPSHE Women's Bikini Set Reversible Bottom Two Piece Swimsuit
Price
$37.99
Rating
4.4
Reviews
12.7K
Latest month sales
B0DDX7MRPV
ZAFUL Women's Tie Back Padded High Cut Bralette Bikini Set 2 Piece Swimsuit
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.0
Reviews
2.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this womens bikinis report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card