Womens Bikini Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Womens Bikini Set sales on Amazon US totaled 23,800 units in July 2026 (▼ 13.6% vs. the prior month), generating an estimated $736,513 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.4% of unit volume and 45.9% of revenue, while a typical listing is priced at $28.43. The keyword itself pulled 6,857 Amazon queries over the same period (▼ 67.9% MoM).
Zooming out to the 12-month window ending July 2026, the womens bikini set Top 50 moved 122,750 units and $3,789,835 in cumulative sales — an average of 10,229 units and $315,820 per month. Monthly throughput topped out at 27,550 units in June 2026 and dipped to 3,000 in October 2025, leaving the latest reading 144.1% higher than August 2025.
Womens Bikini Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
23.8K
▼ 13.6% MoM
Monthly Revenue 2026/07
$736.5K
▼ 16.6% MoM
Top 10 Market Share 2026/07
42.4%
Womens Bikini Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold womens bikini set listing on Amazon US in July 2026 is ASIN B0DGQQVFQD (Brand: Herseas), which sold 2,000 units at $27.99 apiece — equal to 8.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,100 units and $338,269 in July 2026 — 42.4% of unit volume and 45.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Womens Bikini Set' on Amazon
July 2026
Is 42.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DGQQVFQD
Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
2K
▼ 33.3%vs. prior month
$62.9K
latest month
12-month trend
B0BWRBLDMS
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
B0FSSCMT56
BMJL Womens Color Block Bikini Sets Supportive Wide Strap Swim Suits 2026
1K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B0G1422QRF
popvil Womens Tummy Control 3 Piece Swimsuit with Skirt High Waisted Bikini
1K
▼ 66.7%vs. prior month
$40.6K
latest month
12-month trend
B08K7K18MN
CUPSHE Women's Bikini Set Reversible Bottom Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$38K
latest month
12-month trend
B0CJJ7CZQL
Blooming Jelly Women Color Block High Waisted Tummy Control Bikini Sets
900
▼ 10.0%vs. prior month
$31.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Womens Bikini Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Herseas is the best-performing womens bikini set brand in July 2026, moving 2,000 units across 1 ASIN for 19.8% of Top 10 volume. CUPSHE follows with 1,800 units (17.8%), ahead of Blooming Jelly on 1,800 units (17.8%).
Volume is spread across 8 brands, with the top three holding 55.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $27.99 to $38.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Herseas
1 ASIN in Top 10
19.8%
Units
2K
Revenue
$62.9K
Avg. price
$27.99
B0DGQQVFQD
$27.99·★4.3·2.6K revsHerseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
Units sold2K
CUPSHE
2 ASINs in Top 10
17.8%
Units
1.8K
Revenue
$70K
Avg. price
$38.99
B08K7K18MN
$37.99·★4.4·12.7K revsCUPSHE Women's Bikini Set Reversible Bottom Two Piece Swimsuit
Units sold1KB0C1B9JB5T
$39.99·★4.2·2.8K revsCUPSHE Bikini Set for Women High Waisted Scalloped Two Piece Swimsuit
Units sold800
Blooming Jelly
2 ASINs in Top 10
17.8%
Units
1.8K
Revenue
$65.7K
Avg. price
$30.49
B0CJJ7CZQL
$30.99·★4.2·5.5K revsBlooming Jelly Women Color Block High Waisted Tummy Control Bikini Sets
Units sold900B0DKFH9786
$29.99·★4.2·2.7K revsBlooming Jelly Womens High Waisted Bikini Sets Tummy Control Swimsuits 2026
Units sold900
Trending Womens Bikini Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D9K6LQT9 booked 700 units at $19.99, with ▲ 250.0% MoM change. On the growth side, B0D9K32QPP leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0GZV8QKDC close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9K6LQT9
Aqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
Price
$19.99
Rating
4.3
Reviews
1.3K
Latest month sales
B0D9K32QPP
Aqua Eve Halter Triangle Bikini Set Two piece Low Rise Swimsuit
Price
$19.99
Rating
4.3
Reviews
1.3K
Latest month sales
B0GZV8QKDC
SUUKSESS Women High Waisted Underwire Bikini Set Cheeky High Cut 2 Piece Swimsuit
Unlock to view ASIN details and product titles
Price
$36.99
Rating
4.0
Reviews
150
Latest month sales
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