Women Swim Suit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Women Swim Suit sales on Amazon US totaled 52,350 units in July 2026 (▼ 21.9% vs. the prior month), generating an estimated $1,739,830 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.9% of unit volume and 37.7% of revenue, while a typical listing is priced at $32.62. The keyword itself pulled 2,115 Amazon queries over the same period (▼ 69.1% MoM).
Zooming out to the 12-month window ending July 2026, the women swim suit Top 50 moved 301,800 units and $9,765,431 in cumulative sales — an average of 25,150 units and $813,786 per month. Monthly throughput topped out at 67,000 units in June 2026 and dipped to 9,150 in December 2025, leaving the latest reading 100.2% higher than August 2025.
Women Swim Suit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
52.4K
▼ 21.9% MoM
Monthly Revenue 2026/07
$1.7M
▼ 23.2% MoM
Top 10 Market Share 2026/07
43.9%
Women Swim Suit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold women swim suit listing on Amazon US in July 2026 is ASIN B0D9TBYP12 (Brand: colornival), which sold 7,000 units at $9.99 apiece — equal to 13.4% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 23,000 units and $656,600 in July 2026 — 43.9% of unit volume and 37.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Women Swim Suit' on Amazon
July 2026
Is 43.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D9TBYP12
Lace Swimsuit and Bathing Suit Cover Up for Women
7K
▼ 12.5%vs. prior month
$98.4K
latest month
12-month trend
B09NVRJ343
Holipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
4K
▼ 20.0%vs. prior month
$139.7K
latest month
12-month trend
B09PYR65PB
Holipick Women Tummy Control One Piece Swimsuits Strapless Swimwear
3K
▼ 25.0%vs. prior month
$99K
latest month
12-month trend
B0FM7G36ZL
Daci Women's 3 Piece Tankini Swimsuit Tummy Control with Bra Pocket Boy Shorts
2K
▼ 60.0%vs. prior month
$80K
latest month
12-month trend
B0DGQQVFQD
Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets | Two Piece Adjustable Straps Bathing Suits, Cutout High Rise Swim Suit, Beach Vacation Swimsuits, Pool Party
2K
▼ 33.3%vs. prior month
$62.9K
latest month
12-month trend
B0FM7L8MYC
Daci Women's 3 Piece Tankini Swimsuit Tummy Control with Bra Pocket Boy Shorts
1K
▼ 80.0%vs. prior month
$40K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Women Swim Suit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
colornival is the best-performing women swim suit brand in July 2026, moving 7,000 units across 1 ASIN for 30.4% of Top 10 volume. Holipick follows with 7,000 units (30.4%), ahead of Daci on 3,000 units (13.0%).
With 7 brands splitting the Top 10 and 73.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
colornival
1 ASIN in Top 10
30.4%
Units
7K
Revenue
$98.4K
Avg. price
$9.99
B0D9TBYP12
$9.99·★4.2·2.7K revsLace Swimsuit and Bathing Suit Cover Up for Women
Units sold7K
Holipick
2 ASINs in Top 10
30.4%
Units
7K
Revenue
$238.7K
Avg. price
$33.99
B09NVRJ343
$34.99·★4.4·1.4K revsHolipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
Units sold4KB09PYR65PB
$32.99·★4.4·1.1K revsHolipick Women Tummy Control One Piece Swimsuits Strapless Swimwear
Units sold3K
Daci
2 ASINs in Top 10
13.0%
Units
3K
Revenue
$120K
Avg. price
$39.99
B0FM7G36ZL
$39.99·★4.4·714 revsDaci Women's 3 Piece Tankini Swimsuit Tummy Control with Bra Pocket Boy Shorts
Units sold2KB0FM7L8MYC
$39.99·★4.4·570 revsDaci Women's 3 Piece Tankini Swimsuit Tummy Control with Bra Pocket Boy Shorts
Units sold1K
Trending Women Swim Suit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B9GK4CNJ booked 1K units at $39.99. On the growth side, B0GGXP9MF5 leads positive momentum with ▲ 250.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B9GK4CNJ
CUPSHE Women's One Piece Swimsuit Tummy Control V Neck Bathing Suits
Price
$39.99
Rating
4.4
Reviews
32.8K
Latest month sales
B0BN551JWX
baleaf Women's 3"/5"/7" Swim Shorts High Waisted Board Quick Dry Pocket
Price
$19.98
Rating
4.5
Reviews
4K
Latest month sales
B0GGXP9MF5
BMJL Womens One Piece Swimsuits Swim Dress Cute Tummy Control Bathing Suit
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.3
Reviews
432
Latest month sales
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