Women Pajama Sets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Women Pajama Sets sales on Amazon US totaled 33,500 units in July 2026 (▼ 18.5% vs. the prior month), generating an estimated $570,524 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.8% of unit volume and 43.3% of revenue, while a typical listing is priced at $16.89. The keyword itself pulled 30,046 Amazon queries over the same period (▼ 40.7% MoM).
Zooming out to the 12-month window ending July 2026, the women pajama sets Top 50 moved 251,200 units and $4,766,237 in cumulative sales — an average of 20,933 units and $397,186 per month. Monthly throughput topped out at 41,100 units in June 2026 and dipped to 11,700 in January 2026, leaving the latest reading 109.4% higher than August 2025.
Women Pajama Sets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
33.5K
▼ 18.5% MoM
Monthly Revenue 2026/07
$570.5K
▼ 20.5% MoM
Top 10 Market Share 2026/07
41.8%
Women Pajama Sets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold women pajama sets listing on Amazon US in July 2026 is ASIN B0CWTWKQYN (Brand: Sampeel), which sold 3,000 units at $9.99 apiece — equal to 9.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 14,000 units and $247,040 in July 2026 — 41.8% of unit volume and 43.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Women Pajama Sets' on Amazon
July 2026
Is 41.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CWTWKQYN
Sampeel Womens Two Piece Lounge Sets Casual Summer Outfits 2 Piece Short Matching Clothing Set
3K
▼ 40.0%vs. prior month
$27.8K
latest month
12-month trend
B0DGV8TM17
Hanes Women's Pajamas Set, Comfywear Pajamas for Women Set, Originals SupertSoft Loungewear, T-Shirt & Sleep Shorts
2K
▼ 33.3%vs. prior month
$50.8K
latest month
12-month trend
B0DXBYDK56
Trendy Queen Women's 2 Piece Matching Summer Lounge Set with Pockets
2K
▼ 33.3%vs. prior month
$70K
latest month
12-month trend
B071Y32HFP
Ekouaer Pajamas Set for Women Short Sleeve Sleepwear Button Down Pj XS-XXXL
1K
▲ 0.0%vs. prior month
$15.9K
latest month
12-month trend
B0CFB7T7ND
Ekouaer Silk Pajamas Set for Women Satin Backless Lingerie Pjs Cami Top and Shorts Nightwear
1K
▲ 0.0%vs. prior month
$14.1K
latest month
12-month trend
B0CQRQ9ZR9
Findsweet Women Pajamas Sets Loungewear Soft Sleepwear Two Piece Summer Sleeveless Pjs Tank Top Pants with Pocket S-4XL
1K
▲ 0.0%vs. prior month
$13.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Women Pajama Sets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sampeel is the best-performing women pajama sets brand in July 2026, moving 3,000 units across 1 ASIN for 21.4% of Top 10 volume. Ekouaer follows with 3,000 units (21.4%), ahead of Hanes on 2,000 units (14.3%).
Volume is spread across 7 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $25.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sampeel
1 ASIN in Top 10
21.4%
Units
3K
Revenue
$27.8K
Avg. price
$9.99
B0CWTWKQYN
$9.99·★4.4·1.1K revsSampeel Womens Two Piece Lounge Sets Casual Summer Outfits 2 Piece Short Matching Clothing Set
Units sold3K
Ekouaer
3 ASINs in Top 10
21.4%
Units
3K
Revenue
$45.1K
Avg. price
$14.99
B071Y32HFP
$14.99·★4.6·9.1K revsEkouaer Pajamas Set for Women Short Sleeve Sleepwear Button Down Pj XS-XXXL
Units sold1KB0CFB7T7ND
$14.99·★4.4·8.2K revsEkouaer Silk Pajamas Set for Women Satin Backless Lingerie Pjs Cami Top and Shorts Nightwear
Units sold1KB0CZP1NHSV
$14.99·★4.6·2.9K revsEkouaer Womens Pajama Sets Shorts Soft 2 Piece Lounge Set with Chest Pocket
Units sold1K
Hanes
1 ASIN in Top 10
14.3%
Units
2K
Revenue
$50.8K
Avg. price
$25.99
B0DGV8TM17
$25.99·★4.3·3.4K revsHanes Women's Pajamas Set, Comfywear Pajamas for Women Set, Originals SupertSoft Loungewear, T-Shirt & Sleep Shorts
Units sold2K
Trending Women Pajama Sets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CR146PN7 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0GF6RJBJH close behind at ▲ 100.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CR146PN7
syoss Womens Pajamas Set Soft Capri Loungewear With Pockets
Price
$13.99
Rating
4.7
Reviews
743
Latest month sales
B0GF6RJBJH
LONGYUAN Women's Pajamas Sets 2026 Summer Short Sleeve Soft 2 Piece Lounge Sleepwear Pjs M-3XL
Price
$12.59
Rating
4.6
Reviews
427
Latest month sales
B09XTQ254C
Ekouaer Silk Pajama for Women Short Sleeve Satin Pj Set Two Piece XS-XXL | loungewear or daily wear,Valentine's Day, Bridal Party, Honeymoon Vacation and Anniversaries Gift ,walking,enjoying coffee
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.4
Reviews
5.9K
Latest month sales
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